Madrona Financial Services, LLC — Q4 2020 13F Holdings

Name: Madrona Financial Services, LLC — 13F Holdings, Q4 2020
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001578370

Total reported value

$456.9M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	ACWI	Ishares Msci Acwi ETF	ETF-Other	23.02%	—	-0.17%
2	MTUM	Ishares Msci USA Momentum Fa	ETF-Other	7.76%	—	+150.28%
3	FTCS	First Trust Capital Strength	ETF-Other	6.49%	—	+1.55%
4	QQQ	Invesco Qqq Trust Series 1	ETF-Tech	5.54%	-1.33%	-0.03%
5	VXF	Vanguard Extended Market ETF	ETF-Other	5.51%	—	—
6	FLTR	Vaneck Ig Floating Rate ETF	ETF-Other	4.68%	—	+3.14%
7	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	3.53%	-0.09%	+1.84%
8	FTEC	Fidelity Msci Info Tech Indx	ETF-Tech	3.36%	—	+3.34%
9	AOK	Ishares Core 30/70 Conservat	ETF-Other	3.33%	—	+1253.57%
10	MSFT	Microsoft CORP	Stock-Tech	3.15%	-2.12%	+14.27%
11	VRP	Invesco Variable Rate Prefer	ETF-Other	2.96%	—	+3.60%
12	ISTB	Ishares Core 1-5 Year Usd Bo	ETF-Other	2.25%	—	+2.61%
13	VOX	Vanguard Communication Servi	ETF-Other	2.23%	—	—
14	AOR	Ishares Core 60/40 Balanced	ETF-Other	2.11%	—	-0.72%
15	PGHY	Invesco Global Ex US High Yi	ETF-Other	2.02%	—	+4.46%
16	GLD	Spdr Gold Shares	ETF-Commodities	1.94%	—	+4.51%
17	PSI	Invesco Semiconductors ETF	ETF-Other	1.68%	—	—
18	SOXX	Ishares Semiconductor ETF	ETF-Other	1.60%	—	-1.24%
19	IBB	Ishares Biotechnology ETF	ETF-Tech	1.47%	—	+3.95%
20	XBI	Ss Spdr S&p Biotech ETF	ETF-Tech	1.43%	+0.38%	+2.71%
21	VTWG	Vanguard Russell 2000 Growth	ETF-Small Cap	1.31%	—	—
22	COST	Costco Wholesale CORP	Stock-Consumer Staples	1.26%	+0.16%	+10.82%
23	AOA	Ishares Core 80/20 Aggressiv	ETF-Other	1.26%	—	+10.72%
24	AAPL	Apple INC	Stock-Tech	1.12%	-0.05%	+18.12%
25	AOM	Ishares Core 40/60 Moderate	ETF-Other	1.06%	—	+2.98%
26	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	0.82%	—	-20.46%
27	SBUX	Starbucks CORP	Stock-Consumer Disc	0.80%	—	+47.65%
28	NEM	Newmont CORP	Stock-Materials	0.67%	—	+0.50%
29	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	0.52%	-0.14%	-3.24%
30	BA	Boeing Co/the	Stock-Industrials	0.47%	—	+5.11%
31	TSLA	Tesla INC	Stock-Consumer Disc	0.38%	-0.07%	+4.28%
32	HD	Home Depot INC	Stock-Consumer Disc	0.31%	—	-2.53%
33	VOO	Vanguard S&p 500 ETF	ETF-Large Cap & Growth	0.26%	—	-95.99%
34	AMZN	Amazon.com INC	Stock-Consumer Disc	0.25%	-0.04%	+3.73%
35	FISV	Fiserv INC	Stock-Other	0.25%	—	—
36	NEAR	Ishares Sh Dba ETF Usd INC	ETF-Other	0.22%	—	+11.10%
37	PCAR	Paccar INC	Stock-Industrials	0.22%	—	-21.30%
38	CSCO	Cisco Systems INC	Stock-Tech	0.21%	—	-4.56%
39	PGX	Invesco Preferred ETF	ETF-Other	0.20%	—	-3.39%
40	BRK-A	Berkshire Hathaway Inc-cl A	Stock-Other	0.19%	—	—
41	PYPL	Paypal Holdings INC	Stock-Financials	0.18%	—	+13.75%
42	ABFL	Abacus Fcf Leaders ETF	ETF-Other	0.18%	—	-96.84%
43	GOOG	Alphabet Inc-cl C	Stock-Comm Services	0.18%	—	+15.92%
44	PCEF	Invesco Cef Income Composite	ETF-Other	0.17%	—	-1.16%
45	META	Meta Platforms Inc-class A	Stock-Comm Services	0.17%	—	+32.32%
46	DLR	Digital Realty Trust INC	Stock-Real Estate	0.16%	—	—
47	BABA	Alibaba Group Holding-sp Adr	Stock-Consumer Disc	0.15%	—	+17.15%
48	GOOGL	Alphabet Inc-cl A	Stock-Comm Services	0.15%	—	+10.00%
49	CRM	Salesforce INC	Stock-Tech	0.15%	-0.06%	EXIT
50	PEY	Invesco High Yield Equity Di	ETF-High Yield	0.14%	—	-1.23%

1–50 of 54

Holding changes this quarter

Position changes disclosed by Madrona Financial Services, LLC for the quarter ending Q4 2020, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	MTUM	Ishares Msci USA Momentum Fa	+4.6%	+150.28%	Add
2	AOK	Ishares Core 30/70 Conservat	+3.1%	+1253.57%	Add
3	SBUX	Starbucks CORP	+0.3%	+47.65%	Add
4	MSFT	Microsoft CORP	+0.2%	+14.27%	Add
5	ACWI	Ishares Msci Acwi ETF	+0.2%	-0.17%	Trim
6	XBI	Ss Spdr S&p Biotech ETF	+0.2%	+2.71%	Add
7	AAPL	Apple INC	+0.2%	+18.12%	Add
8	FTEC	Fidelity Msci Info Tech Indx	+0.1%	+3.34%	Add
9	SOXX	Ishares Semiconductor ETF	+0.1%	-1.24%	Trim
10	TSLA	Tesla INC	+0.1%	+4.28%	Add
11	AOA	Ishares Core 80/20 Aggressiv	+0.1%	+10.72%	Add
12	BA	Boeing Co/the	+0.1%	+5.11%	Add
13	IBB	Ishares Biotechnology ETF	+0.1%	+3.95%	Add
14	COST	Costco Wholesale CORP	+0.1%	+10.82%	Add
15	SPY	Ss Spdr S&p 500 ETF Trust-us	0%	+1.84%	Add
16	GOOG	Alphabet Inc-cl C	0%	+15.92%	Add
17	META	Meta Platforms Inc-class A	0%	+32.32%	Add
18	PYPL	Paypal Holdings INC	0%	+13.75%	Add
19	QQQ	Invesco Qqq Trust Series 1	0%	-0.03%	Trim
20	GOOGL	Alphabet Inc-cl A	0%	+10.00%	Add
21	PEY	Invesco High Yield Equity Di	0%	-1.23%	Trim
22	NEAR	Ishares Sh Dba ETF Usd INC	—	+11.10%	Add
23	FISV	Fiserv INC	—	—	Unchanged
24	VTI	Vanguard Total Stock Mkt ETF	0%	-3.24%	Trim
25	AMZN	Amazon.com INC	0%	+3.73%	Add
26	AOM	Ishares Core 40/60 Moderate	0%	+2.98%	Add
27	HD	Home Depot INC	-0.1%	-2.53%	Trim
28	VRP	Invesco Variable Rate Prefer	-0.1%	+3.60%	Add
29	PCAR	Paccar INC	-0.1%	-21.30%	Trim
30	PGHY	Invesco Global Ex US High Yi	-0.1%	+4.46%	Add
31	AOR	Ishares Core 60/40 Balanced	-0.1%	-0.72%	Trim
32	GLD	Spdr Gold Shares	-0.1%	+4.51%	Add
33	NEM	Newmont CORP	-0.1%	+0.50%	Add
34	ISTB	Ishares Core 1-5 Year Usd Bo	-0.2%	+2.61%	Add
35	FTCS	First Trust Capital Strength	-0.3%	+1.55%	Add
36	BRK-B	Berkshire Hathaway Inc-cl B	-0.3%	-20.46%	Trim
37	FLTR	Vaneck Ig Floating Rate ETF	-0.4%	+3.14%	Add
38	ABFL	Abacus Fcf Leaders ETF	-5.5%	-96.84%	Trim
39	VOO	Vanguard S&p 500 ETF	-6.2%	-95.99%	Trim
40	VXF	Vanguard Extended Market ETF	—	NEW	New buy
41	BNDX	Vanguard Total Intl Bond ETF	—	EXIT	Sold out
42	VOX	Vanguard Communication Servi	—	NEW	New buy
43	XLP	Ss Consumer Staples Sel Sect	—	EXIT	Sold out
44	PSI	Invesco Semiconductors ETF	—	NEW	New buy
45	XLV	Ss Health Care Select Sector	—	EXIT	Sold out
46	VTWG	Vanguard Russell 2000 Growth	—	NEW	New buy
47	CRM	Salesforce INC	—	NEW	New buy
48	DTH	Wisdomtree International Hig	—	NEW	New buy
49	HON	Honeywell International INC	—	NEW	New buy
50	VIG	Vanguard Dividend Apprec ETF	—	NEW	New buy