Shakespeare Wealth Management, LLC — Q2 2020 13F Holdings

Name: Shakespeare Wealth Management, LLC — 13F Holdings, Q2 2020
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001658509

Total reported value

$377.6M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	RPG	Invesco S&p 500 Pure Growth	ETF-Large Cap & Growth	8.52%	—	-5.06%
2	VOOV	Vanguard S&p 500 Value ETF	ETF-Large Cap & Growth	7.94%	+6.62%	+97.37%
3	AGG	Ishares Core U.s. Aggregate	ETF-Other	7.94%	—	+10.67%
4	FBND	Fidelity Total Bond ETF	ETF-Other	6.99%	+1.94%	+4.84%
5	DWM	Wisdomtree International Equ	ETF-Other	6.35%	—	+16.07%
6	SCZ	Ishares Msci Eafe Small-cap	ETF-Other	5.66%	+1.17%	+2.34%
7	EFG	Ishares Msci Eafe Growth ETF	ETF-Other	5.44%	-4.77%	EXIT
8	VOE	Vanguard Mid-cap Value ETF	ETF-Other	5.25%	-1.79%	+4.95%
9	IEMG	Ishares Core Msci Emerging	ETF-Emerging Markets	4.26%	+1.17%	-5.59%
10	VBR	Vanguard Small-cap Value ETF	ETF-Other	4.05%	-5.90%	EXIT
11	DLS	Wisdomtree Intl S/c Dvd Fund	ETF-Other	3.97%	—	-5.09%
12	MDYG	Ss Spdr S&p 400 Mc Gr ETF	ETF-Other	3.38%	—	-20.11%
13	SLYG	Ss Spdr S&p 600 Sc Gr ETF	ETF-Other	2.64%	-0.40%	-23.28%
14	QQEW	First Tr Nasdaq-100 Sel Eq	ETF-Tech	2.23%	-1.05%	EXIT
15	FNDC	Schwab Fndmnt Intl Sm Eq ETF	ETF-Other	2.19%	—	-5.13%
16	FNDX	Schwab Fndmntl US Lrg Co ETF	ETF-Other	1.99%	+0.28%	+41.65%
17	PEP	Pepsico INC	Stock-Consumer Staples	1.59%	-0.73%	EXIT
18	SCHC	Schwab Intl Small-cap Equity	ETF-Other	1.33%	—	+35.92%
19	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	1.17%	+0.33%	-1.44%
20	PXF	Invesco Rafi Developed Marke	ETF-Other	0.98%	—	-41.63%
21	IWO	Ishares Russell 2000 Growth	ETF-Small Cap	0.88%	+0.14%	—
22	IWN	Ishares Russell 2000 Value E	ETF-Small Cap	0.85%	-0.44%	EXIT
23	LNT	Alliant Energy CORP	Stock-Utilities	0.85%	—	+0.13%
24	IWP	Ishares Russell Mid-cap Grow	ETF-Other	0.85%	—	—
25	ASB	Associated Banc-corp	Stock-Financials	0.84%	—	—
26	COFS	Choiceone Financial Svcs INC	Stock-Other	0.81%	—	—
27	IJJ	Ishares S&p Mid-cap 400 Valu	ETF-Other	0.73%	-0.40%	EXIT
28	IDLV	Invesco S&p International De	ETF-Other	0.65%	—	-52.93%
29	PRFZ	Inv Rafi US 1500 Sm-usd INC	ETF-Other	0.62%	—	-3.18%
30	WEC	Wec Energy Group INC	Stock-Utilities	0.61%	—	—
31	HBAN	Huntington Bancshares INC	Stock-Financials	0.60%	—	—
32	PRF	Invesco Rafi US 1000 ETF	ETF-Other	0.57%	—	-0.59%
33	AAPL	Apple INC	Stock-Tech	0.46%	+0.21%	+0.46%
34	IWV	Ishares Russell 3000 ETF	ETF-Other	0.41%	—	—
35	YUM	Yum! Brands INC	Stock-Consumer Disc	0.37%	-0.27%	EXIT
36	CMA	Comerica INC	Stock-Other	0.36%	—	—
37	VWO	Vanguard Ftse Emerging Marke	ETF-Emerging Markets	0.36%	-0.23%	EXIT
38	WFC	Wells Fargo & Co	Stock-Financials	0.35%	-0.24%	EXIT
39	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.34%	-0.15%	EXIT
40	FVD	First Trust Value Line Dvd	ETF-Other	0.34%	—	-0.20%
41	T	At&t INC	Stock-Comm Services	0.32%	—	+6.27%
42	RTX	Rtx CORP	Stock-Industrials	0.31%	+0.39%	NEW
43	JNJ	Johnson & Johnson	Stock-Healthcare	0.27%	-0.19%	EXIT
44	SHW	Sherwin-williams Co/the	Stock-Materials	0.26%	—	—
45	MSFT	Microsoft CORP	Stock-Tech	0.22%	-0.19%	EXIT
46	HON	Honeywell International INC	Stock-Industrials	0.21%	-0.12%	EXIT
47	YUMC	Yum China Holdings INC	Stock-Consumer Disc	0.20%	—	—
48	ADP	Automatic Data Processing	Stock-Tech	0.18%	—	—
49	MAR	Marriott International -cl A	Stock-Consumer Disc	0.17%	—	-24.06%
50	CHFCUSD	Tcf Financial CORP	Stock-Other	0.16%	—	—

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Holding changes this quarter

Position changes disclosed by Shakespeare Wealth Management, LLC for the quarter ending Q2 2020, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	VOOV	Vanguard S&p 500 Value ETF	+3.7%	+97.37%	Add
2	EFG	Ishares Msci Eafe Growth ETF	+0.8%	+19.12%	Add
3	DWM	Wisdomtree International Equ	+0.6%	+16.07%	Add
4	FNDX	Schwab Fndmntl US Lrg Co ETF	+0.6%	+41.65%	Add
5	SCHC	Schwab Intl Small-cap Equity	+0.4%	+35.92%	Add
6	RPG	Invesco S&p 500 Pure Growth	+0.3%	-5.06%	Trim
7	QQEW	First Tr Nasdaq-100 Sel Eq	+0.3%	+4.59%	Add
8	VOE	Vanguard Mid-cap Value ETF	+0.2%	+4.95%	Add
9	SCZ	Ishares Msci Eafe Small-cap	+0.2%	+2.34%	Add
10	VBR	Vanguard Small-cap Value ETF	+0.2%	+2.90%	Add
11	AAPL	Apple INC	+0.1%	+0.46%	Add
12	CMA	Comerica INC	0%	—	Unchanged
13	YUM	Yum! Brands INC	0%	—	Unchanged
14	SHW	Sherwin-williams Co/the	0%	—	Unchanged
15	MSFT	Microsoft CORP	0%	—	Unchanged
16	VTI	Vanguard Total Stock Mkt ETF	0%	-1.44%	Trim
17	IWN	Ishares Russell 2000 Value E	0%	+0.90%	Add
18	PRFZ	Inv Rafi US 1500 Sm-usd INC	0%	-3.18%	Trim
19	IWV	Ishares Russell 3000 ETF	0%	—	Unchanged
20	PRF	Invesco Rafi US 1000 ETF	0%	-0.59%	Trim
21	HBAN	Huntington Bancshares INC	0%	—	Unchanged
22	FNDC	Schwab Fndmnt Intl Sm Eq ETF	-0.1%	-5.13%	Trim
23	ASB	Associated Banc-corp	-0.1%	—	Unchanged
24	PEP	Pepsico INC	-0.1%	—	Unchanged
25	WFC	Wells Fargo & Co	-0.2%	-8.41%	Trim
26	IEMG	Ishares Core Msci Emerging	-0.3%	-5.59%	Trim
27	DLS	Wisdomtree Intl S/c Dvd Fund	-0.3%	-5.09%	Trim
28	AGG	Ishares Core U.s. Aggregate	-0.4%	+10.67%	Add
29	RWO	State Street Spdr Dow Jones	-0.5%	-77.42%	Trim
30	FBND	Fidelity Total Bond ETF	-0.6%	+4.84%	Add
31	SLYG	Ss Spdr S&p 600 Sc Gr ETF	-0.7%	-23.28%	Trim
32	PXF	Invesco Rafi Developed Marke	-0.8%	-41.63%	Trim
33	IDLV	Invesco S&p International De	-0.9%	-52.93%	Trim
34	RPV	Invesco S&p 500 Pure Value E	—	EXIT	Sold out
35	IWO	Ishares Russell 2000 Growth	—	NEW	New buy
36	IWP	Ishares Russell Mid-cap Grow	—	NEW	New buy
37	COFS	Choiceone Financial Svcs INC	—	NEW	New buy
38	WEC	Wec Energy Group INC	—	NEW	New buy
39	AOA	Ishares Core 80/20 Aggressiv	—	EXIT	Sold out
40	UTXZ	United Tech CORP	—	EXIT	Sold out
41	VWO	Vanguard Ftse Emerging Marke	—	NEW	New buy
42	✓	Mercantil Bk Hldg CORP	—	EXIT	Sold out
43	RTX	Rtx CORP	—	NEW	New buy
44	PH	Parker Hannifin CORP	—	NEW	New buy
45	OTIS	Otis Worldwide CORP	—	NEW	New buy
46	SPY	Ss Spdr S&p 500 ETF Trust-us	—	NEW	New buy
47	FITB	Fifth Third Bancorp	—	NEW	New buy
48	CMD	Cantel Medical CORP	—	NEW	New buy
49	AEP	American Electric Power Company, Inc.	—	NEW	New buy
50	F	Ford Motor Co	—	NEW	New buy