CIK: 0001756283
Total reported value
$81.0M
Reporting period: 2022-09-30 · Number of holdings: 94
Bell Rock Capital LLC disclosed 94 holdings in its latest 13F filing for the period ending 2022-09-30, with total reported value of $81.0M and a quarterly turnover rate of 0.0%.
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Bell Rock Capital LLC's disclosed holdings carry a Herfindahl concentration index of 0.041 — mathematically equivalent to about 24 equally-sized positions, well below its 94 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.70), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 50% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
No holding changes this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | AAPL | Apple INC | Stock-Tech | 15.81% | — | +1692.63% | |
| 2 | AMZN | Amazon.com INC | Stock-Consumer Disc | 5.31% | — | — | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 4.27% | — | +717.56% | |
| 4 | F | Ford Motor Co | Stock-Consumer Disc | 3.89% | — | — | |
| 5 | CHD | Church & Dwight Co INC | Stock-Consumer Staples | 3.13% | — | — | |
| 6 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 3.02% | — | +477.06% | |
| 7 | KEY | Keycorp | Stock-Financials | 2.88% | — | — | |
| 8 | CPB | THE Campbell's Company | Stock-Consumer Staples | 2.76% | — | — | |
| 9 | QLD | Proshares Ultra Qqq | ETF-Other | 2.66% | — | — | |
| 10 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 2.40% | — | +158.36% | |
| 11 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 1.95% | — | — | |
| 12 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 1.88% | — | — | |
| 13 | CVS | Cvs Health CORP | Stock-Healthcare | 1.85% | — | — | |
| 14 | IIPR | Innovative Industrial Proper | Stock-Real Estate | 1.78% | — | — | |
| 15 | JNJ | Johnson & Johnson | Stock-Healthcare | 1.68% | — | +469.69% | |
| 16 | ITA | Ishares U.s. Aerospace & Def | ETF-Other | 1.63% | — | — | |
| 17 | KEL | Kellanova | Stock-Other | 1.60% | — | — | |
| 18 | AGZ | Ishares Agency Bond ETF | ETF-Other | 1.51% | — | — | |
| 19 | TGT | Target CORP | Stock-Consumer Disc | 1.47% | — | — | |
| 20 | IBM | Intl Business Machines CORP | Stock-Tech | 1.26% | — | — | |
| 21 | V | Visa Inc-class A Shares | Stock-Financials | 1.18% | — | — | |
| 22 | AXP | American Express Co | Stock-Financials | 1.14% | — | — | |
| 23 | KO | Coca-cola Co/the | Stock-Consumer Staples | 1.13% | — | — | |
| 24 | DEO | Diageo Plc-sponsored Adr | Stock-Consumer Staples | 1.08% | — | — | |
| 25 | MLVFUSD | Malvern Bancorp INC | Stock-Other | 1.07% | — | — | |
| 26 | HD | Home Depot INC | Stock-Consumer Disc | 1.04% | — | — | |
| 27 | VPU | Vanguard Utilities ETF | ETF-Other | 1.02% | — | — | |
| 28 | HON | Honeywell International INC | Stock-Industrials | 0.96% | — | — | |
| 29 | FLOT | Ishares Floating Rate Bond E | ETF-Other | 0.91% | — | — | |
| 30 | GLD | Spdr Gold Shares | ETF-Commodities | 0.90% | — | — | |
| 31 | VO | Vanguard Mid-cap ETF | ETF-Other | 0.86% | — | — | |
| 32 | CVX | Chevron CORP | Stock-Energy | 0.84% | — | — | |
| 33 | NEE | Nextera Energy INC | Stock-Utilities | 0.80% | — | — | |
| 34 | CLX | Clorox Company | Stock-Consumer Staples | 0.77% | — | — | |
| 35 | HSY | Hershey Co/the | Stock-Consumer Staples | 0.73% | — | — | |
| 36 | PDBC | Invesco Optimum Yield Divers | ETF-Other | 0.69% | — | — | |
| 37 | VGT | Vanguard Info Tech ETF | ETF-Tech | 0.65% | — | — | |
| 38 | FIW | First Trust Water ETF | ETF-Other | 0.64% | — | — | |
| 39 | VDC | Vanguard Consumer Staple ETF | ETF-Other | 0.62% | — | — | |
| 40 | SMIN | Ishares Msci India Small-cap | ETF-Other | 0.62% | — | — | |
| 41 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.62% | — | — | |
| 42 | DIS | Walt Disney Co/the | Stock-Comm Services | 0.59% | — | — | |
| 43 | MNRLUSD | Brigham Minerals Inc-cl A | Stock-Other | 0.58% | — | — | |
| 44 | VAW | Vanguard Materials ETF | ETF-Other | 0.56% | — | — | |
| 45 | AMD | Advanced Micro Devices | Stock-Tech | 0.56% | — | — | |
| 46 | CCL1EUR | Carnival CORP LTD | Stock-Consumer Disc | 0.54% | — | — | |
| 47 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.52% | — | — | |
| 48 | UPRO | Proshares Ultrapro S&p 500 | ETF-Large Cap & Growth | 0.52% | — | — | |
| 49 | CALY | Callaway Golf Company | Stock-Other | 0.48% | — | — | |
| 50 | XHE | Ss Spdr S&p Hc Equip ETF | ETF-Other | 0.48% | — | — |
Not enough priced holdings yet to compute performance
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2022-09-30 | 94 | $81.0M | 0 | |
| 2022-06-30 | 33 | $128.6M | 0 | |
| 2022-03-31 | 108 | $107.1M | 0 | |
| 2021-12-31 | 121 | $136.0M | 0 | |
| 2020-09-30 | 81 | $82.5M | 16 | |
| 2020-06-30 | 78 | $77.0M | 26 | |
| 2020-03-31 | 70 | $64.4M | 65 | |
| 2019-12-31 | 378 | $116.2M | 19 | |
| 2019-09-30 | 362 | $112.8M | 23 | |
| 2019-06-30 | 371 | $113.9M | 52 | |
| 2019-03-31 | 462 | $174.0M | 25 | |
| 2018-12-31 | 479 | $149.1M | 43 | |
| 2018-09-30 | 432 | $203.9M | 19 | |
| 2018-06-30 | 456 | $197.7M | 24 | |
| 2018-03-31 | 458 | $188.4M | 23 | |
| 2017-12-31 | 427 | $185.0M | 21 | |
| 2017-09-30 | 416 | $175.1M | 26 | |
| 2017-06-30 | 433 | $162.5M | 56 | |
| 2017-03-31 | 368 | $108.1M | 28 | |
| 2016-12-31 | 362 | $94.9M | 0 |
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2022-09-30 | 2022-10-28 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-07-19 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-04 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-02-16 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-11-09 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-08-04 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-05-07 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-02-03 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-11-07 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-07-31 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-04-08 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-01-25 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-11-14 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-11-14 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-11-14 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-11-13 | 13F-HR | View on EDGAR |
| 2017-09-30 | 2018-12-06 | 13F-HR | View on EDGAR |
| 2017-06-30 | 2018-12-06 | 13F-HR | View on EDGAR |
| 2017-03-31 | 2018-12-05 | 13F-HR | View on EDGAR |
| 2016-12-31 | 2018-12-05 | 13F-HR | View on EDGAR |
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