Lucia Wealth Services, LLC — Q4 2019 13F Holdings

Name: Lucia Wealth Services, LLC — 13F Holdings, Q4 2019
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001730471

Total reported value

$426.2M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	JNJ	Johnson & Johnson	Stock-Healthcare	7.34%	-0.09%	+24.23%
2	AAPL	Apple INC	Stock-Tech	6.48%	+0.75%	-7.75%
3	MSFT	Microsoft CORP	Stock-Tech	5.27%	-0.23%	-2.30%
4	HSY	Hershey Co/the	Stock-Consumer Staples	4.89%	+0.11%	+2.24%
5	BR	Broadridge Financial Solutio	Stock-Tech	4.25%	-0.22%	+3.57%
6	ADP	Automatic Data Processing	Stock-Tech	4.17%	—	+8.57%
7	KMB	Kimberly-clark CORP	Stock-Consumer Staples	4.00%	-0.13%	+3.16%
8	GOOG	Alphabet Inc-cl C	Stock-Comm Services	3.48%	-0.16%	+2.58%
9	HUSV	Ft Horizon Mngd Vol Dom ETF	ETF-Other	3.39%	-0.35%	+8.90%
10	CLX	Clorox Company	Stock-Consumer Staples	2.54%	—	+34.12%
11	VRIG	Invesco Variable Rate Invest	ETF-Other	2.47%	—	+6.47%
12	SMLF	Ishares US Smallcap Equity F	ETF-Other	2.44%	—	-18.20%
13	MDLZ	Mondelez International Inc-a	Stock-Consumer Staples	2.33%	—	+3.03%
14	LRGF	Ishares US Equity Factor ETF	ETF-Other	2.13%	—	-18.27%
15	HABTEUR	Habit Restaurants Inc/the-a	Stock-Other	2.05%	—	+16.99%
16	MKC	Mccormick & Co-non Vtg Shrs	Stock-Consumer Staples	1.97%	-0.01%	+1.29%
17	VMBS	Vanguard Mortgage-backed Sec	ETF-Other	1.56%	—	-3.35%
18	VGIT	Vanguard Intermediate-term T	ETF-Other	1.50%	—	-2.86%
19	PHYS	Sprott Physical Gold Trust	Stock-Other	1.49%	+0.33%	-21.06%
20	EMGF	Ishares Emerging Markets Equ	ETF-Emerging Markets	1.42%	—	-18.08%
21	SPTI	Ss Spdr P Int Term Tsy ETF	ETF-Other	1.33%	—	+10.45%
22	SPTS	Ss Spdr P St Term Tsy ETF	ETF-Other	1.32%	—	-6.74%
23	IAUUSD	Ishares Gold Trust	ETF-Commodities	1.30%	—	-11.40%
24	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	1.12%	+0.26%	+14.49%
25	DIVYEUR	Reality Shares Divs ETF	ETF-Other	1.03%	—	-10.90%
26	✓	Reality Shs ETF Tr	ETF-Other	0.96%	—	-11.46%
27	MRK	Merck & Co. INC.	Stock-Healthcare	0.77%	+0.14%	+1.93%
28	AXP	American Express Co	Stock-Financials	0.68%	—	-1.85%
29	CCI	Crown Castle INC	Stock-Real Estate	0.65%	+0.10%	-2.94%
30	VIG	Vanguard Dividend Apprec ETF	ETF-Other	0.64%	—	+24.57%
31	MLPAUSD	Global X Mlp ETF	ETF-Other	0.64%	—	-9.32%
32	CMCSA	Comcast Corp-class A	Stock-Comm Services	0.63%	—	+160.91%
33	DAL	Delta Air Lines INC	Stock-Industrials	0.59%	—	+37.19%
34	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	0.56%	+0.10%	-0.43%
35	ADBE	Adobe INC	Stock-Tech	0.55%	+0.16%	+14.99%
36	BABA	Alibaba Group Holding-sp Adr	Stock-Consumer Disc	0.54%	+0.21%	+1.89%
37	SCHP	Schwab U.s. Tips ETF	ETF-Other	0.53%	—	-6.91%
38	BRK-A	Berkshire Hathaway Inc-cl A	Stock-Other	0.52%	+0.03%	—
39	SUB	Ishares Short-term National	ETF-Other	0.52%	—	-6.72%
40	HD	Home Depot INC	Stock-Consumer Disc	0.51%	—	-6.00%
41	CRM	Salesforce INC	Stock-Tech	0.50%	+0.24%	+14.64%
42	XLNXEUR	Xilinx INC	Stock-Other	0.49%	—	+45.41%
43	✓	Cyberark Software LTD	Stock-Other	0.49%	+0.13%	+0.50%
44	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	0.48%	+0.06%	+6.37%
45	TAP	Molson Coors Beverage Co - B	Stock-Consumer Staples	0.44%	—	-74.44%
46	PFXF	Vaneck Pref Sec X-financials	ETF-Other	0.44%	—	-7.69%
47	MA	Mastercard INC - A	Stock-Financials	0.44%	—	-6.53%
48	ULTA	Ulta Beauty INC	Stock-Consumer Disc	0.44%	—	+50.51%
49	NBIS	Nebius Group NV	Stock-Other	0.43%	+0.09%	+14.49%
50	SDY	Ss Spdr S&p Dividend ETF	ETF-Other	0.42%	—	+7.20%

1–50 of 185

Holding changes this quarter

Position changes disclosed by Lucia Wealth Services, LLC for the quarter ending Q4 2019, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	JNJ	Johnson & Johnson	+1.7%	+24.23%	Add
2	AAPL	Apple INC	+0.7%	-7.75%	Trim
3	CLX	Clorox Company	+0.5%	+34.12%	Add
4	HABTEUR	Habit Restaurants Inc/the-a	+0.5%	+16.99%	Add
5	CMCSA	Comcast Corp-class A	+0.4%	+160.91%	Add
6	ADP	Automatic Data Processing	+0.2%	+8.57%	Add
7	TTWO	Take-two Interactive Softwre	+0.2%	+91.84%	Add
8	VTI	Vanguard Total Stock Mkt ETF	+0.1%	+14.49%	Add
9	DAL	Delta Air Lines INC	+0.1%	+37.19%	Add
10	XLNXEUR	Xilinx INC	+0.1%	+45.41%	Add
11	ULTA	Ulta Beauty INC	+0.1%	+50.51%	Add
12	UPS	United Parcel Service-cl B	+0.1%	+93.26%	Add
13	GOOG	Alphabet Inc-cl C	+0.1%	+2.58%	Add
14	MSFT	Microsoft CORP	+0.1%	-2.30%	Trim
15	ADBE	Adobe INC	+0.1%	+14.99%	Add
16	VIG	Vanguard Dividend Apprec ETF	+0.1%	+24.57%	Add
17	SPMB	Ss Spdr P Mort Back Bond ETF	+0.1%	+107.72%	Add
18	VUG	Vanguard Growth ETF	+0.1%	+400.40%	Add
19	NBIS	Nebius Group NV	+0.1%	+14.49%	Add
20	FLRN	Ss Spdr Bb Ig Float Rt ETF	+0.1%	+115.20%	Add
21	BABA	Alibaba Group Holding-sp Adr	+0.1%	+1.89%	Add
22	CRM	Salesforce INC	+0.1%	+14.64%	Add
23	CERNCHF	Cerner CORP	+0.1%	+17.98%	Add
24	HUSV	Ft Horizon Mngd Vol Dom ETF	+0.1%	+8.90%	Add
25	MKC	Mccormick & Co-non Vtg Shrs	0%	+1.29%	Add
26	SPTI	Ss Spdr P Int Term Tsy ETF	0%	+10.45%	Add
27	VRIG	Invesco Variable Rate Invest	0%	+6.47%	Add
28	MLPAUSD	Global X Mlp ETF	-0.2%	-9.32%	Trim
29	DIVYEUR	Reality Shares Divs ETF	-0.2%	-10.90%	Trim
30	SPTS	Ss Spdr P St Term Tsy ETF	-0.2%	-6.74%	Trim
31	BR	Broadridge Financial Solutio	-0.2%	+3.57%	Add
32	IAUUSD	Ishares Gold Trust	-0.3%	-11.40%	Trim
33	EMGF	Ishares Emerging Markets Equ	-0.3%	-18.08%	Trim
34	COST	Costco Wholesale CORP	-0.3%	-92.77%	Trim
35	BA	Boeing Co/the	-0.5%	-64.11%	Trim
36	TRV	Travelers Cos Inc/the	-0.5%	-67.26%	Trim
37	PHYS	Sprott Physical Gold Trust	-0.5%	-21.06%	Trim
38	LRGF	Ishares US Equity Factor ETF	-0.5%	-18.27%	Trim
39	SMLF	Ishares US Smallcap Equity F	-0.6%	-18.20%	Trim
40	HSY	Hershey Co/the	-0.6%	+2.24%	Add
41	TAP	Molson Coors Beverage Co - B	-1.6%	-74.44%	Trim
42	INCY	Incyte CORP	—	NEW	New buy
43	ANETEUR	Arista Networks INC	—	EXIT	Sold out
44	SYG1EUR	Spdr Mfs Systematic Gr Equit	—	NEW	New buy
45	SPDW	Ste Str Spdr Pt Dw EU ETF	—	NEW	New buy
46	VEA	Vanguard Ftse Developed ETF	—	NEW	New buy
47	FTC	First Trust Large Cap Growth	—	NEW	New buy
48	LMBS	First Trust Low Duration Opp	—	NEW	New buy
49	FYC	First Trust Small Cap Growth	—	NEW	New buy
50	FEP	First Trust Europe	—	NEW	New buy