Shakespeare Wealth Management, LLC — Q3 2019 13F Holdings

Name: Shakespeare Wealth Management, LLC — 13F Holdings, Q3 2019
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001658509

Total reported value

$377.6M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	RPV	Invesco S&p 500 Pure Value E	ETF-Large Cap & Growth	8.55%	—	+3.69%
2	AGG	Ishares Core U.s. Aggregate	ETF-Other	7.93%	—	—
3	RPG	Invesco S&p 500 Pure Growth	ETF-Large Cap & Growth	7.88%	—	+0.99%
4	FBND	Fidelity Total Bond ETF	ETF-Other	6.97%	+1.94%	+3.22%
5	DWM	Wisdomtree International Equ	ETF-Other	4.84%	—	+5.63%
6	VOE	Vanguard Mid-cap Value ETF	ETF-Other	4.83%	-1.79%	+2.12%
7	SCZ	Ishares Msci Eafe Small-cap	ETF-Other	4.73%	+1.17%	+4.73%
8	DLS	Wisdomtree Intl S/c Dvd Fund	ETF-Other	3.94%	—	+4.80%
9	EFG	Ishares Msci Eafe Growth ETF	ETF-Other	3.90%	-4.77%	EXIT
10	EEMV	Ishares Msci Emg Mkt Min Vol	ETF-Other	3.64%	—	+3.85%
11	VBR	Vanguard Small-cap Value ETF	ETF-Other	3.49%	-5.90%	EXIT
12	FNDC	Schwab Fndmnt Intl Sm Eq ETF	ETF-Other	2.60%	—	+6.98%
13	RZG	Invesco S&p Smallcap 600 Pur	ETF-Other	2.52%	—	+2.23%
14	MDYG	Ss Spdr S&p 400 Mc Gr ETF	ETF-Other	2.30%	—	+3.74%
15	PXF	Invesco Rafi Developed Marke	ETF-Other	2.00%	—	-0.73%
16	IDLV	Invesco S&p International De	ETF-Other	1.80%	—	-1.36%
17	QQEW	First Tr Nasdaq-100 Sel Eq	ETF-Tech	1.73%	-1.05%	EXIT
18	PEP	Pepsico INC	Stock-Consumer Staples	1.62%	-0.73%	EXIT
19	FNDX	Schwab Fndmntl US Lrg Co ETF	ETF-Other	1.56%	+0.28%	-0.19%
20	ASB	Associated Banc-corp	Stock-Financials	1.43%	—	-2.45%
21	RFG	Invesco S&p Midcap 400 Pure	ETF-Other	1.40%	—	-0.34%
22	LNT	Alliant Energy CORP	Stock-Utilities	1.34%	—	+4.89%
23	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	1.12%	+0.33%	—
24	IJJ	Ishares S&p Mid-cap 400 Valu	ETF-Other	1.07%	-0.40%	EXIT
25	SCHC	Schwab Intl Small-cap Equity	ETF-Other	0.93%	—	-0.14%
26	HBAN	Huntington Bancshares INC	Stock-Financials	0.93%	—	-29.57%
27	IWN	Ishares Russell 2000 Value E	ETF-Small Cap	0.92%	-0.44%	EXIT
28	PRFZ	Inv Rafi US 1500 Sm-usd INC	ETF-Other	0.83%	—	-1.42%
29	AOA	Ishares Core 80/20 Aggressiv	ETF-Other	0.76%	—	+0.67%
30	WFC	Wells Fargo & Co	Stock-Financials	0.69%	-0.24%	EXIT
31	RWO	State Street Spdr Dow Jones	ETF-Other	0.67%	—	+0.07%
32	UTXZ	United Tech CORP	Stock-Other	0.65%	—	—
33	PRF	Invesco Rafi US 1000 ETF	ETF-Other	0.63%	—	—
34	CMA	Comerica INC	Stock-Other	0.61%	—	—
35	✓	Mercantil Bk Hldg CORP	Stock-Other	0.49%	—	—
36	IEMG	Ishares Core Msci Emerging	ETF-Emerging Markets	0.49%	+1.17%	-1.01%
37	YUM	Yum! Brands INC	Stock-Consumer Disc	0.47%	-0.27%	EXIT
38	FVD	First Trust Value Line Dvd	ETF-Other	0.46%	—	-0.75%
39	SLYG	Ss Spdr S&p 600 Sc Gr ETF	ETF-Other	0.43%	-0.40%	+13.71%
40	T	At&t INC	Stock-Comm Services	0.38%	—	-0.01%
41	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.36%	-0.15%	EXIT
42	MAR	Marriott International -cl A	Stock-Consumer Disc	0.32%	—	—
43	AAPL	Apple INC	Stock-Tech	0.28%	+0.21%	+13.93%
44	BSJK	Invesco Bulletshares 2020 Hi	ETF-Other	0.27%	—	-0.16%
45	BSJL	Invesco Bulletshares 2021 Hi	ETF-Other	0.27%	—	+2.40%
46	JNJ	Johnson & Johnson	Stock-Healthcare	0.25%	-0.19%	EXIT
47	HON	Honeywell International INC	Stock-Industrials	0.25%	-0.12%	EXIT
48	✓	Ishares	Stock-Other	0.24%	—	+0.72%
49	SHW	Sherwin-williams Co/the	Stock-Materials	0.24%	—	—
50	BSJM1EUR	Invesco Bulletshares 2022 Hi	ETF-Other	0.24%	—	+1.33%

1–50 of 73

Holding changes this quarter

Position changes disclosed by Shakespeare Wealth Management, LLC for the quarter ending Q3 2019, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	FNDC	Schwab Fndmnt Intl Sm Eq ETF	+0.6%	+6.98%	Add
2	AAPL	Apple INC	0%	+13.93%	Add
3	SHW	Sherwin-williams Co/the	0%	—	Unchanged
4	SLYG	Ss Spdr S&p 600 Sc Gr ETF	—	+13.71%	Add
5	T	At&t INC	—	-0.01%	Trim
6	PG	Procter & Gamble Co/the	—	-1.15%	Trim
7	MSFT	Microsoft CORP	—	+6.62%	Add
8	FIS	Fidelity National Info Serv	—	+0.05%	Add
9	✓	Heska Corp New	0%	—	Unchanged
10	RWO	State Street Spdr Dow Jones	0%	+0.07%	Add
11	MMM	3m Co	0%	-12.68%	Trim
12	CMD	Cantel Medical CORP	0%	—	Unchanged
13	FITB	Fifth Third Bancorp	0%	-5.01%	Trim
14	YUM	Yum! Brands INC	0%	—	Unchanged
15	FVD	First Trust Value Line Dvd	0%	-0.75%	Trim
16	UTXZ	United Tech CORP	-0.1%	—	Unchanged
17	CHFCUSD	Tcf Financial CORP	-0.1%	-1.43%	Trim
18	JNJ	Johnson & Johnson	-0.1%	+0.45%	Add
19	MAR	Marriott International -cl A	-0.1%	—	Unchanged
20	IEMG	Ishares Core Msci Emerging	-0.1%	-1.01%	Trim
21	PEP	Pepsico INC	-0.1%	+0.52%	Add
22	WFC	Wells Fargo & Co	-0.1%	-7.95%	Trim
23	PRFZ	Inv Rafi US 1500 Sm-usd INC	-0.1%	-1.42%	Trim
24	CMA	Comerica INC	-0.1%	—	Unchanged
25	SCHC	Schwab Intl Small-cap Equity	-0.1%	-0.14%	Trim
26	FNDX	Schwab Fndmntl US Lrg Co ETF	-0.2%	-0.19%	Trim
27	MDYG	Ss Spdr S&p 400 Mc Gr ETF	-0.2%	+3.74%	Add
28	RFG	Invesco S&p Midcap 400 Pure	-0.2%	-0.34%	Trim
29	QQEW	First Tr Nasdaq-100 Sel Eq	-0.3%	-1.68%	Trim
30	ASB	Associated Banc-corp	-0.3%	-2.45%	Trim
31	VBR	Vanguard Small-cap Value ETF	-0.3%	+3.96%	Add
32	PXF	Invesco Rafi Developed Marke	-0.3%	-0.73%	Trim
33	SCZ	Ishares Msci Eafe Small-cap	-0.3%	+4.73%	Add
34	EFG	Ishares Msci Eafe Growth ETF	-0.3%	+3.07%	Add
35	DLS	Wisdomtree Intl S/c Dvd Fund	-0.4%	+4.80%	Add
36	RZG	Invesco S&p Smallcap 600 Pur	-0.4%	+2.23%	Add
37	LNT	Alliant Energy CORP	-0.4%	+4.89%	Add
38	VOE	Vanguard Mid-cap Value ETF	-0.4%	+2.12%	Add
39	EEMV	Ishares Msci Emg Mkt Min Vol	-0.4%	+3.85%	Add
40	DWM	Wisdomtree International Equ	-0.4%	+5.63%	Add
41	FBND	Fidelity Total Bond ETF	-0.5%	+3.22%	Add
42	HBAN	Huntington Bancshares INC	-0.5%	-29.57%	Trim
43	RPV	Invesco S&p 500 Pure Value E	-0.7%	+3.69%	Add
44	RPG	Invesco S&p 500 Pure Growth	-0.9%	+0.99%	Add
45	AGG	Ishares Core U.s. Aggregate	—	NEW	New buy
46	PRF	Invesco Rafi US 1000 ETF	—	NEW	New buy
47	SPY	Ss Spdr S&p 500 ETF Trust-us	—	NEW	New buy
48	VZ	Verizon Communications INC	—	NEW	New buy
49	KO	Coca-cola Co/the	—	NEW	New buy
50	ZG	Zillow Group INC - A	—	EXIT	Sold out