CIK: 0001512404
Total reported value
$620.2M
Reporting period: 2024-09-30 · Number of holdings: 131
Gateway Advisory, LLC disclosed 131 holdings in its latest 13F filing for the period ending 2024-09-30, with total reported value of $620.2M and a quarterly turnover rate of 0.0%.
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Gateway Advisory, LLC's disclosed holdings carry a Herfindahl concentration index of 0.040 — mathematically equivalent to about 25 equally-sized positions, well below its 131 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.06), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 17% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
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No holding changes this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SHV | Ishares 0-1 Year Treasury Bo | ETF-Gov Bonds | 9.75% | — | +13.90% | |
| 2 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 8.08% | — | -0.14% | |
| 3 | IBDY | Ishares Ibonds Dec 2033 CORP | ETF-Other | 7.25% | — | +3.18% | |
| 4 | IBDW | Ishares Ibonds Dec 2031 CORP | ETF-Other | 5.53% | — | +3.39% | |
| 5 | IBDX | Ishares Ibonds Dec 2032 Tc | ETF-Other | 5.53% | — | +3.48% | |
| 6 | IBDV | Ishares Ibonds Dec 2030 CORP | ETF-Other | 5.51% | — | +3.29% | |
| 7 | IBDU | Ishares Ibonds Dec 2029 Term | ETF-Other | 3.57% | — | +3.83% | |
| 8 | IBDT | Ishares Ibonds Dec 2028 ETF | ETF-Other | 3.55% | — | +3.76% | |
| 9 | PDP | Invesco Dorsey Wright Moment | ETF-Other | 3.54% | — | -0.37% | |
| 10 | XLU | St Sr Utl Sl Se Spdr Etf-usd | ETF-Other | 3.25% | — | +3.56% | |
| 11 | IBDS | Ishrs Ibnds Dec 27 CORP ETF | ETF-Other | 2.46% | — | +3.80% | |
| 12 | EWJ | Ishares Msci Japan ETF | ETF-Other | 2.07% | — | +0.46% | |
| 13 | AAPL | Apple Inc | Stock-Tech | 1.98% | — | -4.86% | |
| 14 | EMHY | Ishares J.p. Morgan Em High | ETF-Other | 1.91% | — | -1.07% | |
| 15 | IBDR | Ishares Ibonds Dec 2026 Term | ETF-Other | 1.73% | — | +2.67% | |
| 16 | IAU | Ishares Gold Trust | ETF-Commodities | 1.46% | — | -4.61% | |
| 17 | MLN | Vaneck Long Muni ETF | ETF-Other | 1.44% | — | +1.74% | |
| 18 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 1.26% | — | -1.64% | |
| 19 | MSFT | Microsoft CORP | Stock-Tech | 1.19% | — | -13.77% | |
| 20 | INDY | Ishares India 50 ETF | ETF-Other | 1.16% | — | -1.58% | |
| 21 | AMZN | Amazon.com Inc | Stock-Consumer Disc | 1.10% | — | -2.34% | |
| 22 | CAT | Caterpillar Inc | Stock-Industrials | 1.09% | — | -2.59% | |
| 23 | FXR | First Trust Indst/producers | ETF-Other | 1.08% | — | -1.65% | |
| 24 | FXD | First Trust Consumer Discret | ETF-Other | 1.00% | — | +0.11% | |
| 25 | IBMR | Ishares Ibonds Dec 2029 M Bd | ETF-Other | 0.99% | — | +0.75% | |
| 26 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.97% | — | -11.03% | |
| 27 | FTXL | First Trust Nasdaq Semicondu | ETF-Tech | 0.96% | — | -0.39% | |
| 28 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 0.96% | — | -1.08% | |
| 29 | QTEC | First Trust Nasdq 100 Tech I | ETF-Tech | 0.93% | — | -0.75% | |
| 30 | FDN | First Trust Dj Internet Ind | ETF-Other | 0.90% | — | +0.58% | |
| 31 | IBM | Intl Business Machines CORP | Stock-Tech | 0.89% | — | -0.07% | |
| 32 | CRM | Salesforce Inc | Stock-Tech | 0.77% | — | +1.94% | |
| 33 | MRK | Merck & Co. Inc. | Stock-Healthcare | 0.74% | — | +1.30% | |
| 34 | IBMQ | Ishares Ibonds Dec 2028 Muni | ETF-Other | 0.72% | — | +0.34% | |
| 35 | GRPM | Invesco S&p Midcap 400 Garp | ETF-Other | 0.65% | — | +2.59% | |
| 36 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 0.63% | — | +2.68% | |
| 37 | XOM | Exxon Mobil CORP | Stock-Energy | 0.62% | — | -0.73% | |
| 38 | IVOO | Vanguard S&p Mid-cap 400 ETF | ETF-Other | 0.58% | — | +2.34% | |
| 39 | IVOV | Vanguard S&p Mid-cap 400 Val | ETF-Other | 0.58% | — | +0.82% | |
| 40 | VOOV | Vanguard S&p 500 Value ETF | ETF-Large Cap & Growth | 0.58% | — | +0.31% | |
| 41 | IBMP | Ishares Ibonds Dec 2027 Term | ETF-Other | 0.54% | — | +0.48% | |
| 42 | ICSH | Ishares Ultra Short Duration | ETF-Other | 0.53% | — | +1.61% | |
| 43 | IBMO | Ishares Ibonds Dec 2026 Term | ETF-Other | 0.46% | — | +0.83% | |
| 44 | TLT | iShares 20+ Year Treasury Bond ETF | ETF-Gov Bonds | 0.43% | — | +3.28% | |
| 45 | ADP | Automatic Data Processing | Stock-Tech | 0.34% | — | — | |
| 46 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.32% | — | -7.70% | |
| 47 | GE | General Electric | Stock-Industrials | 0.28% | — | — | |
| 48 | VGT | Vanguard Info Tech ETF | ETF-Tech | 0.23% | — | — | |
| 49 | NVDA | Nvidia CORP | Stock-Tech | 0.22% | — | -13.02% | |
| 50 | SDOG | Alps Sector Dividend Dogs | ETF-Other | 0.22% | — | -1.91% |
Performance for Q3 2026
-2%
Performance Last 4 Quarters
+8.8%
| Period | Holdings | Total value | Stability | Top holdings | |
|---|---|---|---|---|---|
| 2024 Q3 | 131 | $620.2M | 0 | ||
| 2024 Q2 | 140 | $588.8M | 0 | ||
| 2024 Q1 | 132 | $570.1M | 0 | ||
| 2023 Q4 | 128 | $520.9M | 0 | ||
| 2023 Q3 | 107 | $490.3M | 0 | ||
| 2023 Q2 | 106 | $472.0M | 0 | ||
| 2023 Q1 | 93 | $449.1M | 0 | ||
| 2022 Q4 | 73 | $389.7M | 0 | ||
| 2022 Q3 | 77 | $403.3M | 0 | ||
| 2022 Q2 | 64 | $234.8M | 0 | ||
| 2022 Q1 | 97 | $368.0M | 0 | ||
| 2021 Q4 | 103 | $469.1M | 0 | ||
| 2021 Q3 | 117 | $480.4M | 0 | ||
| 2021 Q2 | 104 | $469.7M | 91 | ||
| 2021 Q1 | 93 | $395.4M | 27 | ||
| 2020 Q4 | 73 | $459.5M | 30 | ||
| 2020 Q3 | 66 | $424.6M | 32 | ||
| 2020 Q2 | 60 | $340.7M | 64 | ||
| 2020 Q1 | 56 | $297.2M | 100 | ||
| 2019 Q4 | 66 | $406.1M | 36 | ||
| 2019 Q3 | 61 | $294.9M | 34 | ||
| 2019 Q2 | 59 | $388.8M | 39 | ||
| 2019 Q1 | 63 | $385.8M | 52 | ||
| 2018 Q4 | 58 | $239.0M | 59 | ||
| 2018 Q3 | 72 | $380.5M | 18 | ||
| 2018 Q2 | 62 | $355.3M | 100 | ||
| 2018 Q1 | 72 | $341.4M | 16 | ||
| 2017 Q4 | 94 | $361.2M | 36 | ||
| 2017 Q3 | 73 | $336.0M | 8 | ||
| 2017 Q2 | 88 | $323.4M | 39 | ||
| 2017 Q1 | 84 | $312.6M | 56 | ||
| 2016 Q4 | 52 | $290.1M | 35 | ||
| 2016 Q3 | 50 | $276.4M | 10 | ||
| 2016 Q2 | 43 | $257.9M | 37 | ||
| 2016 Q1 | 36 | $212.8M | 96 | ||
| 2015 Q4 | 47 | $218.2M | 18 | ||
| 2015 Q3 | 35 | $210.9M | 17 | ||
| 2015 Q2 | 41 | $227.4M | 5 | ||
| 2015 Q1 | 39 | $225.4M | 13 | ||
| 2014 Q4 | 34 | $222.3M | 15 | ||
| 2014 Q3 | 37 | $218.2M | 6 | ||
| 2014 Q2 | 41 | $216.7M | 7 | ||
| 2014 Q1 | 41 | $206.9M | 38 | ||
| 2013 Q4 | 41 | $181.1M | 13 | ||
| 2013 Q3 | 29 | $176.1M | 22 | ||
| 2013 Q2 | 32 | $167.3M | 0 |
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|
Gateway Advisory, LLC returned an annualized -22.2% over the trailing 36 months — underperforming the S&P 500 by 1.3 points — based on a reconstructed track record of its disclosed 13F positions, with a beta of -0.77 (less volatile than the market) and a 33% quarterly batting average against the index.
Its portfolio is broadly diversified and long-term-holding, with 37.7% of the portfolio concentrated in Information Technology.
Its concentration score has fallen from 62 to 16 over the past 4 quarters — a shift toward broader diversification.
It has added to its XLU position over the past two quarters (+$10.7M, now $20.2M), while trimming QQQ over the same stretch (-$3.3M, still holding $328.1K).
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