Ironwood Investment Counsel, LLC — Q4 2019 13F Holdings

Name: Ironwood Investment Counsel, LLC — 13F Holdings, Q4 2019
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001330463

Total reported value

$694.2M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	MSFT	Microsoft CORP	Stock-Tech	6.77%	-1.27%	+0.11%
2	AAPL	Apple INC	Stock-Tech	4.07%	-0.21%	-5.15%
3	PG	Procter & Gamble Co/the	Stock-Consumer Staples	3.63%	—	-0.04%
4	JNJ	Johnson & Johnson	Stock-Healthcare	3.17%	+0.37%	+2.05%
5	SYY	Sysco CORP	Stock-Consumer Staples	2.80%	—	-0.32%
6	AXP	American Express Co	Stock-Financials	2.51%	-0.29%	+0.31%
7	CSCO	Cisco Systems INC	Stock-Tech	2.34%	—	+2.99%
8	PEP	Pepsico INC	Stock-Consumer Staples	2.32%	+0.19%	-0.08%
9	USB	US Bancorp	Stock-Financials	2.00%	—	+2.01%
10	WTW	Willis Towers Watson Public Limited Company	Stock-Financials	1.88%	—	+0.00%
11	SCHW	Schwab (charles) CORP	Stock-Financials	1.80%	-0.07%	+7.27%
12	INTC	Intel CORP	Stock-Tech	1.78%	—	+3.69%
13	UPS	United Parcel Service-cl B	Stock-Industrials	1.66%	—	+2.61%
14	COF	Capital One Financial CORP	Stock-Financials	1.60%	—	+4.10%
15	IBM	Intl Business Machines CORP	Stock-Tech	1.57%	-0.16%	-0.02%
16	MA	Mastercard INC - A	Stock-Financials	1.57%	-0.10%	-0.53%
17	OGE	Oge Energy CORP	Stock-Utilities	1.56%	+0.09%	—
18	TAP	Molson Coors Beverage Co - B	Stock-Consumer Staples	1.55%	—	+16.28%
19	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	1.54%	-0.05%	+90.44%
20	BUD	Anheuser-busch Inbev-spn Adr	Stock-Consumer Staples	1.46%	+0.13%	+2.27%
21	DIS	Walt Disney Co/the	Stock-Comm Services	1.44%	-0.07%	+1.16%
22	DEO	Diageo Plc-sponsored Adr	Stock-Consumer Staples	1.42%	—	+1.13%
23	HD	Home Depot INC	Stock-Consumer Disc	1.39%	-0.06%	+3.48%
24	CVS	Cvs Health CORP	Stock-Healthcare	1.36%	—	+2.03%
25	PFE	Pfizer INC	Stock-Healthcare	1.32%	—	+1.63%
26	BRO	Brown & Brown INC	Stock-Financials	1.28%	—	+0.00%
27	GOOGL	Alphabet Inc-cl A	Stock-Comm Services	1.22%	-0.28%	+0.95%
28	✓	3m Co	Stock-Other	1.20%	—	+10.85%
29	✓		Stock-Other	1.17%	—	-27.62%
30	MDT	Medtronic plc	Stock-Healthcare	1.09%	—	+3.51%
31	MCK	Mckesson CORP	Stock-Healthcare	0.98%	—	+4.99%
32	CHRW	C.h. Robinson Worldwide INC	Stock-Industrials	0.96%	—	+2.79%
33	XOM	Exxon Mobil CORP	Stock-Energy	0.92%	+0.28%	-1.74%
34	SUI	Sun Communities INC	Stock-Real Estate	0.82%	—	—
35	T	At&t INC	Stock-Comm Services	0.80%	—	+4.71%
36	BRK-B	Berkshire Hathaway Inc.	Stock-Other	0.80%	—	+1.17%
37	WBA	Walgreens Boots Alliance INC	Stock-Other	0.79%	—	+0.39%
38	ACN	Accenture plc	Stock-Tech	0.78%	-0.16%	+1.05%
39	TROW	T Rowe Price Group INC	Stock-Financials	0.78%	—	+6.26%
40	MCD	Mcdonald's CORP	Stock-Consumer Disc	0.77%	—	+4.80%
41	CMCSA	Comcast Corp-class A	Stock-Comm Services	0.77%	+0.10%	+0.41%
42	WMT	Walmart INC	Stock-Consumer Staples	0.76%	—	+7.62%
43	ADP	Automatic Data Processing	Stock-Tech	0.75%	-0.09%	+0.05%
44	WU	Western Union Co	Stock-Financials	0.74%	—	-15.40%
45	MKL	Markel Group INC	Stock-Financials	0.71%	—	-14.10%
46	SBUX	Starbucks CORP	Stock-Consumer Disc	0.71%	—	+6.64%
47	MRK	Merck & Co., Inc.	Stock-Healthcare	0.69%	—	+0.40%
48	COST	Costco Wholesale CORP	Stock-Consumer Staples	0.66%	—	+0.21%
49	VZ	Verizon Communications INC	Stock-Comm Services	0.66%	—	+4.11%
50	AEP	American Electric Power Company, Inc.	Stock-Utilities	0.65%	—	+0.56%

1–50 of 171

Holding changes this quarter

Position changes disclosed by Ironwood Investment Counsel, LLC for the quarter ending Q4 2019, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	IVV	Ishares Core S&p 500 ETF	+0.7%	+90.44%	Add
2	AAPL	Apple INC	+0.6%	-5.15%	Trim
3	MSFT	Microsoft CORP	+0.4%	+0.11%	Add
4	JNJ	Johnson & Johnson	+0.2%	+2.05%	Add
5	SCHW	Schwab (charles) CORP	+0.2%	+7.27%	Add
6	INTC	Intel CORP	+0.2%	+3.69%	Add
7	FPE	Ft-preferred Secur & INC ETF	+0.2%	+160.54%	Add
8	COF	Capital One Financial CORP	+0.1%	+4.10%	Add
9	CVS	Cvs Health CORP	+0.1%	+2.03%	Add
10	✓	3m Co	+0.1%	+10.85%	Add
11	AEP	American Electric Power Company, Inc.	+0.1%	+0.56%	Add
12	JPM	Jpmorgan Chase & Co	+0.1%	+12.00%	Add
13	FDX	Fedex CORP	+0.1%	+80.61%	Add
14	SPY	Ss Spdr S&p 500 ETF Trust-us	+0.1%	+45.35%	Add
15	DIS	Walt Disney Co/the	+0.1%	+1.16%	Add
16	FICO	Fair Isaac CORP	+0.1%	—	Unchanged
17	PFE	Pfizer INC	0%	+1.63%	Add
18	TROW	T Rowe Price Group INC	0%	+6.26%	Add
19	CLX	Clorox Company	0%	+14.39%	Add
20	USB	US Bancorp	0%	+2.01%	Add
21	MA	Mastercard INC - A	0%	-0.53%	Trim
22	GOOGL	Alphabet Inc-cl A	0%	+0.95%	Add
23	EMR	Emerson Electric Co	0%	-0.05%	Trim
24	TAP	Molson Coors Beverage Co - B	0%	+16.28%	Add
25	ACN	Accenture plc	0%	+1.05%	Add
26	BRK-B	Berkshire Hathaway Inc.	0%	+1.17%	Add
27	MDT	Medtronic plc	—	+3.51%	Add
28	SYY	Sysco CORP	0%	-0.32%	Trim
29	BRO	Brown & Brown INC	0%	+0.00%	Add
30	AXP	American Express Co	-0.1%	+0.31%	Add
31	WTW	Willis Towers Watson Public Limited Company	-0.1%	+0.00%	Add
32	✓	Sealed Air CORP	-0.1%	-20.57%	Trim
33	SCHF	Schwab Intl Equity ETF	-0.1%	-32.83%	Trim
34	MKL	Markel Group INC	-0.2%	-14.10%	Trim
35	AMG	Affiliated Managers Group	-0.3%	-24.69%	Trim
36	IBM	Intl Business Machines CORP	-0.3%	-0.02%	Trim
37	BUD	Anheuser-busch Inbev-spn Adr	-0.3%	+2.27%	Add
38	✓		-0.7%	-27.62%	Trim
39	ICSH	Ishares Ultra Short Duration	—	NEW	New buy
40	✓		—	NEW	New buy
41	TXN	Texas Instruments INC	—	NEW	New buy
42	VWO	Vanguard Ftse Emerging Marke	—	EXIT	Sold out
43	AMGN	Amgen INC	—	NEW	New buy
44	FLRN	Ss Spdr Bb Ig Float Rt ETF	—	EXIT	Sold out
45	FNDF	Schwab Fndmn Intl Lrg Co ETF	—	EXIT	Sold out
46	LBEUR	L Brands INC	—	EXIT	Sold out
47	JRI	Nuveen Real Asset INC & Grw	—	NEW	New buy
48	IWD	Ishares Russell 1000 Value E	—	NEW	New buy
49	AVGO	Broadcom INC	—	NEW	New buy
50	IVW	Ishares S&p 500 Growth ETF	—	NEW	New buy