Insight 2811, INC. — Q4 2014 13F Holdings

Name: Insight 2811, INC. — 13F Holdings, Q4 2014
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001334952

Total reported value

$239.1M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	VCSH	Vanguard S/t CORP Bond ETF	ETF-Corp Bonds	17.42%	—	+14.78%
2	IWP	Ishares Russell Mid-cap Grow	ETF-Other	13.84%	-0.11%	-5.17%
3	IWF	Ishares Russell 1000 Growth	ETF-Other	13.81%	-0.25%	-5.18%
4	TLT	Ishares 20+ Year Treasury Bd	ETF-Gov Bonds	3.87%	-0.02%	—
5	BRK-A	Berkshire Hathaway Inc-cl A	Stock-Other	3.20%	—	-81.17%
6	✓	Proshares	Stock-Other	2.07%	—	—
7	IWS	Ishares Russell Mid-cap Valu	ETF-Other	1.93%	—	-4.34%
8	IWD	Ishares Russell 1000 Value E	ETF-Other	1.91%	-0.09%	-4.35%
9	KMI	Kinder Morgan INC	Stock-Energy	1.87%	+0.09%	NEW
10	RALS	Proshares Rafi Long/short	ETF-Other	1.80%	—	-0.66%
11	✓		Stock-Other	1.46%	—	—
12	XLU	St Sr Utl Sl Se Spdr Etf-usd	ETF-Other	1.38%	—	—
13	IYR	Ishares US Real Estate ETF	ETF-Other	1.35%	—	—
14	ACGL	Arch Capital Group Ltd.	Stock-Financials	1.04%	—	-1.69%
15	WEP	Magellan Midstream Partners	Stock-Other	1.02%	—	—
16	ECL	Ecolab INC	Stock-Materials	0.91%	—	-1.05%
17	FBIN	Fortune Brands Innovations I	Stock-Industrials	0.84%	-0.14%	—
18	EPD	Enterprise Products Partners	Stock-Energy	0.78%	—	—
19	WMT	Walmart INC	Stock-Consumer Staples	0.77%	—	+10.59%
20	✓		Stock-Other	0.76%	—	+231.49%
21	XYL	Xylem INC	Stock-Industrials	0.75%	—	-0.60%
22	BJRI	Bj's Restaurants INC	Stock-Other	0.74%	—	—
23	SWCHF	Sierra Wireless INC	Stock-Other	0.71%	—	-40.44%
24	PM	Philip Morris International	Stock-Consumer Staples	0.66%	—	+372.46%
25	AAPL	Apple INC	Stock-Tech	0.65%	-0.10%	-20.24%
26	DJCO	Daily Journal CORP	Stock-Other	0.64%	—	—
27	AEP	American Electric Power Company, Inc.	Stock-Utilities	0.62%	—	+22.78%
28	TPR	Tapestry, Inc.	Stock-Consumer Disc	0.58%	—	+9.29%
29	DE	Deere & Co	Stock-Industrials	0.58%	—	-5.35%
30	MCD	Mcdonald's CORP	Stock-Consumer Disc	0.53%	—	+26.62%
31	PLD	Prologis INC	Stock-Real Estate	0.51%	—	-12.27%
32	XOM	Exxon Mobil CORP	Stock-Energy	0.50%	+0.05%	-1.58%
33	INTC	Intel CORP	Stock-Tech	0.50%	+0.03%	-2.95%
34	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.50%	—	+5.18%
35	QCOM	Qualcomm INC	Stock-Tech	0.49%	—	+14.92%
36	IWO	Ishares Russell 2000 Growth	ETF-Small Cap	0.49%	—	-4.25%
37	IWN	Ishares Russell 2000 Value E	ETF-Small Cap	0.47%	—	-4.37%
38	TIP	Ishares Tips Bond ETF	ETF-Other	0.46%	—	—
39	TEVA	Teva Pharmaceutical-sp Adr	Stock-Healthcare	0.45%	—	-2.18%
40	TSCO	Tractor Supply Company	Stock-Consumer Disc	0.44%	—	-2.20%
41	CERNCHF	Cerner CORP	Stock-Other	0.44%	—	-2.22%
42	SO	Southern Co/the	Stock-Utilities	0.44%	—	-3.42%
43	GPN	Global Payments INC	Stock-Industrials	0.44%	—	-2.09%
44	OXY	Occidental Petroleum CORP	Stock-Energy	0.44%	—	+164.46%
45	DVA	Davita INC	Stock-Healthcare	0.43%	—	-1.96%
46	PNR	Pentair plc	Stock-Industrials	0.42%	—	—
47	MDLZ	Mondelez International Inc-a	Stock-Consumer Staples	0.42%	—	-4.66%
48	✓	Eg Dj Emrg Mkt Cnsumr Tita	Stock-Other	0.41%	—	-3.08%
49	OHI	Omega Healthcare Investors	Stock-Real Estate	0.41%	—	—
50	WTRG	Essential Utilities, Inc.	Stock-Utilities	0.40%	—	-2.53%

1–50 of 110

Holding changes this quarter

Position changes disclosed by Insight 2811, INC. for the quarter ending Q4 2014, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	VCSH	Vanguard S/t CORP Bond ETF	+4%	+14.78%	Add
2	IWF	Ishares Russell 1000 Growth	+1.5%	-5.18%	Trim
3	KMI	Kinder Morgan INC	+1.1%	+93.27%	Add
4	✓		+0.6%	+231.49%	Add
5	PM	Philip Morris International	+0.5%	+372.46%	Add
6	BJRI	Bj's Restaurants INC	+0.3%	—	Unchanged
7	OXY	Occidental Petroleum CORP	+0.3%	+164.46%	Add
8	DJCO	Daily Journal CORP	+0.3%	—	Unchanged
9	WMT	Walmart INC	+0.2%	+10.59%	Add
10	GIS	General Mills INC	+0.2%	+56.63%	Add
11	CRAY	Cray INC	+0.2%	+47.15%	Add
12	AEP	American Electric Power Company, Inc.	+0.2%	+22.78%	Add
13	MCD	Mcdonald's CORP	+0.2%	+26.62%	Add
14	TSCO	Tractor Supply Company	+0.1%	-2.20%	Trim
15	✓		+0.1%	—	Unchanged
16	ECL	Ecolab INC	0%	-1.05%	Trim
17	EPD	Enterprise Products Partners	0%	—	Unchanged
18	AAPL	Apple INC	0%	-20.24%	Trim
19	NSC	Norfolk Southern CORP	-0.1%	-27.14%	Trim
20	TEN	Tsakos Energy Navigation Limited	-0.1%	-64.00%	Trim
21	EFA	Ishares Msci Eafe ETF	-0.2%	-45.25%	Trim
22	WPRT	Westport Fuel Systems Inc.	-0.2%	+44.54%	Add
23	PEP	Pepsico INC	-0.3%	-49.21%	Trim
24	KDP	Keurig Dr Pepper Inc.	-0.3%	-62.77%	Trim
25	AMLPUSD	Alerian Mlp ETF	-0.5%	-80.00%	Trim
26	SDRL	Seadrill Limited	-1.1%	-50.91%	Trim
27	BRK-A	Berkshire Hathaway Inc-cl A	-10.5%	-81.17%	Trim
28	SPDW	Ste Str Spdr Pt Dw EU ETF	—	EXIT	Sold out
29	TLT	Ishares 20+ Year Treasury Bd	—	NEW	New buy
30	✓	Proshares	—	NEW	New buy
31	ETW	Eaton Vance T/m Glbl Buy-wr	—	EXIT	Sold out
32	XLU	St Sr Utl Sl Se Spdr Etf-usd	—	NEW	New buy
33	IYR	Ishares US Real Estate ETF	—	NEW	New buy
34	AMJEUR	Jpmorgan Alerian Mlp Index	—	EXIT	Sold out
35	✓	Invesco Global Listed Private Equity ETF	—	EXIT	Sold out
36	BBEPQUSD	Breitburn Energy Partners LP	—	EXIT	Sold out
37	HP	Helmerich & Payne	—	EXIT	Sold out
38	KMI	Kinder Morgan, Inc.	—	EXIT	Sold out
39	SSL	Sasol Ltd-sponsored Adr	—	EXIT	Sold out
40	PNR	Pentair plc	—	NEW	New buy
41	EP-PC	El Paso Energy Capital Trust I PFD CV TR SECS	—	EXIT	Sold out
42	MSFT	Microsoft CORP	—	EXIT	Sold out
43	CHRW	C.h. Robinson Worldwide INC	—	EXIT	Sold out
44	✓	Leucadia Natl CORP	—	NEW	New buy
45	HDSUSD	Hd Supply Holdings INC	—	EXIT	Sold out
46	SMHC	VanEck China Semiconductor ETF	—	NEW	New buy
47	VTI	Vanguard Total Stock Mkt ETF	—	EXIT	Sold out
48	DDD	3d Systems CORP	—	EXIT	Sold out
49	JNP	Juniper Networks INC	—	NEW	New buy
50	KO	Coca-cola Co/the	—	EXIT	Sold out