Madrona Financial Services, LLC — Q4 2019 13F Holdings

Name: Madrona Financial Services, LLC — 13F Holdings, Q4 2019
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001578370

Total reported value

$456.9M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	FTCS	First Trust Capital Strength	ETF-Other	6.84%	—	-0.43%
2	VEU	Vanguard Ftse All-world Ex-u	ETF-Other	6.75%	—	+0.30%
3	VOO	Vanguard S&p 500 ETF	ETF-Large Cap & Growth	6.68%	—	+0.04%
4	PWB	Invesco Large Cap Growth ETF	ETF-Large Cap & Growth	6.31%	—	—
5	ABFL	Abacus Fcf Leaders ETF	ETF-Other	5.74%	—	-3.85%
6	FLTR	Vaneck Ig Floating Rate ETF	ETF-Other	5.31%	—	—
7	QQQ	Invesco Qqq Trust Series 1	ETF-Tech	4.46%	-1.33%	-0.15%
8	XMLV	Invesco S&p Midcap Low Volat	ETF-Other	4.25%	—	+0.52%
9	VB	Vanguard Small-cap ETF	ETF-Other	3.75%	—	-0.10%
10	BNDX	Vanguard Total Intl Bond ETF	ETF-Other	3.48%	—	-0.55%
11	VRP	Invesco Variable Rate Prefer	ETF-Other	3.15%	—	+1.89%
12	SPHD	Invesco S&p 500 High Dividen	ETF-Large Cap & Growth	2.98%	—	-0.57%
13	MTUM	Ishares Msci USA Momentum Fa	ETF-Other	2.86%	—	+0.79%
14	AOR	Ishares Core 60/40 Balanced	ETF-Other	2.66%	—	-2.45%
15	FXO	First Trust Financial Alphad	ETF-Other	2.50%	—	+0.80%
16	ISTB	Ishares Core 1-5 Year Usd Bo	ETF-Other	2.37%	—	+2.26%
17	IDLV	Invesco S&p International De	ETF-Other	2.28%	—	+0.62%
18	MSFT	Microsoft CORP	Stock-Tech	2.21%	-2.12%	+1.69%
19	PGHY	Invesco Global Ex US High Yi	ETF-Other	2.14%	—	+2.68%
20	SPEM	State Street Sp Ptf Em ETF	ETF-Other	1.95%	—	+0.91%
21	EFAV	Ishares Msci Eafe Min Vol Fa	ETF-Other	1.63%	—	+0.77%
22	SOXX	Ishares Semiconductor ETF	ETF-Other	1.47%	—	-1.83%
23	XLE	Ss Energy Select Sector	ETF-Other	1.46%	+2.36%	NEW
24	AOA	Ishares Core 80/20 Aggressiv	ETF-Other	1.45%	—	-2.70%
25	XLV	Ss Health Care Select Sector	ETF-Other	1.44%	—	+0.10%
26	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	1.39%	—	+0.62%
27	AOM	Ishares Core 40/60 Moderate	ETF-Other	1.13%	—	-2.97%
28	COST	Costco Wholesale CORP	Stock-Consumer Staples	1.09%	+0.16%	-79.54%
29	AAPL	Apple INC	Stock-Tech	1.08%	-0.05%	+1.54%
30	SCZ	Ishares Msci Eafe Small-cap	ETF-Other	0.96%	—	+0.77%
31	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	0.73%	-0.14%	-10.64%
32	SBUX	Starbucks CORP	Stock-Consumer Disc	0.60%	—	+9.91%
33	PGX	Invesco Preferred ETF	ETF-Other	0.43%	—	+0.09%
34	PCEF	Invesco Cef Income Composite	ETF-Other	0.37%	—	+0.16%
35	PCAR	Paccar INC	Stock-Industrials	0.33%	—	+0.38%
36	FISV	Fiserv INC	Stock-Other	0.32%	—	—
37	BA	Boeing Co/the	Stock-Industrials	0.31%	—	+8.55%
38	OKE	Oneok INC	Stock-Energy	0.30%	—	—
39	NEAR	Ishares Sh Dba ETF Usd INC	ETF-Other	0.29%	—	-9.61%
40	CSCO	Cisco Systems INC	Stock-Tech	0.29%	—	—
41	UNP	Union Pacific CORP	Stock-Industrials	0.29%	—	—
42	AOK	Ishares Core 30/70 Conservat	ETF-Other	0.29%	—	+0.26%
43	DTH	Wisdomtree International Hig	ETF-Other	0.28%	—	-2.58%
44	PEY	Invesco High Yield Equity Di	ETF-High Yield	0.28%	—	+0.10%
45	JNJ	Johnson & Johnson	Stock-Healthcare	0.27%	—	—
46	TDIV	Ft Nasdaq Tech Dvd Index Fd	ETF-Tech	0.27%	-0.10%	+0.17%
47	AMZN	Amazon.com INC	Stock-Consumer Disc	0.27%	-0.04%	+1.01%
48	TSLA	Tesla INC	Stock-Consumer Disc	0.25%	-0.07%	-1.80%
49	BRK-A	Berkshire Hathaway Inc-cl A	Stock-Other	0.25%	—	—
50	HD	Home Depot INC	Stock-Consumer Disc	0.24%	—	+0.13%

1–50 of 59

Holding changes this quarter

Position changes disclosed by Madrona Financial Services, LLC for the quarter ending Q4 2019, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	VOO	Vanguard S&p 500 ETF	+0.5%	+0.04%	Add
2	QQQ	Invesco Qqq Trust Series 1	+0.5%	-0.15%	Trim
3	VEU	Vanguard Ftse All-world Ex-u	+0.4%	+0.30%	Add
4	FTCS	First Trust Capital Strength	+0.3%	-0.43%	Trim
5	MSFT	Microsoft CORP	+0.3%	+1.69%	Add
6	AAPL	Apple INC	+0.3%	+1.54%	Add
7	VB	Vanguard Small-cap ETF	+0.2%	-0.10%	Trim
8	SOXX	Ishares Semiconductor ETF	+0.2%	-1.83%	Trim
9	SPEM	State Street Sp Ptf Em ETF	+0.2%	+0.91%	Add
10	XLV	Ss Health Care Select Sector	+0.2%	+0.10%	Add
11	MTUM	Ishares Msci USA Momentum Fa	+0.1%	+0.79%	Add
12	FXO	First Trust Financial Alphad	+0.1%	+0.80%	Add
13	BRK-B	Berkshire Hathaway Inc-cl B	+0.1%	+0.62%	Add
14	TSLA	Tesla INC	+0.1%	-1.80%	Trim
15	XMLV	Invesco S&p Midcap Low Volat	+0.1%	+0.52%	Add
16	VRP	Invesco Variable Rate Prefer	+0.1%	+1.89%	Add
17	SCZ	Ishares Msci Eafe Small-cap	+0.1%	+0.77%	Add
18	SPHD	Invesco S&p 500 High Dividen	+0.1%	-0.57%	Trim
19	SBUX	Starbucks CORP	+0.1%	+9.91%	Add
20	ABFL	Abacus Fcf Leaders ETF	0%	-3.85%	Trim
21	PCAR	Paccar INC	0%	+0.38%	Add
22	FISV	Fiserv INC	0%	—	Unchanged
23	JNJ	Johnson & Johnson	0%	—	Unchanged
24	UNP	Union Pacific CORP	0%	—	Unchanged
25	ISTB	Ishares Core 1-5 Year Usd Bo	0%	+2.26%	Add
26	PGHY	Invesco Global Ex US High Yi	0%	+2.68%	Add
27	EFAV	Ishares Msci Eafe Min Vol Fa	0%	+0.77%	Add
28	AOA	Ishares Core 80/20 Aggressiv	0%	-2.70%	Trim
29	LMT	Lockheed Martin CORP	0%	+18.52%	Add
30	BRK-A	Berkshire Hathaway Inc-cl A	0%	—	Unchanged
31	TDIV	Ft Nasdaq Tech Dvd Index Fd	0%	+0.17%	Add
32	AMZN	Amazon.com INC	0%	+1.01%	Add
33	AOR	Ishares Core 60/40 Balanced	0%	-2.45%	Trim
34	XLE	Ss Energy Select Sector	0%	-0.05%	Trim
35	USB	US Bancorp	0%	+0.04%	Add
36	✓	Advisorshares Tr	0%	-12.38%	Trim
37	HD	Home Depot INC	0%	+0.13%	Add
38	DLR	Digital Realty Trust INC	0%	—	Unchanged
39	VTI	Vanguard Total Stock Mkt ETF	0%	-10.64%	Trim
40	BA	Boeing Co/the	0%	+8.55%	Add
41	NEAR	Ishares Sh Dba ETF Usd INC	0%	-9.61%	Trim
42	BNDX	Vanguard Total Intl Bond ETF	-0.2%	-0.55%	Trim
43	COST	Costco Wholesale CORP	-4.2%	-79.54%	Trim
44	PWB	Invesco Large Cap Growth ETF	—	NEW	New buy
45	✓	Invesco Exchange Traded Fd T	—	EXIT	Sold out
46	FLTR	Vaneck Ig Floating Rate ETF	—	NEW	New buy
47	✓	Vaneck ETF Trust Vaneck Ig Flo	—	EXIT	Sold out
48	GOOG	Alphabet Inc-cl C	—	NEW	New buy
49	BAC	Bank Of America CORP	—	EXIT	Sold out
50	BMY	Bristol-myers Squibb Co	—	NEW	New buy