JSF Financial, LLC — Q2 2020 13F Holdings

Name: JSF Financial, LLC — 13F Holdings, Q2 2020
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001802224

Total reported value

$510.1M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	26.84%	-1.37%	-4.30%
2	IWR	Ishares Russell Mid-cap ETF	ETF-Other	15.73%	—	-10.79%
3	IWF	Ishares Russell 1000 Growth	ETF-Other	15.13%	-0.21%	+20.07%
4	AAPL	Apple INC	Stock-Tech	6.31%	-0.63%	-0.52%
5	QQQ	Invesco Qqq Trust Series 1	ETF-Tech	4.75%	-0.41%	-0.93%
6	MSFT	Microsoft CORP	Stock-Tech	2.51%	-0.51%	-5.94%
7	AMZN	Amazon.com INC	Stock-Consumer Disc	1.81%	-0.18%	+5.71%
8	EFA	Ishares Msci Eafe ETF	ETF-Other	1.26%	—	-10.80%
9	ITOT	Ishares Core S&p Total U.s.	ETF-Other	1.18%	-0.11%	+1.47%
10	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	1.14%	—	+1.06%
11	IWM	Ishares Russell 2000 ETF	ETF-Small Cap	1.10%	—	-15.14%
12	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	1.10%	—	-26.33%
13	DIS	Walt Disney Co/the	Stock-Comm Services	1.10%	-0.09%	+4.30%
14	GOOGL	Alphabet Inc-cl A	Stock-Comm Services	1.08%	-0.33%	+0.57%
15	IJH	Ishares Core S&p Midcap ETF	ETF-Other	1.03%	-1.91%	-34.27%
16	T	At&t INC	Stock-Comm Services	0.95%	—	-4.30%
17	NTNX	Nutanix INC - A	Stock-Tech	0.92%	—	—
18	IJR	Ishares Core S&p Small-cap E	ETF-Small Cap	0.76%	-0.08%	-37.14%
19	JPM	Jpmorgan Chase & Co	Stock-Financials	0.75%	—	+20.38%
20	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.66%	—	-8.60%
21	DVY	Ishares Select Dividend ETF	ETF-Other	0.60%	—	-54.87%
22	JNJ	Johnson & Johnson	Stock-Healthcare	0.59%	—	—
23	V	Visa Inc-class A Shares	Stock-Financials	0.53%	—	-1.10%
24	GOOG	Alphabet Inc-cl C	Stock-Comm Services	0.52%	-0.09%	—
25	AGG	Ishares Core U.s. Aggregate	ETF-Other	0.52%	—	-1.38%
26	IVW	Ishares S&p 500 Growth ETF	ETF-Large Cap & Growth	0.48%	—	-23.80%
27	UNH	Unitedhealth Group INC	Stock-Healthcare	0.48%	+0.10%	NEW
28	HD	Home Depot INC	Stock-Consumer Disc	0.47%	—	—
29	VZ	Verizon Communications INC	Stock-Comm Services	0.45%	—	+4.40%
30	EEM	Ishares Msci Emerging Market	ETF-Emerging Markets	0.44%	-0.17%	-54.18%
31	IVE	Ishares S&p 500 Value ETF	ETF-Large Cap & Growth	0.43%	—	-10.56%
32	CSCO	Cisco Systems INC	Stock-Tech	0.43%	—	-8.54%
33	PGX	Invesco Preferred ETF	ETF-Other	0.43%	—	-52.07%
34	CVX	Chevron CORP	Stock-Energy	0.40%	—	-6.60%
35	BA	Boeing Co/the	Stock-Industrials	0.39%	—	+5.32%
36	IWD	Ishares Russell 1000 Value E	ETF-Other	0.35%	—	+14.32%
37	PFE	Pfizer INC	Stock-Healthcare	0.34%	—	+1.52%
38	INTC	Intel CORP	Stock-Tech	0.34%	—	-14.40%
39	IJT	Ishares S&p Small-cap 600 Gr	ETF-Other	0.33%	—	+0.14%
40	BABA	Alibaba Group Holding-sp Adr	Stock-Consumer Disc	0.32%	—	-4.92%
41	META	Meta Platforms Inc-class A	Stock-Comm Services	0.32%	—	-0.62%
42	MSCI	Msci INC	Stock-Financials	0.31%	—	+38.06%
43	LLY	Eli Lilly & Co	Stock-Healthcare	0.29%	—	+12.75%
44	UBER	Uber Technologies INC	Stock-Industrials	0.27%	—	-66.56%
45	SPOT	Spotify Technology S.A.	Stock-Comm Services	0.27%	—	—
46	FTEC	Fidelity Msci Info Tech Indx	ETF-Tech	0.25%	-0.28%	—
47	NFLX	Netflix INC	Stock-Comm Services	0.25%	—	—
48	DHR	Danaher CORP	Stock-Healthcare	0.23%	—	—
49	ORCL	Oracle CORP	Stock-Tech	0.22%	—	-32.75%
50	XOM	Exxon Mobil CORP	Stock-Energy	0.22%	+0.11%	-32.69%

1–50 of 63

Holding changes this quarter

Position changes disclosed by JSF Financial, LLC for the quarter ending Q2 2020, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	IWF	Ishares Russell 1000 Growth	+3.5%	+20.07%	Add
2	AAPL	Apple INC	+1.1%	-0.52%	Trim
3	QQQ	Invesco Qqq Trust Series 1	+0.4%	-0.93%	Trim
4	AMZN	Amazon.com INC	+0.4%	+5.71%	Add
5	NTNX	Nutanix INC - A	+0.2%	—	Unchanged
6	MSFT	Microsoft CORP	+0.1%	-5.94%	Trim
7	MSCI	Msci INC	+0.1%	+38.06%	Add
8	HD	Home Depot INC	+0.1%	—	Unchanged
9	ITOT	Ishares Core S&p Total U.s.	+0.1%	+1.47%	Add
10	GOOGL	Alphabet Inc-cl A	+0.1%	+0.57%	Add
11	JPM	Jpmorgan Chase & Co	+0.1%	+20.38%	Add
12	META	Meta Platforms Inc-class A	0%	-0.62%	Trim
13	DIS	Walt Disney Co/the	0%	+4.30%	Add
14	BA	Boeing Co/the	0%	+5.32%	Add
15	IWD	Ishares Russell 1000 Value E	0%	+14.32%	Add
16	LLY	Eli Lilly & Co	0%	+12.75%	Add
17	FTEC	Fidelity Msci Info Tech Indx	0%	—	Unchanged
18	GOOG	Alphabet Inc-cl C	0%	—	Unchanged
19	IJT	Ishares S&p Small-cap 600 Gr	0%	+0.14%	Add
20	V	Visa Inc-class A Shares	0%	-1.10%	Trim
21	UNH	Unitedhealth Group INC	0%	—	Unchanged
22	RSP	Invesco S&p 500 Equal Weight	—	-1.20%	Trim
23	CVX	Chevron CORP	0%	-6.60%	Trim
24	JNJ	Johnson & Johnson	-0.1%	—	Unchanged
25	XOM	Exxon Mobil CORP	-0.1%	-32.69%	Trim
26	ORCL	Oracle CORP	-0.1%	-32.75%	Trim
27	IWM	Ishares Russell 2000 ETF	-0.1%	-15.14%	Trim
28	XLF	Ss Financial Select Sector	-0.1%	-40.83%	Trim
29	SPY	Ss Spdr S&p 500 ETF Trust-us	-0.4%	-26.33%	Trim
30	IJR	Ishares Core S&p Small-cap E	-0.4%	-37.14%	Trim
31	IJH	Ishares Core S&p Midcap ETF	-0.5%	-34.27%	Trim
32	EEM	Ishares Msci Emerging Market	-0.5%	-54.18%	Trim
33	PGX	Invesco Preferred ETF	-0.5%	-52.07%	Trim
34	UBER	Uber Technologies INC	-0.6%	-66.56%	Trim
35	IVV	Ishares Core S&p 500 ETF	-0.6%	-4.30%	Trim
36	DVY	Ishares Select Dividend ETF	-0.8%	-54.87%	Trim
37	IWR	Ishares Russell Mid-cap ETF	-0.9%	-10.79%	Trim
38	IDV	Ishares International Select	—	EXIT	Sold out
39	XLK	Ss Technology Select Sector	—	EXIT	Sold out
40	SPOT	Spotify Technology S.A.	—	NEW	New buy
41	EFX	Equifax INC	—	EXIT	Sold out
42	NFLX	Netflix INC	—	NEW	New buy
43	DHR	Danaher CORP	—	NEW	New buy
44	CRM	Salesforce INC	—	NEW	New buy
45	MRK	Merck & Co. INC.	—	NEW	New buy
46	AMGN	Amgen INC	—	NEW	New buy
47	CHTR	Charter Communications Inc-a	—	NEW	New buy
48	PEP	Pepsico INC	—	NEW	New buy
49	ITM	Vaneck Intermediate Muni ETF	—	NEW	New buy
50	AMLPUSD	Alerian Mlp ETF	—	EXIT	Sold out