FF

Friday Financial

Diversified strategyMomentum followerSector-focused

Total reported value

$373.4M

Reporting period: 2026-06-30 · Number of holdings: 108

Friday Financial disclosed 108 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $373.4M and a quarterly turnover rate of 25.6%.

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Personality snowflake

Concentration
30.03
Portfolio Stability
25.63
Momentum/Contrarian
100
Sector conviction
81.83
Diversification
100
Sizing Uniformity
73.21

Recent moves

  • Add SCHF

    +72.0%　$4.5M

  • Add SCHG

    +20.1%　$7.6M

  • Add QQQ

    +300.6%　$2.2M

  • Trim BSVO

    +5.1%　$3.7M

  • Trim CWI

    +1.1%　$1.1M

  • Trim AVDV

    +11.2%　$1.8M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1ITOTIshares Core S&p Total U.s.ETF-Other23.00%+0.20%+12.65%
2SCHGSchwab US Large-cap GrowthETF-Other6.95%+0.63%+20.12%
3BSVOEA Bridgeway Omni Sm-Cp ValETF-Other6.24%-0.50%+5.11%
4VGITVanguard Intermediate-term TETF-Other4.44%-0.16%+26.28%
5IDEVIshares Core Msci Dev MktsETF-Other4.00%-0.22%+14.05%
6AVDVAvantis Intl S/c Value ETFETF-Other3.64%-0.41%+11.17%
7SCHVSchwab US Large-cap ValueETF-Other3.57%+0.27%+23.50%
8DFSDDimensional Short DurationETF-Other3.51%-0.12%+24.88%
9SCHDSchwab US Dvd Equity ETFETF-Other3.17%-0.33%+9.78%
10DFEMDimensional Emrg Mrkt CoreETF-Other3.12%-0.10%+10.05%
11CWIState Street Spdr Msci AcwiETF-Other2.86%-0.45%+1.12%
12SCHFSchwab Intl Equity ETFETF-Other2.52%+0.82%+71.97%
13VTIPVanguard Short-term TipsETF-Other1.99%-0.18%+18.83%
14AAPLApple INCStock-Tech1.70%+0.10%+11.85%
15VTIVanguard Total Stock Mkt ETFETF-Other1.62%-0.21%-1.48%
16VIGVanguard Dividend Apprec ETFETF-Other1.34%-0.06%+10.93%
17IWFIshares Russell 1000 GrowthETF-Other1.21%-0.01%+346.39%
18AVUVAvantis US Small Cap ValueETF-Small Cap1.20%+0.04%+18.99%
19DUHPDimensional US High Profi EtETF-Other1.18%-0.05%+9.35%
20SPYVSs Spdr P S&p 500 Value ETFETF-Large Cap & Growth1.08%-0.08%+8.81%
21UMBFUmb Financial CORPStock-Financials1.07%+0.06%+5.92%
22DIHPDimensional International HiETF-Other1.06%-0.10%+10.76%
23VXUSVanguard Total Intl StockETF-Other1.03%-0.16%+1.50%
24QQQInvesco Qqq Trust Series 1ETF-Tech0.75%+0.55%+300.61%
25HYMBSs Spdr N Ice Hy Muni ETFETF-Other0.63%—+2.54%
26IWPIshares Russell Mid-cap GrowETF-Other0.51%+0.01%+19.97%
27FMBFirst Trust Managed MunicipaETF-Other0.49%—+14.08%
28AVEMAvantis Emerging Markets EqETF-Emerging Markets0.49%+0.13%+53.32%
29SLYGSs Spdr S&p 600 Sc Gr ETFETF-Other0.49%+0.08%+25.33%
30TSLATesla INCStock-Consumer Disc0.48%—-0.07%
31DEDeere & CoStock-Industrials0.48%——
32VWOVanguard Ftse Emerging MarkeETF-Emerging Markets0.47%—+2.69%
33IBITIshares Bitcoin Trust ETFETF-Crypto0.46%—+2.91%
34HYDVaneck High Yield Muni ETFETF-High Yield0.45%-0.01%+24.65%
35IEMGIshares Core Msci EmergingETF-Emerging Markets0.45%—+0.20%
36VBRVanguard Small-cap Value ETFETF-Other0.44%—-0.03%
37VBKVanguard Small-cap Grwth ETFETF-Other0.44%-0.03%+3.19%
38IVWIshares S&p 500 Growth ETFETF-Large Cap & Growth0.44%-0.02%+2.54%
39JMUBJpmorgan Municipal ETFETF-Other0.41%+0.08%+55.64%
40VOTVanguard Mid-cap Growth ETFETF-Other0.39%—+10.27%
41VOEVanguard Mid-cap Value ETFETF-Other0.37%—-0.65%
42MDYVSs Spdr S&p 400 Mc Val ETFETF-Other0.35%+0.17%+130.11%
43SPTMSs Spdr P S&p 1500 Comp ETFETF-Other0.34%—+0.01%
44PWRQuanta Services INCStock-Industrials0.32%——
45IWSIshares Russell Mid-cap ValuETF-Other0.31%—+1.66%
46DFAEDimensional Emerging Core EqETF-Emerging Markets0.30%+0.08%+50.66%
47IWOIshares Russell 2000 GrowthETF-Small Cap0.29%+0.08%+41.76%
48DFSVDimensional US Small Cap ValETF-Small Cap0.28%+0.09%+68.10%
49MUBIshares National Muni Bond EETF-Other0.28%+0.09%+86.04%
50VOOVanguard S&p 500 ETFETF-Large Cap & Growth0.27%+0.27%NEW
1–50 of 108

Holding changes this quarter

Friday Financial's most significant position changes for 2026-06-30: New buy: Vanguard S&p 500 ETF (VOO); New buy: Jpmorgan Equity Focus ETF (JPEF); New buy: Sandisk CORP (SNDK); New buy: Western Digital CORP (WDC); New buy: Ss Spdr S&p 400 Mc Gr ETF (MDYG).

Position changes disclosed by Friday Financial for the quarter ending 2026-06-30, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1SCHFSchwab Intl Equity ETF+0.8%+71.97%Add
2SCHGSchwab US Large-cap Growth+0.6%+20.12%Add
3QQQInvesco Qqq Trust Series 1+0.6%+300.61%Add
4SCHVSchwab US Large-cap Value+0.3%+23.50%Add
5VOOVanguard S&p 500 ETF+0.3%NEWNew buy
6ITOTIshares Core S&p Total U.s.+0.2%+12.65%Add
7JPEFJpmorgan Equity Focus ETF+0.2%NEWNew buy
8MDYVSs Spdr S&p 400 Mc Val ETF+0.2%+130.11%Add
9SNDKSandisk CORP+0.1%NEWNew buy
10WDCWestern Digital CORP+0.1%NEWNew buy
11AVEMAvantis Emerging Markets Eq+0.1%+53.32%Add
12AAPLApple INC+0.1%+11.85%Add
13MDYGSs Spdr S&p 400 Mc Gr ETF+0.1%NEWNew buy
14MUBIshares National Muni Bond E+0.1%+86.04%Add
15DFSVDimensional US Small Cap Val+0.1%+68.10%Add
16MDYState Street Spdr S&p Midcap+0.1%NEWNew buy
17PGProcter & Gamble Co/the+0.1%NEWNew buy
18GOOGLAlphabet Inc-cl A+0.1%NEWNew buy
19SLYGSs Spdr S&p 600 Sc Gr ETF+0.1%+25.33%Add
20JMUBJpmorgan Municipal ETF+0.1%+55.64%Add
21DFAEDimensional Emerging Core Eq+0.1%+50.66%Add
22IWOIshares Russell 2000 Growth+0.1%+41.76%Add
23JNJJohnson & Johnson+0.1%NEWNew buy
24SCHZSchwab US Aggregate Bond ETF+0.1%NEWNew buy
25AMDAdvanced Micro Devices+0.1%NEWNew buy
26MSMorgan Stanley+0.1%NEWNew buy
27UMBFUmb Financial CORP+0.1%+5.92%Add
28AVUVAvantis US Small Cap Value0%+18.99%Add
29IWPIshares Russell Mid-cap Grow0%+19.97%Add
30VOTVanguard Mid-cap Growth ETF—+10.27%Add
31IWFIshares Russell 1000 Growth0%+346.39%Add
32HYDVaneck High Yield Muni ETF0%+24.65%Add
33IVWIshares S&p 500 Growth ETF0%+2.54%Add
34VBKVanguard Small-cap Grwth ETF0%+3.19%Add
35DUHPDimensional US High Profi Et-0.1%+9.35%Add
36VIGVanguard Dividend Apprec ETF-0.1%+10.93%Add
37SPYVSs Spdr P S&p 500 Value ETF-0.1%+8.81%Add
38DFEMDimensional Emrg Mrkt Core-0.1%+10.05%Add
39DIHPDimensional International Hi-0.1%+10.76%Add
40DFSDDimensional Short Duration-0.1%+24.88%Add
41CATCaterpillar INC-0.1%-66.26%Trim
42VGITVanguard Intermediate-term T-0.2%+26.28%Add
43VXUSVanguard Total Intl Stock-0.2%+1.50%Add
44VTIPVanguard Short-term Tips-0.2%+18.83%Add
45VTIVanguard Total Stock Mkt ETF-0.2%-1.48%Trim
46IDEVIshares Core Msci Dev Mkts-0.2%+14.05%Add
47SCHDSchwab US Dvd Equity ETF-0.3%+9.78%Add
48AVDVAvantis Intl S/c Value ETF-0.4%+11.17%Add
49CWIState Street Spdr Msci Acwi-0.5%+1.12%Add
50BSVOEA Bridgeway Omni Sm-Cp Val-0.5%+5.11%Add

FAQ

What is Friday Financial and what type of investor is it?
Friday Financial is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $373.4M, spread across 108 disclosed positions.
What are Friday Financial's largest equity positions?
Based on the latest 13F filing, Friday Financial's top holdings by market value are: 1. Ishares Core S&p Total U.s. (ITOT) — $85.9M (23.0%) 2. Schwab US Large-cap Growth (SCHG) — $26.0M (7.0%) 3. EA Bridgeway Omni Sm-Cp Val (BSVO) — $23.3M (6.2%) 4. Vanguard Intermediate-term T (VGIT) — $16.6M (4.4%) 5. Ishares Core Msci Dev Mkts (IDEV) — $15.0M (4.0%)
What changes did Friday Financial make in its most recent portfolio filing?
In the latest reported quarter, Friday Financial made 50 notable position adjustments: 12 new positions were initiated, 36 existing holdings were added to, 2 positions were partially reduced, and 0 were completely exited. The largest of these moves: New buy: Vanguard S&p 500 ETF (VOO); New buy: Jpmorgan Equity Focus ETF (JPEF); New buy: Sandisk CORP (SNDK); New buy: Western Digital CORP (WDC); New buy: Ss Spdr S&p 400 Mc Gr ETF (MDYG)
What sectors does Friday Financial focus on?
Friday Financial is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 44.6% • Financials: 20.7% • Industrials: 13.1% • Consumer Discretionary: 9.3% • Consumer Staples: 5.6% • Communication Services: 4.8%

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