Hengehold Capital Management LLC — Q1 2015 13F Holdings

Name: Hengehold Capital Management LLC — 13F Holdings, Q1 2015
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001536430

Total reported value

$1.1B

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	SCHB	Schwab US Broad Market ETF	ETF-Other	13.67%	-0.14%	+2.04%
2	SCHG	Schwab US Large-cap Growth	ETF-Other	8.76%	-0.05%	-0.82%
3	SDOG	Alps Sector Dividend Dogs	ETF-Other	8.26%	—	-5.41%
4	SDY	Ss Spdr S&p Dividend ETF	ETF-Other	6.38%	—	-6.39%
5	SCHD	Schwab U.S. Dividend Equity ETF	ETF-Other	5.35%	—	-48.40%
6	SCHF	Schwab Intl Equity ETF	ETF-Other	4.87%	—	-0.43%
7	DWM	Wisdomtree International Equ	ETF-Other	4.48%	—	—
8	CWI	State Street Spdr Msci Acwi	ETF-Other	4.29%	+0.24%	+46.96%
9	PG	Procter & Gamble Co/the	Stock-Consumer Staples	4.23%	+0.36%	-0.27%
10	SCHD	Schwab US Dvd Equity ETF	ETF-Other	3.91%	+0.24%	+1.94%
11	DES	Wisdomtree US Smallcap Divid	ETF-Other	3.42%	—	+5.58%
12	SCHX	Schwab US Large-cap ETF	ETF-Other	1.99%	-0.07%	+2.91%
13	GOF	Guggenheim Strategic Opportunities Fund	Stock-Other	1.88%	—	+1.44%
14	GOF	Guggenheim Strategic Opportunities Fund	Stock-Other	1.84%	—	+4.07%
15	SCHE	Schwab Emrg Mrkts Eqty ETF	ETF-Other	1.34%	—	+436.99%
16	AEP	American Electric Power Company, Inc.	Stock-Utilities	1.32%	—	+16.84%
17	JNJ	Johnson & Johnson	Stock-Healthcare	0.93%	+0.11%	-1.64%
18	CVX	Chevron CORP	Stock-Energy	0.92%	+0.17%	+0.34%
19	GIS	General Mills INC	Stock-Consumer Staples	0.82%	—	-0.73%
20	WELL	Welltower Inc.	Stock-Real Estate	0.81%	—	-4.12%
21	✓	Powershares	Stock-Other	0.80%	—	-8.45%
22	PAYX	Paychex INC	Stock-Tech	0.80%	—	-3.93%
23	SCZ	Ishares Msci Eafe Small-cap	ETF-Other	0.77%	—	+251.12%
24	EMR	Emerson Electric Co	Stock-Industrials	0.76%	—	-5.91%
25	WFC	Wells Fargo & Co	Stock-Financials	0.75%	—	-2.64%
26	O	Realty Income CORP	Stock-Real Estate	0.73%	—	-4.45%
27	CLX	Clorox Company	Stock-Consumer Staples	0.73%	—	-1.96%
28	DUK	Du Pont E I De Nemour&Co	Stock-Utilities	0.71%	—	-2.74%
29	DOW	Dow Chem Co	Stock-Materials	0.70%	—	-1.07%
30	IP	International Paper Co	Stock-Consumer Disc	0.69%	—	-1.48%
31	SON	Sonoco Products Co	Stock-Consumer Disc	0.67%	—	-5.56%
32	✓		Stock-Other	0.67%	—	-0.56%
33	MCHP	Microchip Technology INC	Stock-Tech	0.65%	—	-2.16%
34	KO	Coca-cola Co/the	Stock-Consumer Staples	0.62%	—	-0.37%
35	DOC	Healthpeak Properties, Inc.	Stock-Real Estate	0.61%	—	-1.08%
36	VUG	Vanguard Growth ETF	ETF-Other	0.61%	-0.03%	-11.86%
37	KMB	Kimberly-clark CORP	Stock-Consumer Staples	0.60%	—	-1.59%
38	UPS	United Parcel Service-cl B	Stock-Industrials	0.60%	—	-1.24%
39	FAST	Fastenal Co	Stock-Industrials	0.59%	—	—
40	WM	Waste Management INC	Stock-Industrials	0.59%	—	-5.85%
41	SO	Southern Co/the	Stock-Utilities	0.57%	—	-0.78%
42	T	At&t INC	Stock-Comm Services	0.57%	—	-0.19%
43	MRK	Merck & Co. INC.	Stock-Healthcare	0.55%	+0.07%	+2.07%
44	AEP	American Electric Power	Stock-Utilities	0.53%	—	—
45	R6C2	Royal Dutch Shell-spon Adr-b	Stock-Other	0.53%	—	—
46	GOF	Guggenheim Strategic Opportunities Fund	Stock-Other	0.40%	—	—
47	✓	Invesco Intl Developed Low Vol	Stock-Other	0.25%	—	+6.36%
48	BMY	Bristol-myers Squibb Co	Stock-Healthcare	0.24%	—	-15.67%
49	EPP	Ishares Msci Pacific Ex Japa	ETF-Other	0.23%	—	+2.98%
50	XOM	Exxon Mobil CORP	Stock-Energy	0.23%	+0.18%	-3.42%

1–50 of 76

Holding changes this quarter

Position changes disclosed by Hengehold Capital Management LLC for the quarter ending Q1 2015, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	CWI	State Street Spdr Msci Acwi	+1.4%	+46.96%	Add
2	SCHE	Schwab Emrg Mrkts Eqty ETF	+1.1%	+436.99%	Add
3	SCZ	Ishares Msci Eafe Small-cap	+0.6%	+251.12%	Add
4	DES	Wisdomtree US Smallcap Divid	+0.2%	+5.58%	Add
5	SCHB	Schwab US Broad Market ETF	+0.2%	+2.04%	Add
6	AEP	American Electric Power Company, Inc.	+0.2%	+16.84%	Add
7	SCHF	Schwab Intl Equity ETF	+0.1%	-0.43%	Trim
8	SCHG	Schwab US Large-cap Growth	+0.1%	-0.82%	Trim
9	GOF	Guggenheim Strategic Opportunities Fund	0%	+4.07%	Add
10	SCHX	Schwab US Large-cap ETF	0%	+2.91%	Add
11	GIS	General Mills INC	0%	-0.73%	Trim
12	MCHP	Microchip Technology INC	0%	-2.16%	Trim
13	KR	Kroger Co	0%	—	Unchanged
14	✓	Powershares ETF Tr Ii	0%	+27.29%	Add
15	DOW	Dow Chem Co	0%	-1.07%	Trim
16	CLX	Clorox Company	0%	-1.96%	Trim
17	PAYX	Paychex INC	0%	-3.93%	Trim
18	O	Realty Income CORP	0%	-4.45%	Trim
19	GOF	Guggenheim Strategic Opportunities Fund	—	+1.44%	Add
20	XOM	Exxon Mobil CORP	0%	-3.42%	Trim
21	KO	Coca-cola Co/the	0%	-0.37%	Trim
22	WFC	Wells Fargo & Co	0%	-2.64%	Trim
23	DUK	Du Pont E I De Nemour&Co	-0.1%	-2.74%	Trim
24	SCHD	Schwab US Dvd Equity ETF	-0.1%	+1.94%	Add
25	SO	Southern Co/the	-0.1%	-0.78%	Trim
26	CVX	Chevron CORP	-0.1%	+0.34%	Add
27	KMB	Kimberly-clark CORP	-0.1%	-1.59%	Trim
28	JNJ	Johnson & Johnson	-0.1%	-1.64%	Trim
29	VUG	Vanguard Growth ETF	-0.1%	-11.86%	Trim
30	✓	Powershares	-0.1%	-8.45%	Trim
31	UPS	United Parcel Service-cl B	-0.1%	-1.24%	Trim
32	EMR	Emerson Electric Co	-0.1%	-5.91%	Trim
33	PG	Procter & Gamble Co/the	-0.6%	-0.27%	Trim
34	SDY	Ss Spdr S&p Dividend ETF	-0.6%	-6.39%	Trim
35	SDOG	Alps Sector Dividend Dogs	-0.9%	-5.41%	Trim
36	SCHD	Schwab U.S. Dividend Equity ETF	-5.1%	-48.40%	Trim
37	DWM	Wisdomtree International Equ	—	NEW	New buy
38	FAST	Fastenal Co	—	NEW	New buy
39	RCI	Rogers Communications Inc-b	—	EXIT	Sold out
40	MCD	Mcdonald's CORP	—	EXIT	Sold out
41	UL	Unilever PLC	—	EXIT	Sold out
42	AEP	American Electric Power	—	NEW	New buy
43	R6C2	Royal Dutch Shell-spon Adr-b	—	NEW	New buy
44	GOF	Guggenheim Strategic Opportunities Fund	—	NEW	New buy
45	EEMV	Ishares Msci Emg Mkt Min Vol	—	EXIT	Sold out
46	IDV	Ishares International Select	—	EXIT	Sold out
47	BRK-B	Berkshire Hathaway Inc-cl B	—	NEW	New buy
48	BAC	Bank Of America CORP	—	EXIT	Sold out
49	JNJ	Johnson & Johnson	—	EXIT	Sold out
50	✓		—	NEW	New buy