Shakespeare Wealth Management, LLC — Q3 2020 13F Holdings

Name: Shakespeare Wealth Management, LLC — 13F Holdings, Q3 2020
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001658509

Total reported value

$377.6M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	RPG	Invesco S&p 500 Pure Growth	ETF-Large Cap & Growth	8.69%	—	+3.53%
2	VOOV	Vanguard S&p 500 Value ETF	ETF-Large Cap & Growth	8.32%	+6.62%	+11.55%
3	AGG	Ishares Core U.s. Aggregate	ETF-Other	8.07%	—	+12.97%
4	FBND	Fidelity Total Bond ETF	ETF-Other	7.09%	+1.94%	+10.98%
5	DWM	Wisdomtree International Equ	ETF-Other	6.24%	—	+6.08%
6	SCZ	Ishares Msci Eafe Small-cap	ETF-Other	5.77%	+1.17%	+2.74%
7	EFG	Ishares Msci Eafe Growth ETF	ETF-Other	5.52%	-4.77%	EXIT
8	VOE	Vanguard Mid-cap Value ETF	ETF-Other	5.35%	-1.79%	+6.83%
9	IEMG	Ishares Core Msci Emerging	ETF-Emerging Markets	4.36%	+1.17%	+2.52%
10	DLS	Wisdomtree Intl S/c Dvd Fund	ETF-Other	4.07%	—	+5.65%
11	VBR	Vanguard Small-cap Value ETF	ETF-Other	3.99%	-5.90%	EXIT
12	MDYG	Ss Spdr S&p 400 Mc Gr ETF	ETF-Other	3.37%	—	+3.89%
13	SLYG	Ss Spdr S&p 600 Sc Gr ETF	ETF-Other	2.63%	-0.40%	+6.32%
14	QQEW	First Tr Nasdaq-100 Sel Eq	ETF-Tech	2.10%	-1.05%	EXIT
15	FNDC	Schwab Fndmnt Intl Sm Eq ETF	ETF-Other	2.07%	—	-1.41%
16	FNDX	Schwab Fndmntl US Lrg Co ETF	ETF-Other	1.88%	+0.28%	-0.64%
17	PEP	Pepsico INC	Stock-Consumer Staples	1.50%	-0.73%	EXIT
18	SCHC	Schwab Intl Small-cap Equity	ETF-Other	1.31%	—	-0.80%
19	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	1.15%	+0.33%	—
20	PXF	Invesco Rafi Developed Marke	ETF-Other	0.90%	—	-0.47%
21	IWP	Ishares Russell Mid-cap Grow	ETF-Other	0.83%	—	-0.56%
22	IWO	Ishares Russell 2000 Growth	ETF-Small Cap	0.83%	+0.14%	-3.09%
23	LNT	Alliant Energy CORP	Stock-Utilities	0.78%	—	+0.06%
24	IWN	Ishares Russell 2000 Value E	ETF-Small Cap	0.76%	-0.44%	EXIT
25	ASB	Associated Banc-corp	Stock-Financials	0.66%	—	-4.94%
26	IJJ	Ishares S&p Mid-cap 400 Valu	ETF-Other	0.66%	-0.40%	EXIT
27	COFS	Choiceone Financial Svcs INC	Stock-Other	0.64%	—	+0.04%
28	IDLV	Invesco S&p International De	ETF-Other	0.60%	—	-0.70%
29	AOA	Ishares Core 80/20 Aggressiv	ETF-Other	0.56%	—	—
30	PRFZ	Inv Rafi US 1500 Sm-usd INC	ETF-Other	0.55%	—	-6.41%
31	HBAN	Huntington Bancshares INC	Stock-Financials	0.54%	—	—
32	WEC	Wec Energy Group INC	Stock-Utilities	0.54%	—	-10.88%
33	AAPL	Apple INC	Stock-Tech	0.54%	+0.21%	+303.72%
34	PRF	Invesco Rafi US 1000 ETF	ETF-Other	0.52%	—	-4.17%
35	IWV	Ishares Russell 3000 ETF	ETF-Other	0.40%	—	—
36	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.35%	-0.15%	EXIT
37	JNJ	Johnson & Johnson	Stock-Healthcare	0.35%	-0.19%	EXIT
38	YUM	Yum! Brands INC	Stock-Consumer Disc	0.35%	-0.27%	EXIT
39	VWO	Vanguard Ftse Emerging Marke	ETF-Emerging Markets	0.34%	-0.23%	EXIT
40	CMA	Comerica INC	Stock-Other	0.32%	—	—
41	FVD	First Trust Value Line Dvd	ETF-Other	0.32%	—	—
42	WFC	Wells Fargo & Co	Stock-Financials	0.29%	-0.24%	EXIT
43	SHW	Sherwin-williams Co/the	Stock-Materials	0.28%	—	—
44	T	At&t INC	Stock-Comm Services	0.26%	—	-4.41%
45	RTX	Rtx CORP	Stock-Industrials	0.25%	+0.39%	NEW
46	MBWM	Mercantile Bank CORP	Stock-Other	0.25%	—	—
47	HON	Honeywell International INC	Stock-Industrials	0.22%	-0.12%	EXIT
48	YUMC	Yum China Holdings INC	Stock-Consumer Disc	0.20%	—	—
49	MAR	Marriott International -cl A	Stock-Consumer Disc	0.16%	—	—
50	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	0.16%	-0.21%	EXIT

1–50 of 66

Holding changes this quarter

Position changes disclosed by Shakespeare Wealth Management, LLC for the quarter ending Q3 2020, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	VOOV	Vanguard S&p 500 Value ETF	+0.4%	+11.55%	Add
2	RPG	Invesco S&p 500 Pure Growth	+0.2%	+3.53%	Add
3	AGG	Ishares Core U.s. Aggregate	+0.1%	+12.97%	Add
4	SCZ	Ishares Msci Eafe Small-cap	+0.1%	+2.74%	Add
5	FBND	Fidelity Total Bond ETF	+0.1%	+10.98%	Add
6	VOE	Vanguard Mid-cap Value ETF	+0.1%	+6.83%	Add
7	IEMG	Ishares Core Msci Emerging	+0.1%	+2.52%	Add
8	DLS	Wisdomtree Intl S/c Dvd Fund	+0.1%	+5.65%	Add
9	EFG	Ishares Msci Eafe Growth ETF	+0.1%	+4.11%	Add
10	AAPL	Apple INC	+0.1%	+303.72%	Add
11	JNJ	Johnson & Johnson	+0.1%	+33.11%	Add
12	SHW	Sherwin-williams Co/the	0%	—	Unchanged
13	PG	Procter & Gamble Co/the	0%	-1.57%	Trim
14	HON	Honeywell International INC	0%	—	Unchanged
15	YUMC	Yum China Holdings INC	—	—	Unchanged
16	PH	Parker Hannifin CORP	—	—	Unchanged
17	MDYG	Ss Spdr S&p 400 Mc Gr ETF	0%	+3.89%	Add
18	SLYG	Ss Spdr S&p 600 Sc Gr ETF	0%	+6.32%	Add
19	IWV	Ishares Russell 3000 ETF	0%	—	Unchanged
20	SCHC	Schwab Intl Small-cap Equity	0%	-0.80%	Trim
21	VTI	Vanguard Total Stock Mkt ETF	0%	—	Unchanged
22	IWP	Ishares Russell Mid-cap Grow	0%	-0.56%	Trim
23	VWO	Vanguard Ftse Emerging Marke	0%	-1.48%	Trim
24	YUM	Yum! Brands INC	0%	—	Unchanged
25	CHFCUSD	Tcf Financial CORP	0%	—	Unchanged
26	IWO	Ishares Russell 2000 Growth	-0.1%	-3.09%	Trim
27	ADP	Automatic Data Processing	-0.1%	-11.01%	Trim
28	VBR	Vanguard Small-cap Value ETF	-0.1%	+5.71%	Add
29	RTX	Rtx CORP	-0.1%	-4.94%	Trim
30	T	At&t INC	-0.1%	-4.41%	Trim
31	WFC	Wells Fargo & Co	-0.1%	—	Unchanged
32	MSFT	Microsoft CORP	-0.1%	-26.63%	Trim
33	LNT	Alliant Energy CORP	-0.1%	+0.06%	Add
34	PXF	Invesco Rafi Developed Marke	-0.1%	-0.47%	Trim
35	PEP	Pepsico INC	-0.1%	—	Unchanged
36	DWM	Wisdomtree International Equ	-0.1%	+6.08%	Add
37	FNDX	Schwab Fndmntl US Lrg Co ETF	-0.1%	-0.64%	Trim
38	FNDC	Schwab Fndmnt Intl Sm Eq ETF	-0.1%	-1.41%	Trim
39	QQEW	First Tr Nasdaq-100 Sel Eq	-0.1%	-3.40%	Trim
40	COFS	Choiceone Financial Svcs INC	-0.2%	+0.04%	Add
41	ASB	Associated Banc-corp	-0.2%	-4.94%	Trim
42	AOA	Ishares Core 80/20 Aggressiv	—	NEW	New buy
43	MBWM	Mercantile Bank CORP	—	NEW	New buy
44	ZG	Zillow Group INC - A	—	NEW	New buy
45	CARR	Carrier Global CORP	—	NEW	New buy
46	VZ	Verizon Communications INC	—	EXIT	Sold out
47	RWO	State Street Spdr Dow Jones	—	EXIT	Sold out
48	PNR	Pentair plc	—	NEW	New buy
49	AEP	American Electric Power Company, Inc.	—	EXIT	Sold out
50	F	Ford Motor Co	—	EXIT	Sold out