P&

Proffitt & Goodson INC

Diversified strategyMomentum followerLong-term holder

Total reported value

$648.8M

Reporting period: 2026-03-31 · Number of holdings: 287

PROFFITT & GOODSON INC disclosed 287 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $648.8M and a quarterly turnover rate of 13.8%.

Personality snowflake

Concentration
25.85
Portfolio Stability
13.81
Momentum/Contrarian
100
Sector conviction
51.51
Diversification
100
Sizing Uniformity
58.34

Recent moves

  • Trim VGIT

    -60.6%　-$39.8M

  • Add VOO

    +5.7%　$744.2K

  • Trim IEI

    -82.1%　-$6.0M

  • Add VEA

    -6.5%　-$3.2M

  • Trim SCHP

    -37.9%　-$5.5M

  • Add VWO

    +0.5%　$312.6K

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

Showing top 283 holdings (of 287 total)

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1VOOVanguard S&p 500 ETFETF-Large Cap & Growth16.27%+1.66%+5.70%
2VEAVanguard Ftse Developed ETFETF-Other11.60%+0.66%-6.51%
3VTIVanguard Total Stock Mkt ETFETF-Other8.57%+0.45%-0.17%
4VCSHVanguard S/t CORP Bond ETFETF-Corp Bonds7.01%+0.41%-3.39%
5SPYSs Spdr S&p 500 ETF Trust-usETF-Large Cap & Growth5.56%+0.24%-0.75%
6VWOVanguard Ftse Emerging MarkeETF-Emerging Markets4.62%+0.48%+0.51%
7VGITVanguard Intermediate-term TETF-Other3.94%-5.17%-60.64%
8SPDWSte Str Spdr Pt Dw EU ETFETF-Other3.18%-0.09%-14.24%
9VMBSVanguard Mortgage-backed SecETF-Other3.12%+0.40%+3.97%
10IGIBIshares 5-10y Inv Grade CORPETF-Corp Bonds2.51%-0.17%-14.11%
11VVVanguard Large-cap ETFETF-Other2.28%+0.11%-0.06%
12IJHIshares Core S&p Midcap ETFETF-Other2.07%+0.30%+3.43%
13IJRIshares Core S&p Small-cap EETF-Small Cap2.01%+0.11%-7.57%
14IWRIshares Russell Mid-cap ETFETF-Other1.62%+0.12%-3.61%
15XLRESs Real Estate Select SectorETF-Other1.46%+0.41%+24.88%
16SCHPSchwab U.s. Tips ETFETF-Other1.42%-0.64%-37.85%
17IGSBIshares 1-5y Inv Grade CORPETF-Other1.22%-0.04%-12.49%
18BNDVanguard Total Bond MarketETF-Other1.18%+0.08%-2.44%
19NVDANvidia CORPStock-Tech0.92%+0.05%+2.05%
20AAPLApple INCStock-Tech0.81%+0.04%+1.47%
21AMZNAmazon.com INCStock-Consumer Disc0.79%—+0.41%
22SPEMState Street Sp Ptf Em ETFETF-Other0.71%—-1.64%
23VXUSVanguard Total Intl StockETF-Other0.67%+0.09%+3.05%
24MSFTMicrosoft CORPStock-Tech0.63%-0.12%-0.42%
25MBBIshares Mbs ETFETF-Other0.60%—-1.90%
26VNQVanguard Real Estate ETFETF-Other0.55%—-0.07%
27GOOGLAlphabet Inc-cl AStock-Comm Services0.55%+0.01%+1.55%
28GVIIshares Intermediate GovernmETF-Other0.40%—+6.63%
29BSVVanguard Short-term Bond ETFETF-Other0.39%—+3.72%
30VTEBVanguard Tax-exempt Bond ETFETF-Other0.39%+0.14%+44.19%
31ESGVVanguard Esg US Stock ETFETF-Other0.38%—+4.70%
32XLYSs Consumer Disc Select SectETF-Other0.35%-0.02%-5.87%
33AVGOBroadcom INCStock-Tech0.33%—+7.64%
34MINTPimco Enhanced Short MaturitETF-Other0.29%—-5.23%
35XLUSt Sr Utl Sl Se Spdr Etf-usdETF-Other0.29%—-0.09%
36JPMJpmorgan Chase & CoStock-Financials0.27%-0.01%-4.16%
37BRK-BBerkshire Hathaway Inc-cl BStock-Other0.26%-0.01%-7.05%
38XLISs Industrial Select SectorETF-Other0.25%—-7.07%
39SPIBSs Spdr P Int C CORP ETFETF-Other0.24%-0.05%-25.11%
40JNJJohnson & JohnsonStock-Healthcare0.24%+0.06%-1.35%
41XOMExxon Mobil CORPStock-Energy0.24%+0.09%-0.18%
42IXUSIshares Core Intl Stock ETFETF-Other0.22%——
43XLCSs Comm Select Sector SpdrETF-Other0.22%—+15.56%
44CSCOCisco Systems INCStock-Tech0.21%—+0.61%
45MUMicron Technology INCStock-Tech0.21%-0.13%-52.48%
46KRESs Spdr S&p Regional BankETF-Other0.21%—-4.51%
47ICEIntercontinental Exchange InStock-Financials0.21%—+1.44%
48VOVanguard Mid-cap ETFETF-Other0.20%—-0.76%
49EMREmerson Electric CoStock-Industrials0.20%—+1.38%
50IEIIshares 3-7 Year Treasury BoETF-Gov Bonds0.20%-0.81%-82.05%
1–50 of 283

Holding changes this quarter

Proffitt & Goodson INC's most significant position changes for 2026-03-31: New buy: Eaton Corporation plc (ETN); Sold out: Adobe INC (ADBE); New buy: Servicenow INC (NOW); Sold out: Paypal Holdings INC (PYPL); Trim: Vanguard Intermediate-term T (VGIT) — shares -60.64%.

Position changes disclosed by Proffitt & Goodson INC for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1VOOVanguard S&p 500 ETF+1.7%+5.70%Add
2VEAVanguard Ftse Developed ETF+0.7%-6.51%Trim
3VWOVanguard Ftse Emerging Marke+0.5%+0.51%Add
4VTIVanguard Total Stock Mkt ETF+0.5%-0.17%Trim
5XLRESs Real Estate Select Sector+0.4%+24.88%Add
6VCSHVanguard S/t CORP Bond ETF+0.4%-3.39%Trim
7VMBSVanguard Mortgage-backed Sec+0.4%+3.97%Add
8IJHIshares Core S&p Midcap ETF+0.3%+3.43%Add
9SPYSs Spdr S&p 500 ETF Trust-us+0.2%-0.75%Trim
10VTEBVanguard Tax-exempt Bond ETF+0.1%+44.19%Add
11QQQInvesco Qqq Trust Series 1+0.1%+35000.00%Add
12IWRIshares Russell Mid-cap ETF+0.1%-3.61%Trim
13VVVanguard Large-cap ETF+0.1%-0.06%Trim
14IJRIshares Core S&p Small-cap E+0.1%-7.57%Trim
15XOMExxon Mobil CORP+0.1%-0.18%Trim
16VXUSVanguard Total Intl Stock+0.1%+3.05%Add
17BNDVanguard Total Bond Market+0.1%-2.44%Trim
18VLOValero Energy CORP+0.1%-0.48%Trim
19JNJJohnson & Johnson+0.1%-1.35%Trim
20MAMastercard INC - A+0.1%+492.19%Add
21XLESs Energy Select Sector+0.1%+3.70%Add
22NVDANvidia CORP+0.1%+2.05%Add
23AAPLApple INC0%+1.47%Add
24IVVIshares Core S&p 500 ETF0%+468.00%Add
25WMWaste Management INC0%+2937.04%Add
26GOOGLAlphabet Inc-cl A0%+1.55%Add
27AMZNAmazon.com INC—+0.41%Add
28JPMJpmorgan Chase & Co0%-4.16%Trim
29BRK-BBerkshire Hathaway Inc-cl B0%-7.05%Trim
30DISWalt Disney Co/the0%-0.84%Trim
31XLYSs Consumer Disc Select Sect0%-5.87%Trim
32QCOMQualcomm INC0%+1.62%Add
33METAMeta Platforms Inc-class A0%-3.32%Trim
34IWMIshares Russell 2000 ETF0%-23.44%Trim
35IGSBIshares 1-5y Inv Grade CORP0%-12.49%Trim
36ORCLOracle CORP0%-4.45%Trim
37SPIBSs Spdr P Int C CORP ETF-0.1%-25.11%Trim
38ACNAccenture plc-0.1%-52.02%Trim
39SPDWSte Str Spdr Pt Dw EU ETF-0.1%-14.24%Trim
40MMM3m Co-0.1%-49.46%Trim
41MSFTMicrosoft CORP-0.1%-0.42%Trim
42MUMicron Technology INC-0.1%-52.48%Trim
43IGIBIshares 5-10y Inv Grade CORP-0.2%-14.11%Trim
44SCHPSchwab U.s. Tips ETF-0.6%-37.85%Trim
45IEIIshares 3-7 Year Treasury Bo-0.8%-82.05%Trim
46VGITVanguard Intermediate-term T-5.2%-60.64%Trim
47ETNEaton Corporation plc—NEWNew buy
48ADBEAdobe INC—EXITSold out
49NOWServicenow INC—NEWNew buy
50PYPLPaypal Holdings INC—EXITSold out

FAQ

What is Proffitt & Goodson INC and what type of investor is it?
Proffitt & Goodson INC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $648.8M, spread across 287 disclosed positions.
What are Proffitt & Goodson INC's largest equity positions?
Based on the latest 13F filing, Proffitt & Goodson INC's top holdings by market value are: 1. Vanguard S&p 500 ETF (VOO) — $105.6M (16.3%) 2. Vanguard Ftse Developed ETF (VEA) — $75.3M (11.6%) 3. Vanguard Total Stock Mkt ETF (VTI) — $55.6M (8.6%) 4. Vanguard S/t CORP Bond ETF (VCSH) — $45.5M (7.0%) 5. Ss Spdr S&p 500 ETF Trust-us (SPY) — $36.1M (5.6%)
What changes did Proffitt & Goodson INC make in its most recent portfolio filing?
In the latest reported quarter, Proffitt & Goodson INC made 50 notable position adjustments: 2 new positions were initiated, 17 existing holdings were added to, 29 positions were partially reduced, and 2 were completely exited. The largest of these moves: New buy: Eaton Corporation plc (ETN); Sold out: Adobe INC (ADBE); New buy: Servicenow INC (NOW); Sold out: Paypal Holdings INC (PYPL); Trim: Vanguard Intermediate-term T (VGIT) — shares -60.64%
What sectors does Proffitt & Goodson INC focus on?
Proffitt & Goodson INC is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 33.7% • Financials: 12.2% • Consumer Discretionary: 11.5% • Communication Services: 9.7% • Health Care: 8.5% • Industrials: 8.1%