Lucia Wealth Services, LLC — Q3 2019 13F Holdings

Name: Lucia Wealth Services, LLC — 13F Holdings, Q3 2019
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001730471

Total reported value

$426.2M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	AAPL	Apple INC	Stock-Tech	5.81%	+0.75%	+4.66%
2	JNJ	Johnson & Johnson	Stock-Healthcare	5.68%	-0.09%	+2.12%
3	HSY	Hershey Co/the	Stock-Consumer Staples	5.47%	+0.11%	+0.86%
4	MSFT	Microsoft CORP	Stock-Tech	5.16%	-0.23%	-0.83%
5	BR	Broadridge Financial Solutio	Stock-Tech	4.48%	-0.22%	+1.01%
6	KMB	Kimberly-clark CORP	Stock-Consumer Staples	4.34%	-0.13%	+2.95%
7	ADP	Automatic Data Processing	Stock-Tech	3.95%	—	+8.98%
8	GOOG	Alphabet Inc-cl C	Stock-Comm Services	3.36%	-0.16%	+6.83%
9	HUSV	Ft Horizon Mngd Vol Dom ETF	ETF-Other	3.34%	-0.35%	+0.21%
10	SMLF	Ishares US Smallcap Equity F	ETF-Other	3.01%	—	-9.26%
11	LRGF	Ishares US Equity Factor ETF	ETF-Other	2.62%	—	-9.42%
12	VRIG	Invesco Variable Rate Invest	ETF-Other	2.51%	—	+1.59%
13	MDLZ	Mondelez International Inc-a	Stock-Consumer Staples	2.46%	—	+4.41%
14	CLX	Clorox Company	Stock-Consumer Staples	2.03%	—	+2.61%
15	TAP	Molson Coors Beverage Co - B	Stock-Consumer Staples	2.00%	—	-4.66%
16	PHYS	Sprott Physical Gold Trust	Stock-Other	1.98%	+0.33%	—
17	MKC	Mccormick & Co-non Vtg Shrs	Stock-Consumer Staples	1.95%	-0.01%	+3.05%
18	VMBS	Vanguard Mortgage-backed Sec	ETF-Other	1.76%	—	-3.07%
19	VGIT	Vanguard Intermediate-term T	ETF-Other	1.70%	—	-3.27%
20	EMGF	Ishares Emerging Markets Equ	ETF-Emerging Markets	1.68%	—	-8.85%
21	HABTEUR	Habit Restaurants Inc/the-a	Stock-Other	1.60%	—	+4.07%
22	IAUUSD	Ishares Gold Trust	ETF-Commodities	1.55%	—	-8.89%
23	SPTS	Ss Spdr P St Term Tsy ETF	ETF-Other	1.53%	—	-3.61%
24	SPTI	Ss Spdr P Int Term Tsy ETF	ETF-Other	1.32%	—	+102.31%
25	DIVYEUR	Reality Shares Divs ETF	ETF-Other	1.23%	—	-7.01%
26	✓	Reality Shs ETF Tr	ETF-Other	1.08%	—	-5.51%
27	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	0.98%	+0.26%	+4.74%
28	MLPAUSD	Global X Mlp ETF	ETF-Other	0.81%	—	-4.84%
29	MRK	Merck & Co. INC.	Stock-Healthcare	0.76%	+0.14%	-1.77%
30	CCI	Crown Castle INC	Stock-Real Estate	0.71%	+0.10%	+7.38%
31	AXP	American Express Co	Stock-Financials	0.71%	—	+60.05%
32	TRV	Travelers Cos Inc/the	Stock-Financials	0.68%	—	-6.85%
33	BA	Boeing Co/the	Stock-Industrials	0.66%	—	+2.24%
34	HD	Home Depot INC	Stock-Consumer Disc	0.62%	—	-13.35%
35	SCHP	Schwab U.s. Tips ETF	ETF-Other	0.61%	—	-10.34%
36	SUB	Ishares Short-term National	ETF-Other	0.60%	—	-5.90%
37	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	0.56%	+0.10%	+726.49%
38	VIG	Vanguard Dividend Apprec ETF	ETF-Other	0.53%	—	+13.96%
39	PFXF	Vaneck Pref Sec X-financials	ETF-Other	0.52%	—	-6.86%
40	BRK-A	Berkshire Hathaway Inc-cl A	Stock-Other	0.52%	+0.03%	—
41	MA	Mastercard INC - A	Stock-Financials	0.46%	—	-6.51%
42	DAL	Delta Air Lines INC	Stock-Industrials	0.46%	—	—
43	BABA	Alibaba Group Holding-sp Adr	Stock-Consumer Disc	0.45%	+0.21%	+10.23%
44	✓	Cyberark Software LTD	Stock-Other	0.45%	+0.13%	+31.39%
45	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	0.45%	+0.06%	+4.41%
46	AKAM	Akamai Technologies INC	Stock-Tech	0.45%	+0.11%	-12.15%
47	PWR	Quanta Services INC	Stock-Industrials	0.45%	—	-8.50%
48	CRM	Salesforce INC	Stock-Tech	0.44%	+0.24%	+749.71%
49	ADBE	Adobe INC	Stock-Tech	0.44%	+0.16%	-3.91%
50	SDY	Ss Spdr S&p Dividend ETF	ETF-Other	0.41%	—	+13.44%

1–50 of 165

Holding changes this quarter

Position changes disclosed by Lucia Wealth Services, LLC for the quarter ending Q3 2019, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	AAPL	Apple INC	+0.7%	+4.66%	Add
2	HSY	Hershey Co/the	+0.6%	+0.86%	Add
3	BRK-B	Berkshire Hathaway Inc-cl B	+0.5%	+726.49%	Add
4	GOOG	Alphabet Inc-cl C	+0.5%	+6.83%	Add
5	CRM	Salesforce INC	+0.4%	+749.71%	Add
6	XLNXEUR	Xilinx INC	+0.3%	+464.20%	Add
7	KMB	Kimberly-clark CORP	+0.3%	+2.95%	Add
8	LMT	Lockheed Martin CORP	+0.2%	+951.83%	Add
9	AXP	American Express Co	+0.2%	+60.05%	Add
10	ULTA	Ulta Beauty INC	+0.2%	+437.55%	Add
11	ADP	Automatic Data Processing	+0.1%	+8.98%	Add
12	TXN	Texas Instruments INC	+0.1%	+56.78%	Add
13	MDLZ	Mondelez International Inc-a	+0.1%	+4.41%	Add
14	CCI	Crown Castle INC	+0.1%	+7.38%	Add
15	VIG	Vanguard Dividend Apprec ETF	+0.1%	+13.96%	Add
16	RCL	Royal Caribbean Cruises Ltd.	+0.1%	+44.29%	Add
17	DVY	Ishares Select Dividend ETF	+0.1%	+15.99%	Add
18	HUSV	Ft Horizon Mngd Vol Dom ETF	0%	+0.21%	Add
19	MKC	Mccormick & Co-non Vtg Shrs	0%	+3.05%	Add
20	MSFT	Microsoft CORP	0%	-0.83%	Trim
21	QQQ	Invesco Qqq Trust Series 1	-0.1%	-78.26%	Trim
22	SCHP	Schwab U.s. Tips ETF	-0.1%	-10.34%	Trim
23	IQV	Iqvia Holdings INC	-0.1%	-11.24%	Trim
24	SPTS	Ss Spdr P St Term Tsy ETF	-0.1%	-3.61%	Trim
25	MLPAUSD	Global X Mlp ETF	-0.1%	-4.84%	Trim
26	IAUUSD	Ishares Gold Trust	-0.1%	-8.89%	Trim
27	DIVYEUR	Reality Shares Divs ETF	-0.2%	-7.01%	Trim
28	PFE	Pfizer INC	-0.2%	-81.17%	Trim
29	BR	Broadridge Financial Solutio	-0.2%	+1.01%	Add
30	TTWO	Take-two Interactive Softwre	-0.3%	-56.61%	Trim
31	EMGF	Ishares Emerging Markets Equ	-0.3%	-8.85%	Trim
32	HABTEUR	Habit Restaurants Inc/the-a	-0.3%	+4.07%	Add
33	LRGF	Ishares US Equity Factor ETF	-0.4%	-9.42%	Trim
34	SMLF	Ishares US Smallcap Equity F	-0.5%	-9.26%	Trim
35	JNJ	Johnson & Johnson	-0.5%	+2.12%	Add
36	PHYS	Sprott Physical Gold Trust	—	NEW	New buy
37	DATA	Tableau Software Inc-cl A	—	EXIT	Sold out
38	DAL	Delta Air Lines INC	—	NEW	New buy
39	LNG	Cheniere Energy INC	—	EXIT	Sold out
40	CTRA	Coterra Energy INC	—	EXIT	Sold out
41	MS	Morgan Stanley	—	EXIT	Sold out
42	C	Citigroup INC	—	EXIT	Sold out
43	ANETEUR	Arista Networks INC	—	NEW	New buy
44	RTN1USD	Raytheon Company	—	NEW	New buy
45	PNC	Pnc Financial Services Group	—	EXIT	Sold out
46	SLB	Slb LTD	—	EXIT	Sold out
47	SWK	Stanley Black & Decker INC	—	EXIT	Sold out
48	MPC	Marathon Petroleum CORP	—	EXIT	Sold out
49	RSP	Invesco S&p 500 Equal Weight	—	EXIT	Sold out
50	XLP	Ss Consumer Staples Sel Sect	—	NEW	New buy