Matthew Goff Investment Advisor, LLC

Diversified strategyContrarianQuality / disciplined sizing

Total reported value

$592.6M

Reporting period: 2026-06-30 · Number of holdings: 91

Matthew Goff Investment Advisor, LLC disclosed 91 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $592.6M and a quarterly turnover rate of 50.0%.

Personality snowflake

Concentration: 13.66
Portfolio Stability: 50.03
Momentum/Contrarian: 0
Sector conviction: 62.98
Diversification: 100
Sizing Uniformity: 85.4

Recent moves

New buy SHYG
Sold out EIRL
New buy JPST
New buy RSP
Sold out BWZ
Sold out RSPA

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	7.33%	—	-2.67%
2	GOOG	Alphabet Inc-cl C	Stock-Comm Services	6.96%	+1.26%	-2.06%
3	MSFT	Microsoft CORP	Stock-Tech	6.90%	—	-2.38%
4	BNY	Bank Of New York Mellon CORP	Stock-Financials	6.07%	+1.01%	-2.69%
5	BAC	Bank Of America CORP	Stock-Financials	4.44%	+0.62%	-1.83%
6	INTC	Intel CORP	Stock-Tech	3.91%	+1.74%	-43.74%
7	V	Visa Inc-class A Shares	Stock-Financials	3.80%	+0.43%	-1.78%
8	SHYG	Ishares 0-5 Yr Hy CORP Bond	ETF-Corp Bonds	3.45%	+3.45%	NEW
9	IVE	Ishares S&p 500 Value ETF	ETF-Large Cap & Growth	3.14%	+0.21%	-1.42%
10	JPST	Jpmorgan Ultra-short Income	ETF-Other	2.92%	+2.92%	NEW
11	AXP	American Express Co	Stock-Financials	2.82%	+0.26%	-2.59%
12	RSP	Invesco S&p 500 Equal Weight	ETF-Large Cap & Growth	2.53%	+2.53%	NEW
13	MRK	Merck & Co. INC.	Stock-Healthcare	2.50%	+0.16%	-1.28%
14	RTX	Rtx CORP	Stock-Industrials	2.29%	—	-1.31%
15	NVS	Novartis Ag-sponsored Adr	Stock-Healthcare	2.19%	—	-1.93%
16	GEV	GE Vernova INC	Stock-Industrials	1.99%	+0.50%	-2.31%
17	ORCL	Oracle CORP	Stock-Tech	1.95%	—	-2.57%
18	IEMG	Ishares Core Msci Emerging	ETF-Emerging Markets	1.71%	+0.24%	-3.15%
19	EMXC	Ishares Msci Emr Mrk Ex Chna	ETF-Other	1.66%	+0.39%	-0.52%
20	VRP	Invesco Variable Rate Prefer	ETF-Other	1.63%	—	-2.00%
21	DIS	Walt Disney Co/the	Stock-Comm Services	1.61%	—	-1.23%
22	BSCQ	Invesco Bulletshares 2026 Cb	ETF-Other	1.57%	+1.57%	NEW
23	CSCO	Cisco Systems INC	Stock-Tech	1.56%	+0.53%	-0.93%
24	BKLN	Invesco Senior Loan ETF	ETF-Other	1.54%	—	+7.50%
25	PEP	Pepsico INC	Stock-Consumer Staples	1.46%	-0.23%	-1.95%
26	SRLN	Ss Blackstone Sr Loan ETF	ETF-Other	1.44%	+1.44%	NEW
27	BSCR	Invesco Bulletshares 2027 Cb	ETF-Other	1.30%	+1.30%	NEW
28	XLF	Ss Financial Select Sector	ETF-Other	1.24%	—	-0.54%
29	ITOT	Ishares Core S&p Total U.s.	ETF-Other	1.19%	+0.17%	+0.07%
30	IYR	Ishares US Real Estate ETF	ETF-Other	1.13%	+1.13%	NEW
31	UNP	Union Pacific CORP	Stock-Industrials	1.10%	—	-3.30%
32	JNJ	Johnson & Johnson	Stock-Healthcare	0.97%	—	-2.05%
33	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.95%	—	-1.15%
34	AVGO	Broadcom INC	Stock-Tech	0.93%	—	-9.13%
35	IYW	Ishares Ustechnology ETF	ETF-Tech	0.71%	+0.20%	-1.38%
36	ABBV	Abbvie INC	Stock-Healthcare	0.71%	—	-0.71%
37	IVW	Ishares S&p 500 Growth ETF	ETF-Large Cap & Growth	0.66%	—	-5.33%
38	IBDT	Ishares Ibonds Dec 2028 ETF	ETF-Other	0.57%	+0.57%	NEW
39	XOM	Exxon Mobil CORP	Stock-Energy	0.54%	-0.14%	-2.43%
40	BSCS	Invesco Bulletshares 2028 Cb	ETF-Other	0.54%	+0.29%	+115.83%
41	IBDU	Ishares Ibonds Dec 2029 Term	ETF-Other	0.48%	+0.48%	NEW
42	SCHV	Schwab US Large-cap Value	ETF-Other	0.44%	—	-1.71%
43	C	Citigroup INC	Stock-Financials	0.44%	—	-0.45%
44	LLY	Eli Lilly & Co	Stock-Healthcare	0.39%	—	—
45	XLV	Ss Health Care Select Sector	ETF-Other	0.33%	—	+2.15%
46	XLK	Ss Technology Select Sector	ETF-Tech	0.31%	—	+0.77%
47	IYK	Ishares US Consumer Staples	ETF-Other	0.31%	—	-3.66%
48	AAPL	Apple INC	Stock-Tech	0.30%	—	-1.85%
49	USRT	Ishares Core US Reit ETF	ETF-Other	0.29%	—	+5.06%
50	NVDA	Nvidia CORP	Stock-Tech	0.28%	—	-29.81%

1–50 of 91

Portfolio Performance

Performance for Q3 2026

+2.6%

Performance Last 4 Quarters

+25.8%

Based on 75% of reported portfolio value with available pricing

Stdev: +12.6%
Beta: +0.89
Alpha: +2.1%
Max Drawdown: -5.8%
Annualized Perf: +19.4%
Batting Avg vs S&P: +55.6%
Sortino: +3.36
Stutzer: +0.45
Treynor: +0.21
Sterling: +1.28
Calmar: +3.32
Information Ratio: +0.03
Tracking Error: +5%
Stdev Down: +5.5%
Winning Months %: +69.4%
Losing Months %: +30.6%
Best 12 Months: +37.4%
Worst 12 Months: +9.1%
Efficiency Ratio: +0.63
Sharpe: +1.47
Stdev Sectors: +10.3%
Skewness: +0.68
Kurtosis: +1.5
Upside Potential: +5.01

Reported value over time

Sector allocation

Sector allocation over time

Quarterly history

Period	Holdings	Total value	Stability	Top holdings
2026-06-30	91	$592.6M	50	1BRK-B 2GOOG 3MSFT Top holdings2026-06-30 1.BRK-B 2.GOOG 3.MSFT 4.BNY 5.BAC 6.INTC 7.V 8.SHYG 9.IVE 10.JPST
2026-03-31	107	$599.9M	55	1BRK-B 2MSFT 3GOOG Top holdings2026-03-31 1.BRK-B 2.MSFT 3.GOOG 4.BNY 5.BAC 6.V 7.EIRL 8.IVE 9.AXP 10.BWZ
2025-12-31	87	$564.2M	21	1MSFT 2BRK-B 3GOOG Top holdings2025-12-31 1.MSFT 2.BRK-B 3.GOOG 4.BNY 5.BAC 6.V 7.AXP 8.SHYG 9.IVE 10.ORCL
2025-09-30	96	$585.1M	32	1MSFT 2BRK-B 3GOOG Top holdings2025-09-30 1.MSFT 2.BRK-B 3.GOOG 4.BNY 5.BAC 6.V 7.ORCL 8.IBDQ 9.AXP 10.IVE
2025-06-30	96	$540.4M	0	1MSFT 2BRK-B 3BNY Top holdings2025-06-30 1.MSFT 2.BRK-B 3.BNY 4.V 5.BAC 6.GOOG 7.IBDQ 8.ORCL 9.AXP 10.IVE
2025-03-31	104	$542.1M	100	1BRK-B 2MSFT 3V Top holdings2025-03-31 1.BRK-B 2.MSFT 3.V 4.BNY 5.IBDQ 6.BAC 7.RSP 8.SHYG 9.IVE 10.VRP
2024-12-31	102	$538.0M	0	1MSFT 2BRK-B 3IBDQ Top holdings2024-12-31 1.MSFT 2.BRK-B 3.IBDQ 4.V 5.BAC 6.BNY 7.RSP 8.SHYG 9.AXP 10.IVE
2024-09-30	101	$525.5M	0	1MSFT 2BRK-B 3BNY Top holdings2024-09-30 1.MSFT 2.BRK-B 3.BNY 4.BAC 5.RSP 6.V 7.SRLN 8.IVE 9.VRP 10.AXP
2024-06-30	97	$490.0M	0	1MSFT 2BRK-B 3BAC Top holdings2024-06-30 1.MSFT 2.BRK-B 3.BAC 4.V 5.SRLN 6.RSP 7.BNY 8.IVE 9.VRP 10.MRK
2024-03-31	95	$493.9M	0	1MSFT 2BRK-B 3V Top holdings2024-03-31 1.MSFT 2.BRK-B 3.V 4.SRLN 5.BAC 6.RSP 7.BNY 8.IVE 9.VRP 10.MRK
2023-12-31	91	$450.8M	0	1MSFT 2BRK-B 3SRLN Top holdings2023-12-31 1.MSFT 2.BRK-B 3.SRLN 4.V 5.INTC 6.RSP 7.BAC 8.VRP 9.IVE 10.BNY
2023-09-30	90	$415.5M	0	1MSFT 2BRK-B 3SRLN Top holdings2023-09-30 1.MSFT 2.BRK-B 3.SRLN 4.SHYG 5.V 6.VRP 7.RSP 8.IVE 9.BAC 10.MRK
2023-06-30	92	$426.0M	0	1MSFT 2BRK-B 3SRLN Top holdings2023-06-30 1.MSFT 2.BRK-B 3.SRLN 4.V 5.VRP 6.RSP 7.SHYG 8.MRK 9.IVE 10.BAC
2023-03-31	90	$403.0M	0	1MSFT 2BRK-B 3SRLN Top holdings2023-03-31 1.MSFT 2.BRK-B 3.SRLN 4.VRP 5.V 6.SHYG 7.MRK 8.BAC 9.BNY 10.RSP
2022-12-31	86	$383.7M	0	1MSFT 2BRK-B 3SRLN Top holdings2022-12-31 1.MSFT 2.BRK-B 3.SRLN 4.VRP 5.BAC 6.SHYG 7.MRK 8.V 9.BNY 10.RSP
2022-09-30	78	$349.9M	0	1MSFT 2BRK-B 3SHYG Top holdings2022-09-30 1.MSFT 2.BRK-B 3.SHYG 4.SRLN 5.VRP 6.BAC 7.V 8.RSP 9.MRK 10.BNY
2022-06-30	78	$371.4M	0	1MSFT 2BRK-B 3SHYG Top holdings2022-06-30 1.MSFT 2.BRK-B 3.SHYG 4.SRLN 5.VRP 6.BAC 7.V 8.INTC 9.RSP 10.BNY
2022-03-31	81	$426.1M	0	1MSFT 2BRK-B 3SHYG Top holdings2022-03-31 1.MSFT 2.BRK-B 3.SHYG 4.SRLN 5.VRP 6.BAC 7.INTC 8.IVE 9.XLU 10.V
2021-12-31	84	$436.5M	0	1MSFT 2BRK-B 3VIG Top holdings2021-12-31 1.MSFT 2.BRK-B 3.VIG 4.SHYG 5.SRLN 6.BAC 7.BNY 8.XLU 9.INTC 10.V
2021-09-30	90	$407.8M	0	1MSFT 2BRK-B 3SHYG Top holdings2021-09-30 1.MSFT 2.BRK-B 3.SHYG 4.VIG 5.SRLN 6.BAC 7.BNY 8.V 9.ORCL 10.XLU
2021-06-30	90	$394.1M	95	1MSFT 2BRK-B 3SHYG Top holdings2021-06-30 1.MSFT 2.BRK-B 3.SHYG 4.BAC 5.SRLN 6.VIG 7.V 8.BNY 9.IGSB 10.DIS
2021-03-31	88	$354.7M	17	1MSFT 2BRK-B 3BAC Top holdings2021-03-31 1.MSFT 2.BRK-B 3.BAC 4.IGSB 5.V 6.DIS 7.BNY 8.PG 9.GD 10.46434V
2020-12-31	84	$336.1M	20	1MSFT 2BRK-B 3IGSB Top holdings2020-12-31 1.MSFT 2.BRK-B 3.IGSB 4.46434V 5.V 6.DIS 7.NEAR 8.BAC 9.PG 10.BNY
2020-09-30	72	$313.4M	19	1MSFT 2BRK-B 3IGSB Top holdings2020-09-30 1.MSFT 2.BRK-B 3.IGSB 4.46434V 5.NEAR 6.V 7.PG 8.TLT 9.BAC 10.BSJK
2020-06-30	73	$304.8M	28	1MSFT 2BSJK 3BRK-B Top holdings2020-06-30 1.MSFT 2.BSJK 3.BRK-B 4.46434V 5.IGSB 6.NEAR 7.V 8.PG 9.ABT 10.46434V
2020-03-31	55	$237.5M	18	1MSFT 2BRK-B346434V Top holdings2020-03-31 1.MSFT 2.BRK-B 3.46434V 4.NEAR 5.IGSB 6.V 7.PG 8.ABT 9.46434V 10.MRK
2019-12-31	58	$270.0M	13	1MSFT 2BRK-B346434V Top holdings2019-12-31 1.MSFT 2.BRK-B 3.46434V 4.NEAR 5.IGSB 6.V 7.PG 8.DIS 9.IEMG 10.ABT
2019-09-30	57	$242.1M	9	1MSFT 2BRK-B346434V Top holdings2019-09-30 1.MSFT 2.BRK-B 3.46434V 4.NEAR 5.PG 6.V 7.IEMG 8.ABT 9.DIS 10.MRK
2019-06-30	54	$233.6M	20	1MSFT 2BRK-B346434V Top holdings2019-06-30 1.MSFT 2.BRK-B 3.46434V 4.V 5.PG 6.IEMG 7.DIS 8.ABT 9.NEAR 10.MRK
2019-03-31	52	$216.8M	14	1MSFT 2BRK-B 3IEMG Top holdings2019-03-31 1.MSFT 2.BRK-B 3.IEMG 4.V 5.PG 6.ABT 7.46434V 8.MRK 9.DIS 10.46434V
2018-12-31	51	$196.9M	31	1MSFT 2BRK-B 3IEMG Top holdings2018-12-31 1.MSFT 2.BRK-B 3.IEMG 4.46434V 5.V 6.PG 7.ABT 8.46434V 9.DIS 10.MRK
2018-09-30	168	$5.0B	0	1RSG 2SPGI 3TLT Top holdings2018-09-30 1.RSG 2.SPGI 3.TLT 4.46434V 5.OEF 6.SJNK 7.AEP 8.MSFT 9.EEM 10.IGV
2018-06-30	71	$255.7M	66	1MSFT 2BRK-B 3RSG Top holdings2018-06-30 1.MSFT 2.BRK-B 3.RSG 4.SPGI 5.EEM 6.IGV 7.V 8.EFG 9.TLT 10.SJNK
2018-03-31	72	$238.5M	16	1MSFT 2BRK-B 3BSGT Top holdings2018-03-31 1.MSFT 2.BRK-B 3.BSGT 4.IEMG 5.SLQD 6.IGIB 7.CSCO 8.46434V 9.V 10.SJNK
2017-12-31	74	$232.5M	12	1MSFT 2BRK-B 3IEMG Top holdings2017-12-31 1.MSFT 2.BRK-B 3.IEMG 4.SLQD 5.90002USD 6.IGIB 7.CSCO 8.PG 9.46434V 10.VCSH
2017-09-30	70	$232.8M	71	1BRK-B 2MSFT 3BSGT Top holdings2017-09-30 1.BRK-B 2.MSFT 3.BSGT 4.SLQD 5.IEMG 6.90002USD 7.IGIB 8.PG 9.VCSH 10.CSCO
2017-06-30	37	$111.5M	10	1BRK-B 2MSFT 3PG Top holdings2017-06-30 1.BRK-B 2.MSFT 3.PG 4.CSCO 5.JNJ 6.BNY 7.MRK 8.IBM 9.ABT 10.V
2017-03-31	36	$104.6M	0	1BRK-B 2MSFT 3CSCO Top holdings2017-03-31 1.BRK-B 2.MSFT 3.CSCO 4.PG 5.JNJ 6.IBM 7.MRK 8.BNY 9.ABT 10.V

Holding changes this quarter

Matthew Goff Investment Advisor, LLC's most significant position changes for 2026-06-30: New buy: Ishares 0-5 Yr Hy CORP Bond (SHYG); Sold out: Ishares Msci Ireland ETF (EIRL); New buy: Jpmorgan Ultra-short Income (JPST); New buy: Invesco S&p 500 Equal Weight (RSP); Sold out: State Street Spdr Bloomberg (BWZ).

Position changes disclosed by Matthew Goff Investment Advisor, LLC for the quarter ending 2026-06-30, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	SHYG	Ishares 0-5 Yr Hy CORP Bond	+3.5%	NEW	New buy
2	JPST	Jpmorgan Ultra-short Income	+2.9%	NEW	New buy
3	RSP	Invesco S&p 500 Equal Weight	+2.5%	NEW	New buy
4	INTC	Intel CORP	+1.7%	-43.74%	Trim
5	BSCQ	Invesco Bulletshares 2026 Cb	+1.6%	NEW	New buy
6	SRLN	Ss Blackstone Sr Loan ETF	+1.4%	NEW	New buy
7	BSCR	Invesco Bulletshares 2027 Cb	+1.3%	NEW	New buy
8	GOOG	Alphabet Inc-cl C	+1.3%	-2.06%	Trim
9	IYR	Ishares US Real Estate ETF	+1.1%	NEW	New buy
10	BNY	Bank Of New York Mellon CORP	+1%	-2.69%	Trim
11	BAC	Bank Of America CORP	+0.6%	-1.83%	Trim
12	IBDT	Ishares Ibonds Dec 2028 ETF	+0.6%	NEW	New buy
13	CSCO	Cisco Systems INC	+0.5%	-0.93%	Trim
14	GEV	GE Vernova INC	+0.5%	-2.31%	Trim
15	IBDU	Ishares Ibonds Dec 2029 Term	+0.5%	NEW	New buy
16	V	Visa Inc-class A Shares	+0.4%	-1.78%	Trim
17	EMXC	Ishares Msci Emr Mrk Ex Chna	+0.4%	-0.52%	Trim
18	BSCS	Invesco Bulletshares 2028 Cb	+0.3%	+115.83%	Add
19	AXP	American Express Co	+0.3%	-2.59%	Trim
20	IEMG	Ishares Core Msci Emerging	+0.2%	-3.15%	Trim
21	IVE	Ishares S&p 500 Value ETF	+0.2%	-1.42%	Trim
22	IYW	Ishares Ustechnology ETF	+0.2%	-1.38%	Trim
23	IBTI	Ishares Ibonds Dec 2028 Term	+0.2%	NEW	New buy
24	ITOT	Ishares Core S&p Total U.s.	+0.2%	+0.07%	Add
25	MRK	Merck & Co. INC.	+0.2%	-1.28%	Trim
26	OEF	Ishares S&p 100 ETF	-0.1%	EXIT	Sold out
27	XOM	Exxon Mobil CORP	-0.1%	-2.43%	Trim
28	VEXC	Vanguard Emer Mark Ex-ch ETF	-0.2%	EXIT	Sold out
29	SDZNY	Sandoz Group Ag-adr	-0.2%	EXIT	Sold out
30	PEP	Pepsico INC	-0.2%	-1.95%	Trim
31	SPY	Ss Spdr S&p 500 ETF Trust-us	-0.3%	EXIT	Sold out
32	MGV	Vanguard Mega Cap Value ETF	-0.3%	EXIT	Sold out
33	VIG	Vanguard Dividend Apprec ETF	-0.4%	EXIT	Sold out
34	MGC	Vanguard Mega Cap ETF	-0.4%	EXIT	Sold out
35	IBMR	Ishares Ibonds Dec 2029 M Bd	-0.5%	EXIT	Sold out
36	IBMQ	Ishares Ibonds Dec 2028 Muni	-0.6%	EXIT	Sold out
37	VDC	Vanguard Consumer Staple ETF	-0.6%	EXIT	Sold out
38	✓	iShares iBonds Dec 2026 Corpor	-0.7%	EXIT	Sold out
39	VFH	Vanguard Financials ETF	-0.7%	EXIT	Sold out
40	BSJR	Invesco Bulletshares 2027 Hy	-1%	EXIT	Sold out
41	EFA	Ishares Msci Eafe ETF	-1.1%	EXIT	Sold out
42	IBMP	Ishares Ibonds Dec 2027 Term	-1.3%	EXIT	Sold out
43	CNRG	Ss Spdr S&p Kensho Clp ETF	-1.4%	EXIT	Sold out
44	UL	Unilever Plc-sponsored Adr	-1.6%	EXIT	Sold out
45	BSJQ	Invesco Bulletshares 2026 Hy	-1.6%	EXIT	Sold out
46	GE	General Electric	-1.7%	EXIT	Sold out
47	JEPI	Jpmorgan Equity Premium Inco	-2.1%	EXIT	Sold out
48	RSPA	Invesco S&p 500 Ew Income Ad	-2.3%	EXIT	Sold out
49	BWZ	State Street Spdr Bloomberg	-2.4%	EXIT	Sold out
50	EIRL	Ishares Msci Ireland ETF	-3.1%	EXIT	Sold out

FAQ

What is Matthew Goff Investment Advisor, LLC and what type of investor is it?

Matthew Goff Investment Advisor, LLC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $592.6M, spread across 91 disclosed positions.

What are Matthew Goff Investment Advisor, LLC's largest equity positions?

Based on the latest 13F filing, Matthew Goff Investment Advisor, LLC's top holdings by market value are: 1. Berkshire Hathaway Inc-cl B (BRK-B) — $43.5M (7.3%) 2. Alphabet Inc-cl C (GOOG) — $41.3M (7.0%) 3. Microsoft CORP (MSFT) — $40.9M (6.9%) 4. Bank Of New York Mellon CORP (BNY) — $36.0M (6.1%) 5. Bank Of America CORP (BAC) — $26.3M (4.4%)

What changes did Matthew Goff Investment Advisor, LLC make in its most recent portfolio filing?

In the latest reported quarter, Matthew Goff Investment Advisor, LLC made 50 notable position adjustments: 10 new positions were initiated, 2 existing holdings were added to, 15 positions were partially reduced, and 23 were completely exited. The largest of these moves: New buy: Ishares 0-5 Yr Hy CORP Bond (SHYG); Sold out: Ishares Msci Ireland ETF (EIRL); New buy: Jpmorgan Ultra-short Income (JPST); New buy: Invesco S&p 500 Equal Weight (RSP); Sold out: State Street Spdr Bloomberg (BWZ)

What sectors does Matthew Goff Investment Advisor, LLC focus on?

Matthew Goff Investment Advisor, LLC is concentrated in the following sectors based on its current disclosed equity portfolio: • Financials: 30.2% • Information Technology: 26.9% • Communication Services: 14.8% • Health Care: 11.7% • Industrials: 9.2% • Consumer Staples: 4.4%