Hengehold Capital Management LLC — Q4 2014 13F Holdings

Name: Hengehold Capital Management LLC — 13F Holdings, Q4 2014
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001536430

Total reported value

$1.1B

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	SCHB	Schwab US Broad Market ETF	ETF-Other	13.52%	-0.14%	+24.83%
2	SCHD	Schwab U.S. Dividend Equity ETF	ETF-Other	10.47%	—	-0.90%
3	SDOG	Alps Sector Dividend Dogs	ETF-Other	9.16%	—	-0.60%
4	SCHG	Schwab US Large-cap Growth	ETF-Other	8.68%	-0.05%	-2.14%
5	SDY	Ss Spdr S&p Dividend ETF	ETF-Other	7.02%	—	+0.20%
6	PG	Procter & Gamble Co/the	Stock-Consumer Staples	4.81%	+0.36%	-4.59%
7	SCHF	Schwab Intl Equity ETF	ETF-Other	4.78%	—	-24.00%
8	SCHD	Schwab US Dvd Equity ETF	ETF-Other	3.97%	+0.24%	-2.42%
9	DES	Wisdomtree US Smallcap Divid	ETF-Other	3.25%	—	+1171.59%
10	CWI	State Street Spdr Msci Acwi	ETF-Other	2.88%	+0.24%	—
11	SCHX	Schwab US Large-cap ETF	ETF-Other	1.95%	-0.07%	+26.43%
12	GOF	Guggenheim Strategic Opportunities Fund	Stock-Other	1.88%	—	-0.22%
13	GOF	Guggenheim Strategic Opportunities Fund	Stock-Other	1.80%	—	-3.45%
14	AEP	American Electric Power Company, Inc.	Stock-Utilities	1.17%	—	+0.85%
15	JNJ	Johnson & Johnson	Stock-Healthcare	1.01%	+0.11%	+1.61%
16	CVX	Chevron CORP	Stock-Energy	1.00%	+0.17%	+5.49%
17	EMR	Emerson Electric Co	Stock-Industrials	0.90%	—	-12.56%
18	✓	Powershares	Stock-Other	0.89%	—	-13.63%
19	WELL	Welltower Inc.	Stock-Real Estate	0.84%	—	-0.61%
20	GIS	General Mills INC	Stock-Consumer Staples	0.79%	—	+0.81%
21	WFC	Wells Fargo & Co	Stock-Financials	0.79%	—	+3.82%
22	PAYX	Paychex INC	Stock-Tech	0.79%	—	-3.92%
23	DUK	Du Pont E I De Nemour&Co	Stock-Utilities	0.77%	—	-1.54%
24	O	Realty Income CORP	Stock-Real Estate	0.72%	—	-0.40%
25	CLX	Clorox Company	Stock-Consumer Staples	0.72%	—	-0.16%
26	UPS	United Parcel Service-cl B	Stock-Industrials	0.71%	—	-2.00%
27	VUG	Vanguard Growth ETF	ETF-Other	0.70%	-0.03%	+2.04%
28	SON	Sonoco Products Co	Stock-Consumer Disc	0.70%	—	-1.46%
29	IP	International Paper Co	Stock-Consumer Disc	0.69%	—	+2.40%
30	DOW	Dow Chem Co	Stock-Materials	0.69%	—	+2.50%
31	✓		Stock-Other	0.69%	—	+1.94%
32	KMB	Kimberly-clark CORP	Stock-Consumer Staples	0.68%	—	+3.04%
33	KO	Coca-cola Co/the	Stock-Consumer Staples	0.66%	—	-0.05%
34	SO	Southern Co/the	Stock-Utilities	0.65%	—	-1.44%
35	DOC	Healthpeak Properties, Inc.	Stock-Real Estate	0.64%	—	+2.47%
36	MCHP	Microchip Technology INC	Stock-Tech	0.63%	—	+0.66%
37	WM	Waste Management INC	Stock-Industrials	0.60%	—	+0.21%
38	T	At&t INC	Stock-Comm Services	0.60%	—	+0.35%
39	RCI	Rogers Communications Inc-b	Stock-Other	0.57%	—	-0.56%
40	MCD	Mcdonald's CORP	Stock-Consumer Disc	0.55%	—	-0.05%
41	UL	Unilever PLC	Stock-Consumer Staples	0.55%	—	-0.35%
42	MRK	Merck & Co. INC.	Stock-Healthcare	0.54%	+0.07%	—
43	XOM	Exxon Mobil CORP	Stock-Energy	0.27%	+0.18%	-1.89%
44	BMY	Bristol-myers Squibb Co	Stock-Healthcare	0.27%	—	-1.20%
45	SCHE	Schwab Emrg Mrkts Eqty ETF	ETF-Other	0.25%	—	—
46	✓	Invesco Intl Developed Low Vol	Stock-Other	0.24%	—	+218.86%
47	EEMV	Ishares Msci Emg Mkt Min Vol	ETF-Other	0.24%	—	+4.26%
48	EPP	Ishares Msci Pacific Ex Japa	ETF-Other	0.23%	—	—
49	AAPL	Apple INC	Stock-Tech	0.22%	—	-4.45%
50	SCZ	Ishares Msci Eafe Small-cap	ETF-Other	0.21%	—	—

1–50 of 75

Holding changes this quarter

Position changes disclosed by Hengehold Capital Management LLC for the quarter ending Q4 2014, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	SCHB	Schwab US Broad Market ETF	+3.6%	+24.83%	Add
2	DES	Wisdomtree US Smallcap Divid	+3%	+1171.59%	Add
3	SCHD	Schwab U.S. Dividend Equity ETF	+0.9%	-0.90%	Trim
4	SDY	Ss Spdr S&p Dividend ETF	+0.6%	+0.20%	Add
5	SCHG	Schwab US Large-cap Growth	+0.6%	-2.14%	Trim
6	SCHX	Schwab US Large-cap ETF	+0.5%	+26.43%	Add
7	SDOG	Alps Sector Dividend Dogs	+0.5%	-0.60%	Trim
8	PG	Procter & Gamble Co/the	+0.4%	-4.59%	Trim
9	✓	Invesco Intl Developed Low Vol	+0.2%	+218.86%	Add
10	WELL	Welltower Inc.	+0.2%	-0.61%	Trim
11	O	Realty Income CORP	+0.1%	-0.40%	Trim
12	IP	International Paper Co	+0.1%	+2.40%	Add
13	DOC	Healthpeak Properties, Inc.	+0.1%	+2.47%	Add
14	WFC	Wells Fargo & Co	+0.1%	+3.82%	Add
15	UPS	United Parcel Service-cl B	+0.1%	-2.00%	Trim
16	KMB	Kimberly-clark CORP	+0.1%	+3.04%	Add
17	SO	Southern Co/the	+0.1%	-1.44%	Trim
18	SON	Sonoco Products Co	+0.1%	-1.46%	Trim
19	CLX	Clorox Company	+0.1%	-0.16%	Trim
20	GOF	Guggenheim Strategic Opportunities Fund	0%	-3.45%	Trim
21	DOW	Dow Chem Co	-0.1%	+2.50%	Add
22	VIG	Vanguard Dividend Apprec ETF	-0.1%	-43.60%	Trim
23	EMR	Emerson Electric Co	-0.1%	-12.56%	Trim
24	✓	Powershares	-0.1%	-13.63%	Trim
25	SCHF	Schwab Intl Equity ETF	-1.7%	-24.00%	Trim
26	IDV	Ishares International Select	-4.6%	-95.97%	Trim
27	IGSB	Ishares 1-5y Inv Grade CORP	—	EXIT	Sold out
28	✓	Claymore Exchange Trd Fd Tr	—	EXIT	Sold out
29	CWI	State Street Spdr Msci Acwi	—	NEW	New buy
30	R6C2	Royal Dutch Shell-spon Adr-b	—	EXIT	Sold out
31	MRK	Merck & Co. INC.	—	NEW	New buy
32	✓	Claymore Exchange Trd Fd Tr	—	EXIT	Sold out
33	VZ	Verizon Communications INC	—	EXIT	Sold out
34	SCHE	Schwab Emrg Mrkts Eqty ETF	—	NEW	New buy
35	EPP	Ishares Msci Pacific Ex Japa	—	NEW	New buy
36	SCZ	Ishares Msci Eafe Small-cap	—	NEW	New buy
37	BRK-A	Berkshire Hathaway Inc-cl A	—	EXIT	Sold out
38	FNDA	Schwab Fndmntl US Sm Co ETF	—	NEW	New buy
39	✓	Powershares Qqq Trust Ser 1	—	EXIT	Sold out
40	BND	Vanguard Total Bond Market	—	EXIT	Sold out
41	GMF	State Street Spdr S&p Emergi	—	NEW	New buy
42	MNA	Nyli Merger Arbitrage ETF	—	NEW	New buy
43	✓	Powershares ETF Tr Ii	—	NEW	New buy
44	SPY	Ss Spdr S&p 500 ETF Trust-us	—	EXIT	Sold out
45	BRK-B	Berkshire Hathaway Inc-cl B	—	EXIT	Sold out
46	GOF	Guggenheim Strategic Opportunities Fund	—	NEW	New buy
47	JNJ	Johnson & Johnson	—	NEW	New buy
48	ZBH	Zimmer Biomet Holdings INC	—	NEW	New buy
49	FITB	Fifth Third Bancorp	—	NEW	New buy
50	SRCLEUR	Stericycle INC	—	NEW	New buy