Shakespeare Wealth Management, LLC — Q1 2021 13F Holdings

Name: Shakespeare Wealth Management, LLC — 13F Holdings, Q1 2021
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001658509

Total reported value

$377.6M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	VOOV	Vanguard S&p 500 Value ETF	ETF-Large Cap & Growth	9.69%	+6.62%	+1.23%
2	AGG	Ishares Core U.s. Aggregate	ETF-Other	8.26%	—	+9.99%
3	RPG	Invesco S&p 500 Pure Growth	ETF-Large Cap & Growth	8.08%	—	+2.23%
4	FBND	Fidelity Total Bond ETF	ETF-Other	7.18%	+1.94%	+10.58%
5	DWM	Wisdomtree International Equ	ETF-Other	6.56%	—	+1.54%
6	VOE	Vanguard Mid-cap Value ETF	ETF-Other	5.85%	-1.79%	-1.85%
7	SCZ	Ishares Msci Eafe Small-cap	ETF-Other	5.66%	+1.17%	-1.60%
8	EFG	Ishares Msci Eafe Growth ETF	ETF-Other	5.32%	-4.77%	EXIT
9	VBR	Vanguard Small-cap Value ETF	ETF-Other	4.48%	-5.90%	EXIT
10	DLS	Wisdomtree Intl S/c Dvd Fund	ETF-Other	4.21%	—	+1.18%
11	IEMG	Ishares Core Msci Emerging	ETF-Emerging Markets	4.12%	+1.17%	-3.18%
12	MDYG	Ss Spdr S&p 400 Mc Gr ETF	ETF-Other	3.36%	—	-4.57%
13	SLYG	Ss Spdr S&p 600 Sc Gr ETF	ETF-Other	2.72%	-0.40%	-10.52%
14	FNDC	Schwab Fndmnt Intl Sm Eq ETF	ETF-Other	1.96%	—	-2.90%
15	FNDX	Schwab Fndmntl US Lrg Co ETF	ETF-Other	1.86%	+0.28%	-3.76%
16	QQEW	First Tr Nasdaq-100 Sel Eq	ETF-Tech	1.66%	-1.05%	EXIT
17	PEP	Pepsico INC	Stock-Consumer Staples	1.20%	-0.73%	EXIT
18	SCHC	Schwab Intl Small-cap Equity	ETF-Other	1.13%	—	-5.05%
19	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	1.05%	+0.33%	-3.68%
20	PXF	Invesco Rafi Developed Marke	ETF-Other	0.87%	—	-1.92%
21	IWN	Ishares Russell 2000 Value E	ETF-Small Cap	0.86%	-0.44%	EXIT
22	IWO	Ishares Russell 2000 Growth	ETF-Small Cap	0.78%	+0.14%	-5.42%
23	IWP	Ishares Russell Mid-cap Grow	ETF-Other	0.74%	—	-1.23%
24	HBAN	Huntington Bancshares INC	Stock-Financials	0.73%	—	—
25	IJJ	Ishares S&p Mid-cap 400 Valu	ETF-Other	0.71%	-0.40%	EXIT
26	ASB	Associated Banc-corp	Stock-Financials	0.67%	—	-23.80%
27	PRFZ	Inv Rafi US 1500 Sm-usd INC	ETF-Other	0.56%	—	-12.08%
28	PRF	Invesco Rafi US 1000 ETF	ETF-Other	0.54%	—	-1.36%
29	IDLV	Invesco S&p International De	ETF-Other	0.48%	—	-3.70%
30	LNT	Alliant Energy CORP	Stock-Utilities	0.47%	—	—
31	COFS	Choiceone Financial Svcs INC	Stock-Other	0.47%	—	—
32	AAPL	Apple INC	Stock-Tech	0.43%	+0.21%	-3.04%
33	AOA	Ishares Core 80/20 Aggressiv	ETF-Other	0.38%	—	-6.50%
34	WEC	Wec Energy Group INC	Stock-Utilities	0.38%	—	—
35	MBWM	Mercantile Bank CORP	Stock-Other	0.35%	—	—
36	YUM	Yum! Brands INC	Stock-Consumer Disc	0.32%	-0.27%	EXIT
37	VWO	Vanguard Ftse Emerging Marke	ETF-Emerging Markets	0.30%	-0.23%	EXIT
38	JNJ	Johnson & Johnson	Stock-Healthcare	0.30%	-0.19%	EXIT
39	CMA	Comerica INC	Stock-Other	0.28%	—	—
40	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.27%	-0.15%	EXIT
41	FVD	First Trust Value Line Dvd	ETF-Other	0.27%	—	-2.07%
42	RTX	Rtx CORP	Stock-Industrials	0.26%	+0.39%	NEW
43	SHW	Sherwin-williams Co/the	Stock-Materials	0.23%	—	—
44	HON	Honeywell International INC	Stock-Industrials	0.22%	-0.12%	EXIT
45	WFC	Wells Fargo & Co	Stock-Financials	0.22%	-0.24%	EXIT
46	MAR	Marriott International -cl A	Stock-Consumer Disc	0.21%	—	—
47	T	At&t INC	Stock-Comm Services	0.20%	—	—
48	PH	Parker Hannifin CORP	Stock-Industrials	0.18%	—	—
49	YUMC	Yum China Holdings INC	Stock-Consumer Disc	0.17%	—	—
50	KEY	Keycorp	Stock-Financials	0.16%	-0.09%	EXIT

1–50 of 73

Holding changes this quarter

Position changes disclosed by Shakespeare Wealth Management, LLC for the quarter ending Q1 2021, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	VOOV	Vanguard S&p 500 Value ETF	+0.5%	+1.23%	Add
2	VOE	Vanguard Mid-cap Value ETF	+0.3%	-1.85%	Trim
3	VBR	Vanguard Small-cap Value ETF	+0.1%	-6.65%	Trim
4	HBAN	Huntington Bancshares INC	+0.1%	—	Unchanged
5	FBND	Fidelity Total Bond ETF	+0.1%	+10.58%	Add
6	FNDX	Schwab Fndmntl US Lrg Co ETF	+0.1%	-3.76%	Trim
7	DLS	Wisdomtree Intl S/c Dvd Fund	+0.1%	+1.18%	Add
8	IWN	Ishares Russell 2000 Value E	+0.1%	-6.29%	Trim
9	LNT	Alliant Energy CORP	+0.1%	—	Unchanged
10	CMA	Comerica INC	+0.1%	—	Unchanged
11	PRF	Invesco Rafi US 1000 ETF	0%	-1.36%	Trim
12	MBWM	Mercantile Bank CORP	0%	—	Unchanged
13	WFC	Wells Fargo & Co	0%	—	Unchanged
14	IJJ	Ishares S&p Mid-cap 400 Valu	0%	-6.52%	Trim
15	CHFCUSD	Tcf Financial CORP	0%	—	Unchanged
16	MGA	Magna International INC	0%	—	Unchanged
17	KEY	Keycorp	0%	—	Unchanged
18	MAR	Marriott International -cl A	0%	—	Unchanged
19	AGG	Ishares Core U.s. Aggregate	0%	+9.99%	Add
20	PXF	Invesco Rafi Developed Marke	0%	-1.92%	Trim
21	PH	Parker Hannifin CORP	0%	—	Unchanged
22	PNR	Pentair plc	0%	—	Unchanged
23	SPY	Ss Spdr S&p 500 ETF Trust-us	0%	+5.03%	Add
24	FNDC	Schwab Fndmnt Intl Sm Eq ETF	—	-2.90%	Trim
25	RTX	Rtx CORP	—	+0.07%	Add
26	CARR	Carrier Global CORP	—	—	Unchanged
27	FVD	First Trust Value Line Dvd	—	-2.07%	Trim
28	JNJ	Johnson & Johnson	—	—	Unchanged
29	T	At&t INC	—	—	Unchanged
30	PRFZ	Inv Rafi US 1500 Sm-usd INC	0%	-12.08%	Trim
31	DWM	Wisdomtree International Equ	0%	+1.54%	Add
32	FIS	Fidelity National Info Serv	0%	-17.64%	Trim
33	VTI	Vanguard Total Stock Mkt ETF	0%	-3.68%	Trim
34	IDLV	Invesco S&p International De	0%	-3.70%	Trim
35	AOA	Ishares Core 80/20 Aggressiv	0%	-6.50%	Trim
36	IWP	Ishares Russell Mid-cap Grow	-0.1%	-1.23%	Trim
37	ASB	Associated Banc-corp	-0.1%	-23.80%	Trim
38	MDYG	Ss Spdr S&p 400 Mc Gr ETF	-0.1%	-4.57%	Trim
39	AAPL	Apple INC	-0.1%	-3.04%	Trim
40	SCZ	Ishares Msci Eafe Small-cap	-0.1%	-1.60%	Trim
41	PEP	Pepsico INC	-0.1%	—	Unchanged
42	SLYG	Ss Spdr S&p 600 Sc Gr ETF	-0.1%	-10.52%	Trim
43	COFS	Choiceone Financial Svcs INC	-0.2%	—	Unchanged
44	EFG	Ishares Msci Eafe Growth ETF	-0.2%	+2.31%	Add
45	RPG	Invesco S&p 500 Pure Growth	-0.2%	+2.23%	Add
46	IEMG	Ishares Core Msci Emerging	-0.2%	-3.18%	Trim
47	PFBI	Premier Financial Bancorp	—	NEW	New buy
48	FITB	Fifth Third Bancorp	—	NEW	New buy
49	BRK-B	Berkshire Hathaway Inc-cl B	—	NEW	New buy
50	ABT	Abbott Laboratories	—	NEW	New buy