CIK: 0001427514
Total reported value
$3.4B
Reporting period: 2026-03-31 · Number of holdings: 556
Dana Investment Advisors, Inc. disclosed 556 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $3.4B and a quarterly turnover rate of 22.1%.
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Dana Investment Advisors, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.010 — mathematically equivalent to about 99 equally-sized positions, well below its 556 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.15), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Trim MSFT
-4.6% -$40.1M
Trim ADBE
-69.7% -$27.0M
Add ORCL
+1086.8% $20.5M
Trim WDAY
-97.6% -$19.1M
Trim KR
-80.6% -$18.8M
Trim DUNK
-4.0% -$18.4M
Showing top 200 holdings (of 556 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | AAPL | Apple INC | Stock-Tech | 4.35% | -0.28% | -1.84% | |
| 2 | NVDA | Nvidia CORP | Stock-Tech | 4.17% | -0.04% | +3.31% | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 3.23% | -1.09% | -4.64% | |
| 4 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 3.03% | -0.21% | -0.70% | |
| 5 | AMZN | Amazon.com INC | Stock-Consumer Disc | 2.22% | -0.06% | +4.95% | |
| 6 | DUNK | Dana Unconstrained Eq ETF | ETF-Other | 2.06% | -0.48% | -3.99% | |
| 7 | AVGO | Broadcom INC | Stock-Tech | 1.60% | — | +7.49% | |
| 8 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.45% | -0.31% | -6.99% | |
| 9 | V | Visa Inc-class A Shares | Stock-Financials | 1.19% | -0.22% | -4.53% | |
| 10 | NOW | Servicenow INC | Stock-Tech | 1.12% | — | +37.71% | |
| 11 | LRCX | Lam Research CORP | Stock-Tech | 1.10% | — | -17.47% | |
| 12 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.04% | -0.11% | -3.18% | |
| 13 | ABBV | Abbvie INC | Stock-Healthcare | 1.00% | — | +4.49% | |
| 14 | LLY | Eli Lilly & Co | Stock-Healthcare | 1.00% | -0.28% | -11.24% | |
| 15 | FANG | Diamondback Energy INC | Stock-Energy | 0.96% | +0.26% | +1.07% | |
| 16 | CSCO | Cisco Systems INC | Stock-Tech | 0.93% | +0.42% | +77.31% | |
| 17 | VRT | Vertiv Holdings Co-a | Stock-Industrials | 0.87% | +0.15% | -23.34% | |
| 18 | IQV | Iqvia Holdings INC | Stock-Healthcare | 0.85% | -0.17% | +6.75% | |
| 19 | SLB | Slb LTD | Stock-Energy | 0.85% | +0.21% | -3.74% | |
| 20 | ACN | Accenture plc | Stock-Tech | 0.81% | — | +22.83% | |
| 21 | DIVE | Danaconcentrateddividendetf | ETF-Other | 0.80% | — | -0.07% | |
| 22 | PM | Philip Morris International | Stock-Consumer Staples | 0.78% | +0.27% | +43.11% | |
| 23 | BNY | Bank Of New York Mellon CORP | Stock-Financials | 0.77% | -0.09% | -14.79% | |
| 24 | AMT | American Tower CORP | Stock-Real Estate | 0.76% | +0.23% | +40.93% | |
| 25 | UBER | Uber Technologies INC | Stock-Industrials | 0.73% | — | +11.34% | |
| 26 | AXP | American Express Co | Stock-Financials | 0.72% | -0.16% | -2.02% | |
| 27 | WFC | Wells Fargo & Co | Stock-Financials | 0.72% | -0.16% | -6.16% | |
| 28 | ORCL | Oracle CORP | Stock-Tech | 0.69% | +0.62% | +1086.78% | |
| 29 | ALL | Allstate CORP | Stock-Financials | 0.66% | — | +12.73% | |
| 30 | TJX | Tjx Companies INC | Stock-Consumer Disc | 0.64% | — | -8.52% | |
| 31 | DAL | Delta Air Lines INC | Stock-Industrials | 0.61% | +0.20% | +52.79% | |
| 32 | QSR | Restaurant Brands Intern | Stock-Consumer Disc | 0.60% | — | -0.34% | |
| 33 | PH | Parker Hannifin CORP | Stock-Industrials | 0.59% | — | -3.38% | |
| 34 | ADI | Analog Devices INC | Stock-Tech | 0.58% | -0.28% | -43.48% | |
| 35 | MCK | Mckesson CORP | Stock-Healthcare | 0.53% | — | -7.92% | |
| 36 | IBKR | Interactive Brokers Gro-cl A | Stock-Financials | 0.52% | — | -16.67% | |
| 37 | SYY | Sysco CORP | Stock-Consumer Staples | 0.49% | — | -7.26% | |
| 38 | TPR | Tapestry INC | Stock-Consumer Disc | 0.49% | — | -13.14% | |
| 39 | PHM | Pultegroup INC | Stock-Consumer Disc | 0.49% | — | -13.15% | |
| 40 | AEIS | Advanced Energy Industries | Stock-Industrials | 0.49% | — | -21.41% | |
| 41 | XOM | Exxon Mobil CORP | Stock-Energy | 0.48% | +0.14% | -2.02% | |
| 42 | SNOW | Snowflake INC | Stock-Tech | 0.48% | — | +22.49% | |
| 43 | CNP | Centerpoint Energy INC | Stock-Utilities | 0.48% | — | -3.44% | |
| 44 | PAHC | Phibro Animal Health Corp-a | Stock-Other | 0.47% | — | -12.46% | |
| 45 | MD | Pediatrix Medical Group INC | Stock-Other | 0.46% | — | +12.10% | |
| 46 | UCTT | Ultra Clean Holdings INC | Stock-Other | 0.46% | +0.17% | -35.96% | |
| 47 | PPL | Ppl CORP | Stock-Utilities | 0.45% | — | -1.74% | |
| 48 | LIN | Linde plc | Stock-Materials | 0.45% | — | +1.63% | |
| 49 | LHX | L3harris Technologies INC | Stock-Industrials | 0.42% | — | -12.50% | |
| 50 | BAC | Bank Of America CORP | Stock-Financials | 0.42% | — | -2.81% |
Performance for Q3 2026
+3.6%
Performance Last 4 Quarters
+27.7%
Based on 78% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 556 | $3.4B | 22 | |
| 2025-12-31 | 551 | $3.4B | 17 | |
| 2025-09-30 | 557 | $3.4B | 41 | |
| 2025-06-30 | 537 | $3.0B | 0 | |
| 2025-03-31 | 542 | $2.8B | 100 | |
| 2024-12-31 | 539 | $3.0B | 0 | |
| 2024-09-30 | 531 | $3.0B | 0 | |
| 2024-06-30 | 522 | $3.0B | 0 | |
| 2024-03-31 | 523 | $3.0B | 0 | |
| 2023-12-31 | 421 | $2.1B | 0 | |
| 2023-09-30 | 406 | $2.0B | 0 | |
| 2023-06-30 | 391 | $2.0B | 0 | |
| 2023-03-31 | 395 | $2.0B | 0 | |
| 2022-12-31 | 398 | $1.9B | 0 | |
| 2022-09-30 | 397 | $1.8B | 0 | |
| 2022-06-30 | 412 | $2.0B | 0 | |
| 2022-03-31 | 342 | $2.2B | 0 | |
| 2021-12-31 | 329 | $2.3B | 0 | |
| 2021-09-30 | 315 | $2.2B | 0 | |
| 2021-06-30 | 316 | $2.3B | 98 | |
| 2021-03-31 | 315 | $2.2B | 38 | |
| 2020-12-31 | 297 | $2.0B | 24 | |
| 2020-09-30 | 281 | $1.8B | 25 | |
| 2020-06-30 | 261 | $1.8B | 38 | |
| 2020-03-31 | 269 | $1.6B | 52 | |
| 2019-12-31 | 285 | $2.1B | 23 | |
| 2019-09-30 | 261 | $2.0B | 21 | |
| 2019-06-30 | 279 | $2.0B | 22 | |
| 2019-03-31 | 276 | $2.1B | 32 | |
| 2018-12-31 | 268 | $2.0B | 35 | |
| 2018-09-30 | 267 | $2.4B | 34 | |
| 2018-06-30 | 269 | $2.3B | 35 | |
| 2018-03-31 | 264 | $2.2B | 30 | |
| 2017-12-31 | 267 | $2.3B | 19 | |
| 2017-09-30 | 261 | $2.2B | 26 | |
| 2017-06-30 | 272 | $2.1B | 24 | |
| 2017-03-31 | 278 | $2.1B | 28 | |
| 2016-12-31 | 283 | $2.1B | 52 | |
| 2016-09-30 | 266 | $2.1B | 43 | |
| 2016-06-30 | 261 | $2.3B | 38 | |
| 2016-03-31 | 266 | $2.2B | 100 | |
| 2015-12-31 | 277 | $2.1M | 100 | |
| 2015-09-30 | 267 | $2.1B | 43 | |
| 2015-06-30 | 262 | $2.1B | 37 | |
| 2015-03-31 | 259 | $2.1B | 56 | |
| 2014-12-31 | 271 | $2.5B | 62 | |
| 2014-09-30 | 256 | $1.7B | 25 | |
| 2014-06-30 | 263 | $1.7B | 28 | |
| 2014-03-31 | 261 | $1.6B | 41 | |
| 2013-12-31 | 266 | $1.6B | 30 | |
| 2013-09-30 | 260 | $1.4B | 42 | |
| 2013-06-30 | 257 | $1.3B | 0 |
Dana Investment Advisors, Inc.'s most significant position changes for 2026-03-31: New buy: Datadog INC - Class A (DDOG); New buy: NXP Semiconductors N.V. (NXPI); Sold out: ; New buy: Jm Smucker Co/the (SJM); New buy: Happen INC (HAPN).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | ORCL | Oracle CORP | +0.6% | +1086.78% | Add |
| 2 | CSCO | Cisco Systems INC | +0.4% | +77.31% | Add |
| 3 | SHOP | Shopify INC - Class A | +0.3% | +3437.46% | Add |
| 4 | PM | Philip Morris International | +0.3% | +43.11% | Add |
| 5 | PG | Procter & Gamble Co/the | +0.3% | +167.12% | Add |
| 6 | FANG | Diamondback Energy INC | +0.3% | +1.07% | Add |
| 7 | SPOT | Spotify Technology S.A. | +0.2% | +2586.98% | Add |
| 8 | AMT | American Tower CORP | +0.2% | +40.93% | Add |
| 9 | SLB | Slb LTD | +0.2% | -3.74% | Trim |
| 10 | DAL | Delta Air Lines INC | +0.2% | +52.79% | Add |
| 11 | UCTT | Ultra Clean Holdings INC | +0.2% | -35.96% | Trim |
| 12 | ARMK | Aramark | +0.2% | +179.26% | Add |
| 13 | PEP | Pepsico INC | +0.2% | +121.39% | Add |
| 14 | VRT | Vertiv Holdings Co-a | +0.2% | -23.34% | Trim |
| 15 | XOM | Exxon Mobil CORP | +0.1% | -2.02% | Trim |
| 16 | NVDA | Nvidia CORP | 0% | +3.31% | Add |
| 17 | AMZN | Amazon.com INC | -0.1% | +4.95% | Add |
| 18 | BNY | Bank Of New York Mellon CORP | -0.1% | -14.79% | Trim |
| 19 | JPM | Jpmorgan Chase & Co | -0.1% | -3.18% | Trim |
| 20 | HD | Home Depot INC | -0.1% | -46.81% | Trim |
| 21 | SYK | Stryker CORP | -0.1% | -55.59% | Trim |
| 22 | DASH | Doordash INC - A | -0.1% | +6.08% | Add |
| 23 | AXP | American Express Co | -0.2% | -2.02% | Trim |
| 24 | WFC | Wells Fargo & Co | -0.2% | -6.16% | Trim |
| 25 | GE | General Electric | -0.2% | -77.25% | Trim |
| 26 | IQV | Iqvia Holdings INC | -0.2% | +6.75% | Add |
| 27 | GOOGL | Alphabet Inc-cl A | -0.2% | -0.70% | Trim |
| 28 | V | Visa Inc-class A Shares | -0.2% | -4.53% | Trim |
| 29 | AAPL | Apple INC | -0.3% | -1.84% | Trim |
| 30 | LLY | Eli Lilly & Co | -0.3% | -11.24% | Trim |
| 31 | ADI | Analog Devices INC | -0.3% | -43.48% | Trim |
| 32 | META | Meta Platforms Inc-class A | -0.3% | -6.99% | Trim |
| 33 | STE | STERIS plc | -0.4% | -54.49% | Trim |
| 34 | DUNK | Dana Unconstrained Eq ETF | -0.5% | -3.99% | Trim |
| 35 | KR | Kroger Co | -0.5% | -80.63% | Trim |
| 36 | WDAY | Workday Inc-class A | -0.6% | -97.63% | Trim |
| 37 | ADBE | Adobe INC | -0.8% | -69.70% | Trim |
| 38 | MSFT | Microsoft CORP | -1.1% | -4.64% | Trim |
| 39 | DDOG | Datadog INC - Class A | — | NEW | New buy |
| 40 | NXPI | NXP Semiconductors N.V. | — | NEW | New buy |
| 41 | ✓ | — | EXIT | Sold out | |
| 42 | SJM | Jm Smucker Co/the | — | NEW | New buy |
| 43 | HAPN | Happen INC | — | NEW | New buy |
| 44 | NABL | N-able INC | — | NEW | New buy |
| 45 | PGNY | Progyny INC | — | NEW | New buy |
| 46 | PYPL | Paypal Holdings INC | — | EXIT | Sold out |
| 47 | AL | Air Lease CORP | — | EXIT | Sold out |
| 48 | COMP | Compass INC - Class A | — | NEW | New buy |
| 49 | DOCU | Docusign INC | — | NEW | New buy |
| 50 | G | Genpact Limited | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-05-14 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-05 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-10 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-08-13 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-15 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-06 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-11-13 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-27 | Amendment | View on EDGAR |
| 2024-06-30 | 2024-08-13 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-15 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-07 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-11-15 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-15 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-05-15 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-02-13 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-11-15 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-08-15 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-12 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-02-09 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-11-12 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-08-10 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-05-13 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-02-11 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-11-10 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-08-11 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-05-13 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-02-11 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-11-12 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-08-13 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-05-15 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-02-14 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-11-14 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-08-01 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-05-15 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-02-13 | 13F-HR | View on EDGAR |
| 2017-09-30 | 2017-11-15 | 13F-HR | View on EDGAR |
| 2017-06-30 | 2017-08-14 | 13F-HR | View on EDGAR |
| 2017-03-31 | 2017-05-12 | 13F-HR | View on EDGAR |
| 2016-12-31 | 2017-02-15 | 13F-HR | View on EDGAR |
| 2016-09-30 | 2016-11-15 | 13F-HR | View on EDGAR |
| 2016-06-30 | 2016-08-04 | 13F-HR | View on EDGAR |
| 2016-03-31 | 2016-05-12 | 13F-HR | View on EDGAR |
| 2015-12-31 | 2016-02-12 | 13F-HR | View on EDGAR |
| 2015-09-30 | 2015-11-12 | 13F-HR | View on EDGAR |
| 2015-06-30 | 2015-08-11 | 13F-HR | View on EDGAR |
| 2015-03-31 | 2015-05-15 | 13F-HR | View on EDGAR |
| 2014-12-31 | 2015-02-11 | 13F-HR | View on EDGAR |
| 2014-09-30 | 2014-11-12 | 13F-HR | View on EDGAR |
| 2014-06-30 | 2014-08-13 | 13F-HR | View on EDGAR |
| 2014-03-31 | 2014-05-05 | 13F-HR | View on EDGAR |
| 2013-12-31 | 2014-02-12 | 13F-HR | View on EDGAR |
| 2013-09-30 | 2013-11-08 | 13F-HR | View on EDGAR |
| 2013-06-30 | 2013-08-02 | 13F-HR | View on EDGAR |
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