PI
Profit Investment Management, LLC
High-turnover traderMomentum followerQuality / disciplined sizing
Total reported value
$24.7M
Reporting period: 2025-12-31 · Number of holdings: 35
Profit Investment Management, LLC disclosed 35 holdings in its latest 13F filing for the period ending 2025-12-31, with total reported value of $24.7M and a quarterly turnover rate of 108.8%.
Personality snowflake
- Concentration
- 14.71
- Portfolio Stability
- 100
- Momentum/Contrarian
- 100
- Sector conviction
- 62.98
- Diversification
- 70
- Sizing Uniformity
- 94.57
Recent moves
Add GOOGL
0.0% $384.5K
Add AAPL
0.0% $86.4K
Add GS
0.0% $124.6K
Add AXP
0.0% $130.9K
Add MSFT
0.0% -$79.9K
Add COST
0.0% -$65.5K
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 6.96% | +5.28% | — | |
| 2 | AAPL | Apple INC | Stock-Tech | 5.51% | +3.90% | — | |
| 3 | NVDA | Nvidia CORP | Stock-Tech | 5.46% | — | — | |
| 4 | GS | Goldman Sachs Group INC | Stock-Financials | 5.36% | +3.85% | — | |
| 5 | AXP | American Express Co | Stock-Financials | 5.29% | +3.81% | — | |
| 6 | MSFT | Microsoft CORP | Stock-Tech | 4.55% | +3.03% | — | |
| 7 | ABBV | Abbvie INC | Stock-Healthcare | 3.99% | — | — | |
| 8 | INTC | Intel CORP | Stock-Tech | 3.95% | — | -5.72% | |
| 9 | JPM | Jpmorgan Chase & Co | Stock-Financials | 3.89% | — | — | |
| 10 | NFLX | Netflix INC | Stock-Comm Services | 3.72% | +2.24% | +900.00% | |
| 11 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 3.61% | +2.41% | — | |
| 12 | ROL | Rollins INC | Stock-Consumer Disc | 3.36% | — | — | |
| 13 | V | Visa Inc-class A Shares | Stock-Financials | 3.30% | — | — | |
| 14 | CSCO | Cisco Systems INC | Stock-Tech | 3.10% | +2.24% | — | |
| 15 | RS | Reliance INC | Stock-Materials | 2.89% | — | -2.99% | |
| 16 | TTWO | Take-two Interactive Softwre | Stock-Comm Services | 2.71% | — | — | |
| 17 | HD | Home Depot INC | Stock-Consumer Disc | 2.60% | +1.57% | -7.34% | |
| 18 | VKTX | Viking Therapeutics INC | Stock-Healthcare | 2.56% | +0.03% | -76.49% | |
| 19 | URI | United Rentals INC | Stock-Industrials | 2.52% | +1.56% | -3.99% | |
| 20 | DIS | Walt Disney Co/the | Stock-Comm Services | 2.42% | — | -4.98% | |
| 21 | GMED | Globus Medical INC - A | Stock-Healthcare | 2.17% | +0.80% | -67.61% | |
| 22 | AMGN | Amgen INC | Stock-Healthcare | 2.09% | — | -7.38% | |
| 23 | BOX | Box INC - Class A | Stock-Tech | 1.85% | -0.95% | -77.82% | |
| 24 | BCO | Brink's Co/the | Stock-Industrials | 1.81% | -0.53% | -75.90% | |
| 25 | UNH | Unitedhealth Group INC | Stock-Healthcare | 1.74% | — | -7.19% | |
| 26 | F | Ford Motor Co | Stock-Consumer Disc | 1.72% | — | -6.75% | |
| 27 | SBUX | Starbucks CORP | Stock-Consumer Disc | 1.41% | — | — | |
| 28 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 1.39% | +0.86% | -11.54% | |
| 29 | MKC | Mccormick & Co-non Vtg Shrs | Stock-Consumer Staples | 1.38% | — | — | |
| 30 | PFE | Pfizer INC | Stock-Healthcare | 1.17% | — | — | |
| 31 | PEP | Pepsico INC | Stock-Consumer Staples | 1.17% | — | -12.57% | |
| 32 | XYZ | Block INC | Stock-Financials | 1.17% | — | -9.43% | |
| 33 | FDS | Factset Research Systems INC | Stock-Financials | 1.16% | +0.59% | -37.22% | |
| 34 | NKE | Nike INC -cl B | Stock-Consumer Disc | 1.07% | — | -7.75% | |
| 35 | EMN | Eastman Chemical Co | Stock-Materials | 0.94% | — | — |
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2025-12-31 | 35 | $24.7M | 100 | |
| 2025-09-30 | 69 | $79.5M | 41 | |
| 2025-06-30 | 74 | $110.9M | 0 | |
| 2025-03-31 | 74 | $107.7M | 100 | |
| 2024-12-31 | 78 | $124.6M | 0 | |
| 2024-09-30 | 81 | $127.1M | 0 | |
| 2024-06-30 | 81 | $159.8M | 0 | |
| 2024-03-31 | 78 | $177.0M | 0 | |
| 2023-12-31 | 78 | $174.7M | 0 | |
| 2023-09-30 | 72 | $141.4M | 0 | |
| 2023-06-30 | 75 | $153.9M | 0 | |
| 2023-03-31 | 76 | $151.4M | 0 | |
| 2022-12-31 | 76 | $142.3M | 0 | |
| 2022-09-30 | 78 | $130.6M | 0 | |
| 2022-06-30 | 78 | $136.1M | 0 | |
| 2022-03-31 | 78 | $161.9M | 0 | |
| 2021-12-31 | 84 | $159.0M | 0 | |
| 2021-09-30 | 87 | $143.8M | 0 | |
| 2021-06-30 | 90 | $189.2M | 96 | |
| 2021-03-31 | 90 | $175.6M | 18 | |
| 2020-12-31 | 89 | $156.0M | 41 | |
| 2020-09-30 | 89 | $161.8M | 20 | |
| 2020-06-30 | 83 | $143.2M | 32 | |
| 2020-03-31 | 74 | $106.8M | 39 | |
| 2019-12-31 | 75 | $149.2M | 16 | |
| 2019-09-30 | 74 | $139.8M | 14 | |
| 2019-06-30 | 73 | $135.8M | 12 | |
| 2019-03-31 | 72 | $131.0M | 19 | |
| 2018-12-31 | 68 | $110.2M | 33 | |
| 2018-09-30 | 72 | $134.4M | 15 | |
| 2018-06-30 | 73 | $125.8M | 11 | |
| 2018-03-31 | 71 | $117.7M | 21 | |
| 2017-12-31 | 85 | $130.9M | 28 | |
| 2017-09-30 | 86 | $114.9M | 24 | |
| 2017-06-30 | 94 | $110.6M | 28 | |
| 2017-03-31 | 93 | $123.2M | 26 | |
| 2016-12-31 | 95 | $105.8M | 12 | |
| 2016-09-30 | 93 | $101.0M | 35 | |
| 2016-06-30 | 97 | $123.5M | 77 | |
| 2016-03-31 | 98 | $235.6M | 51 | |
| 2015-12-31 | 106 | $315.8M | 77 | |
| 2015-09-30 | 121 | $687.5M | 36 | |
| 2015-06-30 | 127 | $866.2M | 77 | |
| 2015-03-31 | 136 | $1.9B | 41 | |
| 2014-12-31 | 130 | $2.0B | 50 | |
| 2014-09-30 | 130 | $1.9B | 23 | |
| 2014-06-30 | 130 | $2.1B | 37 | |
| 2014-03-31 | 127 | $2.2B | 26 | |
| 2013-12-31 | 126 | $2.2B | 44 | |
| 2013-09-30 | 130 | $2.4B | 28 | |
| 2013-06-30 | 132 | $2.1B | 0 |
Holding changes this quarter
Profit Investment Management, LLC's most significant position changes for 2025-12-31: Sold out: Kratos Defense & Security (KTOS); Sold out: Firstcash Holdings INC (FCFS); Sold out: Oppenheimer Holdings-cl A (OPY); Sold out: Sally Beauty Holdings INC (SBH); Sold out: Plexus CORP (PLXS).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | GOOGL | Alphabet Inc-cl A | +5.3% | — | Unchanged |
| 2 | AAPL | Apple INC | +3.9% | — | Unchanged |
| 3 | GS | Goldman Sachs Group INC | +3.9% | — | Unchanged |
| 4 | AXP | American Express Co | +3.8% | — | Unchanged |
| 5 | MSFT | Microsoft CORP | +3% | — | Unchanged |
| 6 | COST | Costco Wholesale CORP | +2.4% | — | Unchanged |
| 7 | NFLX | Netflix INC | +2.2% | +900.00% | Add |
| 8 | CSCO | Cisco Systems INC | +2.2% | — | Unchanged |
| 9 | HD | Home Depot INC | +1.6% | -7.34% | Trim |
| 10 | URI | United Rentals INC | +1.6% | -3.99% | Trim |
| 11 | PG | Procter & Gamble Co/the | +0.9% | -11.54% | Trim |
| 12 | GMED | Globus Medical INC - A | +0.8% | -67.61% | Trim |
| 13 | FDS | Factset Research Systems INC | +0.6% | -37.22% | Trim |
| 14 | VKTX | Viking Therapeutics INC | 0% | -76.49% | Trim |
| 15 | BCO | Brink's Co/the | -0.5% | -75.90% | Trim |
| 16 | BOX | Box INC - Class A | -1% | -77.82% | Trim |
| 17 | KTOS | Kratos Defense & Security | — | EXIT | Sold out |
| 18 | FCFS | Firstcash Holdings INC | — | EXIT | Sold out |
| 19 | OPY | Oppenheimer Holdings-cl A | — | EXIT | Sold out |
| 20 | SBH | Sally Beauty Holdings INC | — | EXIT | Sold out |
| 21 | PLXS | Plexus CORP | — | EXIT | Sold out |
| 22 | NVST | Envista Holdings CORP | — | EXIT | Sold out |
| 23 | SCSC | Scansource INC | — | EXIT | Sold out |
| 24 | JHG | Janus Henderson Group plc | — | EXIT | Sold out |
| 25 | JBTM | Jbt Marel CORP | — | EXIT | Sold out |
| 26 | GIII | G-iii Apparel Group LTD | — | EXIT | Sold out |
| 27 | MTZ | Mastec INC | — | EXIT | Sold out |
| 28 | LOB | Live Oak Bancshares INC | — | EXIT | Sold out |
| 29 | TEX | Terex CORP | — | EXIT | Sold out |
| 30 | WDFC | Wd-40 Co | — | EXIT | Sold out |
| 31 | WCC | Wesco International INC | — | EXIT | Sold out |
| 32 | ENR | Energizer Holdings INC | — | EXIT | Sold out |
| 33 | CROX | Crocs INC | — | EXIT | Sold out |
| 34 | ITIC | Investors Title Co | — | EXIT | Sold out |
| 35 | GT | Goodyear Tire & Rubber Co | — | EXIT | Sold out |
| 36 | SYNA | Synaptics INC | — | EXIT | Sold out |
| 37 | HP | Helmerich & Payne | — | EXIT | Sold out |
| 38 | VSXY | Victoria's Secret & Co | — | EXIT | Sold out |
| 39 | RRX | Regal Rexnord CORP | — | EXIT | Sold out |
| 40 | ZEUS | Olympic Steel INC | — | EXIT | Sold out |
| 41 | VNDA | Vanda Pharmaceuticals INC | — | EXIT | Sold out |
| 42 | HOV | Hovnanian Enterprises-a | — | EXIT | Sold out |
| 43 | NSP | Insperity INC | — | EXIT | Sold out |
| 44 | WGO | Winnebago Industries | — | EXIT | Sold out |
| 45 | APOG | Apogee Enterprises INC | — | EXIT | Sold out |
| 46 | UA | Under Armour Inc-class C | — | EXIT | Sold out |
| 47 | CALY | Callaway Golf Company | — | EXIT | Sold out |
| 48 | FICO | Fair Isaac CORP | — | EXIT | Sold out |
| 49 | SAM | Boston Beer Company Inc-a | — | EXIT | Sold out |
| 50 | EGBN | Eagle Bancorp INC | — | EXIT | Sold out |
FAQ
What is Profit Investment Management, LLC and what type of investor is it?
Profit Investment Management, LLC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2025-12-31), the firm manages a tracked equity portfolio valued at approximately $24.7M, spread across 35 disclosed positions.
What are Profit Investment Management, LLC's largest equity positions?
Based on the latest 13F filing, Profit Investment Management, LLC's top holdings by market value are:
1. Alphabet Inc-cl A (GOOGL) — $1.7M (7.0%)
2. Apple INC (AAPL) — $1.4M (5.5%)
3. Nvidia CORP (NVDA) — $1.3M (5.5%)
4. Goldman Sachs Group INC (GS) — $1.3M (5.4%)
5. American Express Co (AXP) — $1.3M (5.3%)
What changes did Profit Investment Management, LLC make in its most recent portfolio filing?
In the latest reported quarter, Profit Investment Management, LLC made 43 notable position adjustments: 0 new positions were initiated, 1 existing holdings were added to, 8 positions were partially reduced, and 34 were completely exited. The largest of these moves: Sold out: Kratos Defense & Security (KTOS); Sold out: Firstcash Holdings INC (FCFS); Sold out: Oppenheimer Holdings-cl A (OPY); Sold out: Sally Beauty Holdings INC (SBH); Sold out: Plexus CORP (PLXS)
What sectors does Profit Investment Management, LLC focus on?
Profit Investment Management, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 29.1%
• Financials: 24.5%
• Communication Services: 20.4%
• Health Care: 11.6%
• Consumer Staples: 8.0%
• Consumer Discretionary: 6.5%