Madrona Financial Services, LLC — Q3 2019 13F Holdings

Name: Madrona Financial Services, LLC — 13F Holdings, Q3 2019
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001578370

Total reported value

$456.9M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	FTCS	First Trust Capital Strength	ETF-Other	6.54%	—	+0.02%
2	VEU	Vanguard Ftse All-world Ex-u	ETF-Other	6.32%	—	-0.24%
3	VOO	Vanguard S&p 500 ETF	ETF-Large Cap & Growth	6.23%	—	-0.28%
4	✓	Invesco Exchange Traded Fd T	Stock-Other	5.97%	—	—
5	ABFL	Abacus Fcf Leaders ETF	ETF-Other	5.70%	—	-0.13%
6	COST	Costco Wholesale CORP	Stock-Consumer Staples	5.30%	+0.16%	—
7	✓	Vaneck ETF Trust Vaneck Ig Flo	ETF-Other	5.28%	—	—
8	XMLV	Invesco S&p Midcap Low Volat	ETF-Other	4.18%	—	—
9	QQQ	Invesco Qqq Trust Series 1	ETF-Tech	4.01%	-1.33%	+0.77%
10	BNDX	Vanguard Total Intl Bond ETF	ETF-Other	3.68%	—	+0.41%
11	VB	Vanguard Small-cap ETF	ETF-Other	3.52%	—	-0.24%
12	VRP	Invesco Variable Rate Prefer	ETF-Other	3.08%	—	+0.44%
13	SPHD	Invesco S&p 500 High Dividen	ETF-Large Cap & Growth	2.93%	—	+0.85%
14	MTUM	Ishares Msci USA Momentum Fa	ETF-Other	2.72%	—	+0.47%
15	AOR	Ishares Core 60/40 Balanced	ETF-Other	2.65%	—	+0.09%
16	FXO	First Trust Financial Alphad	ETF-Other	2.38%	—	+1.25%
17	ISTB	Ishares Core 1-5 Year Usd Bo	ETF-Other	2.35%	—	+1.31%
18	IDLV	Invesco S&p International De	ETF-Other	2.29%	—	—
19	PGHY	Invesco Global Ex US High Yi	ETF-Other	2.12%	—	—
20	MSFT	Microsoft CORP	Stock-Tech	1.94%	-2.12%	+4.21%
21	SPEM	State Street Sp Ptf Em ETF	ETF-Other	1.78%	—	+0.49%
22	EFAV	Ishares Msci Eafe Min Vol Fa	ETF-Other	1.61%	—	+0.57%
23	XLE	Ss Energy Select Sector	ETF-Other	1.45%	+2.36%	NEW
24	AOA	Ishares Core 80/20 Aggressiv	ETF-Other	1.43%	—	-2.37%
25	XLV	Ss Health Care Select Sector	ETF-Other	1.29%	—	-0.07%
26	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	1.28%	—	—
27	SOXX	Ishares Semiconductor ETF	ETF-Other	1.27%	—	+1.06%
28	AOM	Ishares Core 40/60 Moderate	ETF-Other	1.15%	—	-3.12%
29	SCZ	Ishares Msci Eafe Small-cap	ETF-Other	0.89%	—	+1.20%
30	AAPL	Apple INC	Stock-Tech	0.82%	-0.05%	-5.26%
31	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	0.76%	-0.14%	-3.66%
32	SBUX	Starbucks CORP	Stock-Consumer Disc	0.55%	—	+0.07%
33	PGX	Invesco Preferred ETF	ETF-Other	0.43%	—	—
34	PCEF	Invesco Cef Income Composite	ETF-Other	0.36%	—	—
35	BA	Boeing Co/the	Stock-Industrials	0.34%	—	+0.17%
36	NEAR	Ishares Sh Dba ETF Usd INC	ETF-Other	0.33%	—	+24.48%
37	CSCO	Cisco Systems INC	Stock-Tech	0.30%	—	—
38	OKE	Oneok INC	Stock-Energy	0.30%	—	—
39	PCAR	Paccar INC	Stock-Industrials	0.30%	—	+0.47%
40	FISV	Fiserv INC	Stock-Other	0.29%	—	—
41	AOK	Ishares Core 30/70 Conservat	ETF-Other	0.29%	—	+3.47%
42	PEY	Invesco High Yield Equity Di	ETF-High Yield	0.27%	—	—
43	DTH	Wisdomtree International Hig	ETF-Other	0.27%	—	+0.22%
44	UNP	Union Pacific CORP	Stock-Industrials	0.26%	—	—
45	HD	Home Depot INC	Stock-Consumer Disc	0.26%	—	+0.13%
46	AMZN	Amazon.com INC	Stock-Consumer Disc	0.25%	-0.04%	—
47	TDIV	Ft Nasdaq Tech Dvd Index Fd	ETF-Tech	0.25%	-0.10%	-1.72%
48	JNJ	Johnson & Johnson	Stock-Healthcare	0.24%	—	—
49	BRK-A	Berkshire Hathaway Inc-cl A	Stock-Other	0.23%	—	—
50	✓	Advisorshares Tr	Stock-Other	0.21%	—	-0.85%

1–50 of 58

Holding changes this quarter

Position changes disclosed by Madrona Financial Services, LLC for the quarter ending Q3 2019, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	NEAR	Ishares Sh Dba ETF Usd INC	—	+24.48%	Add
2	HD	Home Depot INC	0%	+0.13%	Add
3	DLR	Digital Realty Trust INC	0%	—	Unchanged
4	FISV	Fiserv INC	0%	—	Unchanged
5	USB	US Bancorp	0%	+0.04%	Add
6	DVY	Ishares Select Dividend ETF	0%	—	Unchanged
7	OKE	Oneok INC	-0.1%	—	Unchanged
8	AOK	Ishares Core 30/70 Conservat	-0.1%	+3.47%	Add
9	BA	Boeing Co/the	-0.1%	+0.17%	Add
10	DTH	Wisdomtree International Hig	-0.1%	+0.22%	Add
11	PCAR	Paccar INC	-0.1%	+0.47%	Add
12	JNJ	Johnson & Johnson	-0.1%	—	Unchanged
13	UNP	Union Pacific CORP	-0.1%	—	Unchanged
14	AMZN	Amazon.com INC	-0.1%	—	Unchanged
15	PGX	Invesco Preferred ETF	-0.1%	—	Unchanged
16	SBUX	Starbucks CORP	-0.1%	+0.07%	Add
17	CSCO	Cisco Systems INC	-0.1%	—	Unchanged
18	AAPL	Apple INC	-0.2%	-5.26%	Trim
19	SOXX	Ishares Semiconductor ETF	-0.2%	+1.06%	Add
20	SCZ	Ishares Msci Eafe Small-cap	-0.2%	+1.20%	Add
21	VTI	Vanguard Total Stock Mkt ETF	-0.2%	-3.66%	Trim
22	MSFT	Microsoft CORP	-0.3%	+4.21%	Add
23	AOM	Ishares Core 40/60 Moderate	-0.3%	-3.12%	Trim
24	XLV	Ss Health Care Select Sector	-0.4%	-0.07%	Trim
25	BRK-B	Berkshire Hathaway Inc-cl B	-0.4%	—	Unchanged
26	EFAV	Ishares Msci Eafe Min Vol Fa	-0.4%	+0.57%	Add
27	AOA	Ishares Core 80/20 Aggressiv	-0.4%	-2.37%	Trim
28	XLE	Ss Energy Select Sector	-0.5%	+0.97%	Add
29	SPEM	State Street Sp Ptf Em ETF	-0.6%	+0.49%	Add
30	FXO	First Trust Financial Alphad	-0.6%	+1.25%	Add
31	ISTB	Ishares Core 1-5 Year Usd Bo	-0.6%	+1.31%	Add
32	MTUM	Ishares Msci USA Momentum Fa	-0.7%	+0.47%	Add
33	SPHD	Invesco S&p 500 High Dividen	-0.7%	+0.85%	Add
34	VRP	Invesco Variable Rate Prefer	-0.7%	+0.44%	Add
35	BNDX	Vanguard Total Intl Bond ETF	-0.8%	+0.41%	Add
36	COST	Costco Wholesale CORP	-0.8%	—	Unchanged
37	QQQ	Invesco Qqq Trust Series 1	-1%	+0.77%	Add
38	VB	Vanguard Small-cap ETF	-1%	-0.24%	Trim
39	ABFL	Abacus Fcf Leaders ETF	-1.5%	-0.13%	Trim
40	VOO	Vanguard S&p 500 ETF	-1.6%	-0.28%	Trim
41	FTCS	First Trust Capital Strength	-1.7%	+0.02%	Add
42	VEU	Vanguard Ftse All-world Ex-u	-1.9%	-0.24%	Trim
43	✓	Invesco Exchange Traded Fd T	—	NEW	New buy
44	✓	Vaneck ETF Trust Vaneck Ig Flo	—	NEW	New buy
45	XMLV	Invesco S&p Midcap Low Volat	—	NEW	New buy
46	IDLV	Invesco S&p International De	—	NEW	New buy
47	PGHY	Invesco Global Ex US High Yi	—	NEW	New buy
48	GLD	Spdr Gold Shares	—	NEW	New buy
49	PFE	Pfizer INC	—	EXIT	Sold out
50	TSLA	Tesla INC	—	NEW	New buy