Shakespeare Wealth Management, LLC — Q4 2019 13F Holdings

Name: Shakespeare Wealth Management, LLC — 13F Holdings, Q4 2019
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001658509

Total reported value

$377.6M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	RPV	Invesco S&p 500 Pure Value E	ETF-Large Cap & Growth	8.69%	—	+1.61%
2	RPG	Invesco S&p 500 Pure Growth	ETF-Large Cap & Growth	7.93%	—	+0.33%
3	AGG	Ishares Core U.s. Aggregate	ETF-Other	7.53%	—	+2.24%
4	FBND	Fidelity Total Bond ETF	ETF-Other	6.61%	+1.94%	+1.29%
5	DWM	Wisdomtree International Equ	ETF-Other	5.05%	—	+3.56%
6	SCZ	Ishares Msci Eafe Small-cap	ETF-Other	4.93%	+1.17%	+2.31%
7	VOE	Vanguard Mid-cap Value ETF	ETF-Other	4.83%	-1.79%	+1.30%
8	DLS	Wisdomtree Intl S/c Dvd Fund	ETF-Other	4.17%	—	+1.13%
9	EFG	Ishares Msci Eafe Growth ETF	ETF-Other	4.05%	-4.77%	EXIT
10	VBR	Vanguard Small-cap Value ETF	ETF-Other	3.64%	-5.90%	EXIT
11	EEMV	Ishares Msci Emg Mkt Min Vol	ETF-Other	3.59%	—	+2.61%
12	FNDC	Schwab Fndmnt Intl Sm Eq ETF	ETF-Other	2.52%	—	-3.98%
13	RZG	Invesco S&p Smallcap 600 Pur	ETF-Other	2.46%	—	-5.82%
14	MDYG	Ss Spdr S&p 400 Mc Gr ETF	ETF-Other	2.43%	—	+5.91%
15	PXF	Invesco Rafi Developed Marke	ETF-Other	1.95%	—	-2.60%
16	QQEW	First Tr Nasdaq-100 Sel Eq	ETF-Tech	1.79%	-1.05%	EXIT
17	IDLV	Invesco S&p International De	ETF-Other	1.63%	—	-2.81%
18	FNDX	Schwab Fndmntl US Lrg Co ETF	ETF-Other	1.57%	+0.28%	-0.43%
19	PEP	Pepsico INC	Stock-Consumer Staples	1.50%	-0.73%	EXIT
20	RFG	Invesco S&p Midcap 400 Pure	ETF-Other	1.39%	—	-1.90%
21	ASB	Associated Banc-corp	Stock-Financials	1.19%	—	-18.66%
22	LNT	Alliant Energy CORP	Stock-Utilities	1.16%	—	-37.73%
23	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	1.14%	+0.33%	—
24	IJJ	Ishares S&p Mid-cap 400 Valu	ETF-Other	1.07%	-0.40%	EXIT
25	SCHC	Schwab Intl Small-cap Equity	ETF-Other	0.98%	—	+3.12%
26	HBAN	Huntington Bancshares INC	Stock-Financials	0.92%	—	—
27	IWN	Ishares Russell 2000 Value E	ETF-Small Cap	0.90%	-0.44%	EXIT
28	SLYG	Ss Spdr S&p 600 Sc Gr ETF	ETF-Other	0.75%	-0.40%	+70.88%
29	RWO	State Street Spdr Dow Jones	ETF-Other	0.74%	—	+19.34%
30	AOA	Ishares Core 80/20 Aggressiv	ETF-Other	0.74%	—	-1.61%
31	PRFZ	Inv Rafi US 1500 Sm-usd INC	ETF-Other	0.74%	—	-12.36%
32	WFC	Wells Fargo & Co	Stock-Financials	0.69%	-0.24%	EXIT
33	UTXZ	United Tech CORP	Stock-Other	0.67%	—	—
34	PRF	Invesco Rafi US 1000 ETF	ETF-Other	0.63%	—	-1.60%
35	CMA	Comerica INC	Stock-Other	0.62%	—	—
36	IEMG	Ishares Core Msci Emerging	ETF-Emerging Markets	0.54%	+1.17%	+7.46%
37	✓	Mercantil Bk Hldg CORP	Stock-Other	0.51%	—	—
38	FVD	First Trust Value Line Dvd	ETF-Other	0.40%	—	-9.78%
39	YUM	Yum! Brands INC	Stock-Consumer Disc	0.39%	-0.27%	EXIT
40	T	At&t INC	Stock-Comm Services	0.37%	—	-1.34%
41	MAR	Marriott International -cl A	Stock-Consumer Disc	0.37%	—	—
42	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.34%	-0.15%	EXIT
43	AAPL	Apple INC	Stock-Tech	0.34%	+0.21%	-2.76%
44	TLT	iShares 20+ Year Treasury Bond ETF	ETF-Gov Bonds	0.27%	—	—
45	JNJ	Johnson & Johnson	Stock-Healthcare	0.26%	-0.19%	EXIT
46	✓	Ishares Tr	Stock-Other	0.26%	—	—
47	✓	Ishares Ibonds Sep 2020 Amt	Stock-Other	0.26%	—	—
48	CHFCUSD	Tcf Financial CORP	Stock-Other	0.24%	—	—
49	SHW	Sherwin-williams Co/the	Stock-Materials	0.24%	—	—
50	HON	Honeywell International INC	Stock-Industrials	0.24%	-0.12%	EXIT

1–50 of 74

Holding changes this quarter

Position changes disclosed by Shakespeare Wealth Management, LLC for the quarter ending Q4 2019, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	SLYG	Ss Spdr S&p 600 Sc Gr ETF	+0.3%	+70.88%	Add
2	DLS	Wisdomtree Intl S/c Dvd Fund	+0.2%	+1.13%	Add
3	DWM	Wisdomtree International Equ	+0.2%	+3.56%	Add
4	SCZ	Ishares Msci Eafe Small-cap	+0.2%	+2.31%	Add
5	EFG	Ishares Msci Eafe Growth ETF	+0.2%	+3.26%	Add
6	VBR	Vanguard Small-cap Value ETF	+0.2%	+4.86%	Add
7	RPV	Invesco S&p 500 Pure Value E	+0.1%	+1.61%	Add
8	MDYG	Ss Spdr S&p 400 Mc Gr ETF	+0.1%	+5.91%	Add
9	RWO	State Street Spdr Dow Jones	+0.1%	+19.34%	Add
10	QQEW	First Tr Nasdaq-100 Sel Eq	+0.1%	-0.70%	Trim
11	AAPL	Apple INC	+0.1%	-2.76%	Trim
12	RPG	Invesco S&p 500 Pure Growth	+0.1%	+0.33%	Add
13	SCHC	Schwab Intl Small-cap Equity	+0.1%	+3.12%	Add
14	IEMG	Ishares Core Msci Emerging	+0.1%	+7.46%	Add
15	MAR	Marriott International -cl A	+0.1%	—	Unchanged
16	✓	Heska Corp New	0%	—	Unchanged
17	CHFCUSD	Tcf Financial CORP	0%	—	Unchanged
18	VTI	Vanguard Total Stock Mkt ETF	0%	—	Unchanged
19	UTXZ	United Tech CORP	0%	—	Unchanged
20	✓	Mercantil Bk Hldg CORP	0%	—	Unchanged
21	FNDX	Schwab Fndmntl US Lrg Co ETF	0%	-0.43%	Trim
22	CMA	Comerica INC	0%	—	Unchanged
23	JNJ	Johnson & Johnson	0%	-0.09%	Trim
24	VOE	Vanguard Mid-cap Value ETF	—	+1.30%	Add
25	IJJ	Ishares S&p Mid-cap 400 Valu	—	-0.50%	Trim
26	WFC	Wells Fargo & Co	—	—	Unchanged
27	PRF	Invesco Rafi US 1000 ETF	—	-1.60%	Trim
28	RFG	Invesco S&p Midcap 400 Pure	0%	-1.90%	Trim
29	HBAN	Huntington Bancshares INC	0%	—	Unchanged
30	IWN	Ishares Russell 2000 Value E	0%	-2.20%	Trim
31	EEMV	Ishares Msci Emg Mkt Min Vol	-0.1%	+2.61%	Add
32	PXF	Invesco Rafi Developed Marke	-0.1%	-2.60%	Trim
33	RZG	Invesco S&p Smallcap 600 Pur	-0.1%	-5.82%	Trim
34	FVD	First Trust Value Line Dvd	-0.1%	-9.78%	Trim
35	FNDC	Schwab Fndmnt Intl Sm Eq ETF	-0.1%	-3.98%	Trim
36	MSFT	Microsoft CORP	-0.1%	-44.54%	Trim
37	YUM	Yum! Brands INC	-0.1%	—	Unchanged
38	PRFZ	Inv Rafi US 1500 Sm-usd INC	-0.1%	-12.36%	Trim
39	IDLV	Invesco S&p International De	-0.2%	-2.81%	Trim
40	LNT	Alliant Energy CORP	-0.2%	-37.73%	Trim
41	ASB	Associated Banc-corp	-0.2%	-18.66%	Trim
42	FBND	Fidelity Total Bond ETF	-0.4%	+1.29%	Add
43	AGG	Ishares Core U.s. Aggregate	-0.4%	+2.24%	Add
44	TLT	iShares 20+ Year Treasury Bond ETF	—	NEW	New buy
45	✓	Ishares Tr	—	NEW	New buy
46	✓	Ishares Ibonds Sep 2020 Amt	—	NEW	New buy
47	BSJK	Invesco Bulletshares 2020 Hi	—	EXIT	Sold out
48	BSJL	Invesco Bulletshares 2021 Hi	—	EXIT	Sold out
49	BSJM1EUR	Invesco Bulletshares 2022 Hi	—	EXIT	Sold out
50	PNR	Pentair plc	—	NEW	New buy