CIK: 0001884018
Total reported value
$632.4M
Reporting period: 2026-03-31 · Number of holdings: 158
Rollins Financial Advisors, LLC disclosed 158 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $632.4M and a quarterly turnover rate of 15.9%.
Browse other institutions with $100M to $1B AUMBrowse other institutions starting with "R"
Rollins Financial Advisors, LLC's disclosed holdings carry a Herfindahl concentration index of 0.041 — mathematically equivalent to about 24 equally-sized positions, well below its 158 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.36), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 44% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim MSFT
-1.5% -$12.6M
Trim SCHG
-6.0% -$7.4M
Trim AKRE
-57.8% -$4.1M
Trim QQQ
-6.1% -$8.6M
Trim TSLA
-14.9% -$4.4M
Add SPHQ
+8.7% $1.8M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 10.16% | -0.53% | -6.09% | |
| 2 | AAPL | Apple INC | Stock-Tech | 8.76% | -0.08% | -1.42% | |
| 3 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 6.30% | -0.03% | +0.51% | |
| 4 | SCHG | Schwab US Large-cap Growth | ETF-Other | 6.13% | -0.65% | -5.99% | |
| 5 | MSFT | Microsoft CORP | Stock-Tech | 6.09% | -1.41% | -1.46% | |
| 6 | AMZN | Amazon.com INC | Stock-Consumer Disc | 6.03% | -0.26% | -1.36% | |
| 7 | BAC | Bank Of America CORP | Stock-Financials | 3.50% | -0.18% | -0.18% | |
| 8 | SPHQ | Invesco S&p 500 Quality ETF | ETF-Large Cap & Growth | 3.48% | +0.52% | +8.73% | |
| 9 | QQQM | Invesco Nasdaq 100 ETF | ETF-Tech | 2.98% | +0.03% | -0.22% | |
| 10 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 2.52% | +0.42% | +7.88% | |
| 11 | META | Meta Platforms Inc-class A | Stock-Comm Services | 2.37% | -0.32% | -5.63% | |
| 12 | JPM | Jpmorgan Chase & Co | Stock-Financials | 2.06% | -0.05% | -0.59% | |
| 13 | PVAL | Putnam Focused Lrg Cap Value | ETF-Other | 1.88% | +0.48% | +22.06% | |
| 14 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 1.71% | +0.01% | -2.70% | |
| 15 | IYW | Ishares Ustechnology ETF | ETF-Tech | 1.69% | -0.14% | -5.56% | |
| 16 | TSLA | Tesla INC | Stock-Consumer Disc | 1.66% | -0.53% | -14.95% | |
| 17 | PYLD | Pimco Multisector Bond Actv | ETF-Other | 1.43% | +0.25% | +14.58% | |
| 18 | IXN | Ishares Global Tech ETF | ETF-Tech | 1.35% | +0.01% | -1.84% | |
| 19 | SPMO | Invesco S&p 500 Momentum ETF | ETF-Large Cap & Growth | 1.35% | — | +4.07% | |
| 20 | NEAR | Ishares Sh Dba ETF Usd INC | ETF-Other | 1.24% | — | +1.33% | |
| 21 | FNDX | Schwab Fndmntl US Lrg Co ETF | ETF-Other | 1.19% | — | -2.68% | |
| 22 | TSPA | T Rowe Price US Eqy Research | ETF-Other | 1.18% | — | +2.79% | |
| 23 | NVDA | Nvidia CORP | Stock-Tech | 1.16% | — | -0.19% | |
| 24 | BINC | Ishares Flex I A Etf-usd INC | ETF-Other | 0.95% | +0.15% | +11.23% | |
| 25 | KMI | Kinder Morgan INC | Stock-Energy | 0.82% | +0.16% | -5.21% | |
| 26 | TQQQ | Proshares Ultrapro Qqq | ETF-Other | 0.81% | -0.27% | -11.66% | |
| 27 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.77% | -0.16% | -16.22% | |
| 28 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 0.72% | — | -3.05% | |
| 29 | XLK | Ss Technology Select Sector | ETF-Tech | 0.70% | — | +0.02% | |
| 30 | EPD | Enterprise Products Partners | Stock-Energy | 0.68% | +0.12% | -5.27% | |
| 31 | SPYG | Ss Spdr P S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.66% | -0.04% | -4.26% | |
| 32 | CAT | Caterpillar INC | Stock-Industrials | 0.66% | +0.21% | +9.49% | |
| 33 | PRF | Invesco Rafi US 1000 ETF | ETF-Other | 0.62% | — | -4.05% | |
| 34 | FBCG | Fidelity Blue Chip Grow ETF | ETF-Other | 0.52% | — | -0.30% | |
| 35 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.48% | — | -0.97% | |
| 36 | IMTM | Ishares Msci Intl Momentum F | ETF-Other | 0.43% | +0.31% | +245.03% | |
| 37 | FNDF | Schwab Fndmn Intl Lrg Co ETF | ETF-Other | 0.41% | +0.11% | +18.85% | |
| 38 | DLN | Wisdomtree US Largecap Divid | ETF-Other | 0.40% | — | -2.38% | |
| 39 | BCGD | Baron Global Durable Adv ETF | ETF-Other | 0.38% | +0.33% | +665.22% | |
| 40 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.37% | -0.06% | -16.65% | |
| 41 | AKRE | Akre Focus ETF | ETF-Other | 0.33% | -0.57% | -57.82% | |
| 42 | FELC | Fidelity Enh Lrg Cap Cor ETF | ETF-Other | 0.33% | -0.04% | -12.74% | |
| 43 | QLD | Proshares Ultra Qqq | ETF-Other | 0.32% | — | +12.42% | |
| 44 | VUG | Vanguard Growth ETF | ETF-Other | 0.31% | — | +3.05% | |
| 45 | VTV | Vanguard Value ETF | ETF-Other | 0.30% | — | -0.92% | |
| 46 | FELG | Fidelity Enh Lrg Cap Gwth | ETF-Other | 0.28% | -0.05% | -11.32% | |
| 47 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 0.27% | — | -1.47% | |
| 48 | DYNF | Ishrs US E F R A Etf-usd INC | ETF-Other | 0.27% | +0.13% | +90.60% | |
| 49 | HD | Home Depot INC | Stock-Consumer Disc | 0.27% | — | +0.28% | |
| 50 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.26% | — | — |
Performance for Q3 2026
+4.2%
Performance Last 4 Quarters
+26.2%
Based on 83% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 158 | $632.4M | 16 | |
| 2025-12-31 | 151 | $681.4M | 12 | |
| 2025-09-30 | 144 | $660.8M | 23 | |
| 2025-06-30 | 140 | $627.2M | 0 | |
| 2025-03-31 | 131 | $574.0M | 0 | |
| 2024-12-31 | 135 | $640.3M | 0 | |
| 2024-09-30 | 140 | $602.5M | 0 | |
| 2024-06-30 | 124 | $582.3M | 0 | |
| 2024-03-31 | 120 | $530.9M | 0 | |
| 2023-12-31 | 97 | $478.8M | 0 |
Rollins Financial Advisors, LLC's most significant position changes for 2026-03-31: New buy: Fidelity Enhanced Intl ETF (FENI); New buy: On Semiconductor (ON); New buy: Direx Dail Semi Bu 3x Et-usd (SOXL); New buy: Jpmorgan LTD Duration ETF (JPLD); New buy: Salesforce INC (CRM).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | SPHQ | Invesco S&p 500 Quality ETF | +0.5% | +8.73% | Add |
| 2 | PVAL | Putnam Focused Lrg Cap Value | +0.5% | +22.06% | Add |
| 3 | VYM | Vanguard High Dvd Yield ETF | +0.4% | +7.88% | Add |
| 4 | BCGD | Baron Global Durable Adv ETF | +0.3% | +665.22% | Add |
| 5 | IMTM | Ishares Msci Intl Momentum F | +0.3% | +245.03% | Add |
| 6 | PYLD | Pimco Multisector Bond Actv | +0.3% | +14.58% | Add |
| 7 | CAT | Caterpillar INC | +0.2% | +9.49% | Add |
| 8 | IEMG | Ishares Core Msci Emerging | +0.2% | +161.68% | Add |
| 9 | KMI | Kinder Morgan INC | +0.2% | -5.21% | Trim |
| 10 | BINC | Ishares Flex I A Etf-usd INC | +0.2% | +11.23% | Add |
| 11 | NFLX | Netflix INC | +0.1% | +130.60% | Add |
| 12 | DYNF | Ishrs US E F R A Etf-usd INC | +0.1% | +90.60% | Add |
| 13 | EPD | Enterprise Products Partners | +0.1% | -5.27% | Trim |
| 14 | FNDF | Schwab Fndmn Intl Lrg Co ETF | +0.1% | +18.85% | Add |
| 15 | ITA | Ishares U.s. Aerospace & Def | +0.1% | +29.38% | Add |
| 16 | ET | Energy Transfer LP | +0.1% | +10.23% | Add |
| 17 | QQQM | Invesco Nasdaq 100 ETF | 0% | -0.22% | Trim |
| 18 | ITOT | Ishares Core S&p Total U.s. | 0% | -2.70% | Trim |
| 19 | IXN | Ishares Global Tech ETF | 0% | -1.84% | Trim |
| 20 | NVDA | Nvidia CORP | — | -0.19% | Trim |
| 21 | XLK | Ss Technology Select Sector | — | +0.02% | Add |
| 22 | GOOGL | Alphabet Inc-cl A | 0% | +0.51% | Add |
| 23 | SPYG | Ss Spdr P S&p 500 Growth ETF | 0% | -4.26% | Trim |
| 24 | FELC | Fidelity Enh Lrg Cap Cor ETF | 0% | -12.74% | Trim |
| 25 | JPM | Jpmorgan Chase & Co | -0.1% | -0.59% | Trim |
| 26 | FELG | Fidelity Enh Lrg Cap Gwth | -0.1% | -11.32% | Trim |
| 27 | FDN | First Trust Dj Internet Ind | -0.1% | -37.20% | Trim |
| 28 | AIQ | Global X Art Intel & Tech | -0.1% | -29.65% | Trim |
| 29 | BRK-B | Berkshire Hathaway Inc-cl B | -0.1% | -16.65% | Trim |
| 30 | TCAF | T Rowe Prc Cap Appreciation | -0.1% | -63.26% | Trim |
| 31 | AAPL | Apple INC | -0.1% | -1.42% | Trim |
| 32 | XLF | Ss Financial Select Sector | -0.1% | -60.80% | Trim |
| 33 | MINT | Pimco Enhanced Short Maturit | -0.1% | -36.88% | Trim |
| 34 | IYW | Ishares Ustechnology ETF | -0.1% | -5.56% | Trim |
| 35 | IVW | Ishares S&p 500 Growth ETF | -0.2% | -16.22% | Trim |
| 36 | BAC | Bank Of America CORP | -0.2% | -0.18% | Trim |
| 37 | AMZN | Amazon.com INC | -0.3% | -1.36% | Trim |
| 38 | TQQQ | Proshares Ultrapro Qqq | -0.3% | -11.66% | Trim |
| 39 | META | Meta Platforms Inc-class A | -0.3% | -5.63% | Trim |
| 40 | QQQ | Invesco Qqq Trust Series 1 | -0.5% | -6.09% | Trim |
| 41 | TSLA | Tesla INC | -0.5% | -14.95% | Trim |
| 42 | AKRE | Akre Focus ETF | -0.6% | -57.82% | Trim |
| 43 | SCHG | Schwab US Large-cap Growth | -0.7% | -5.99% | Trim |
| 44 | MSFT | Microsoft CORP | -1.4% | -1.46% | Trim |
| 45 | FENI | Fidelity Enhanced Intl ETF | — | NEW | New buy |
| 46 | ON | On Semiconductor | — | NEW | New buy |
| 47 | SOXL | Direx Dail Semi Bu 3x Et-usd | — | NEW | New buy |
| 48 | JPLD | Jpmorgan LTD Duration ETF | — | NEW | New buy |
| 49 | CRM | Salesforce INC | — | NEW | New buy |
| 50 | BCTK | Baron Technology ETF | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-05-05 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-04 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-10 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-08-07 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-22 | Amendment | View on EDGAR |
| 2025-03-31 | 2025-05-09 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-13 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-11-13 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-14 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-14 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-13 | 13F-HR | View on EDGAR |
Institutions with a similar AUM
CIK 0002031642
Total reported value
$632.3M
569 stks
2026-06-30
AUM within 0.0% of this institution
CIK 0001764766
Total reported value
$632.4M
121 stks
2026-03-31
AUM within 0.0% of this institution
CIK 0001632574
Total reported value
$632.1M
6 stks
2026-03-31
AUM within 0.0% of this institution
Institutions with overlapping top holdings
CIK 0001050743
Total reported value
$7.8B
1,357 stks
2026-03-31
4 of the top 5 holdings overlap, including Apple INC
CIK 0001462525
Total reported value
$175.5M
127 stks
2020-12-31
Stale — no recent filing
4 of the top 5 holdings overlap, including Apple INC
CIK 0001792283
Total reported value
$3.0B
662 stks
2026-03-31
4 of the top 5 holdings overlap, including Apple INC