Bell Rock Capital LLC

Diversified strategyLong-term holderSector-focused

Total reported value

$81.0M

Reporting period: 2022-09-30 · Number of holdings: 94

Bell Rock Capital LLC disclosed 94 holdings in its latest 13F filing for the period ending 2022-09-30, with total reported value of $81.0M and a quarterly turnover rate of 0.0%.

Personality snowflake

Concentration: 16.46
Portfolio Stability: 0
Momentum/Contrarian: 50
Sector conviction: 82.35
Diversification: 100
Sizing Uniformity: 82.98

Recent moves

No holding changes this quarter

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	AAPL	Apple INC	Stock-Tech	15.81%	—	+1692.63%
2	AMZN	Amazon.com INC	Stock-Consumer Disc	5.31%	—	—
3	MSFT	Microsoft CORP	Stock-Tech	4.27%	—	+717.56%
4	F	Ford Motor Co	Stock-Consumer Disc	3.89%	—	—
5	CHD	Church & Dwight Co INC	Stock-Consumer Staples	3.13%	—	—
6	PG	Procter & Gamble Co/the	Stock-Consumer Staples	3.02%	—	+477.06%
7	KEY	Keycorp	Stock-Financials	2.88%	—	—
8	CPB	THE Campbell's Company	Stock-Consumer Staples	2.76%	—	—
9	QLD	Proshares Ultra Qqq	ETF-Other	2.66%	—	—
10	MCD	Mcdonald's CORP	Stock-Consumer Disc	2.40%	—	+158.36%
11	QQQ	Invesco Qqq Trust Series 1	ETF-Tech	1.95%	—	—
12	COST	Costco Wholesale CORP	Stock-Consumer Staples	1.88%	—	—
13	CVS	Cvs Health CORP	Stock-Healthcare	1.85%	—	—
14	IIPR	Innovative Industrial Proper	Stock-Real Estate	1.78%	—	—
15	JNJ	Johnson & Johnson	Stock-Healthcare	1.68%	—	+469.69%
16	ITA	Ishares U.s. Aerospace & Def	ETF-Other	1.63%	—	—
17	KEL	Kellanova	Stock-Other	1.60%	—	—
18	AGZ	Ishares Agency Bond ETF	ETF-Other	1.51%	—	—
19	TGT	Target CORP	Stock-Consumer Disc	1.47%	—	—
20	IBM	Intl Business Machines CORP	Stock-Tech	1.26%	—	—
21	V	Visa Inc-class A Shares	Stock-Financials	1.18%	—	—
22	AXP	American Express Co	Stock-Financials	1.14%	—	—
23	KO	Coca-cola Co/the	Stock-Consumer Staples	1.13%	—	—
24	DEO	Diageo Plc-sponsored Adr	Stock-Consumer Staples	1.08%	—	—
25	MLVFUSD	Malvern Bancorp INC	Stock-Other	1.07%	—	—
26	HD	Home Depot INC	Stock-Consumer Disc	1.04%	—	—
27	VPU	Vanguard Utilities ETF	ETF-Other	1.02%	—	—
28	HON	Honeywell International INC	Stock-Industrials	0.96%	—	—
29	FLOT	Ishares Floating Rate Bond E	ETF-Other	0.91%	—	—
30	GLD	Spdr Gold Shares	ETF-Commodities	0.90%	—	—
31	VO	Vanguard Mid-cap ETF	ETF-Other	0.86%	—	—
32	CVX	Chevron CORP	Stock-Energy	0.84%	—	—
33	NEE	Nextera Energy INC	Stock-Utilities	0.80%	—	—
34	CLX	Clorox Company	Stock-Consumer Staples	0.77%	—	—
35	HSY	Hershey Co/the	Stock-Consumer Staples	0.73%	—	—
36	PDBC	Invesco Optimum Yield Divers	ETF-Other	0.69%	—	—
37	VGT	Vanguard Info Tech ETF	ETF-Tech	0.65%	—	—
38	FIW	First Trust Water ETF	ETF-Other	0.64%	—	—
39	VDC	Vanguard Consumer Staple ETF	ETF-Other	0.62%	—	—
40	SMIN	Ishares Msci India Small-cap	ETF-Other	0.62%	—	—
41	GOOGL	Alphabet Inc-cl A	Stock-Comm Services	0.62%	—	—
42	DIS	Walt Disney Co/the	Stock-Comm Services	0.59%	—	—
43	MNRLUSD	Brigham Minerals Inc-cl A	Stock-Other	0.58%	—	—
44	VAW	Vanguard Materials ETF	ETF-Other	0.56%	—	—
45	AMD	Advanced Micro Devices	Stock-Tech	0.56%	—	—
46	CCL1EUR	Carnival CORP LTD	Stock-Consumer Disc	0.54%	—	—
47	LLY	Eli Lilly & Co	Stock-Healthcare	0.52%	—	—
48	UPRO	Proshares Ultrapro S&p 500	ETF-Large Cap & Growth	0.52%	—	—
49	CALY	Callaway Golf Company	Stock-Other	0.48%	—	—
50	XHE	Ss Spdr S&p Hc Equip ETF	ETF-Other	0.48%	—	—

1–50 of 94

Reported value over time

Sector allocation

Sector allocation over time

Quarterly history

Period	Holdings	Total value	Stability	Top holdings
2022-09-30	94	$81.0M	0	1AAPL 2AMZN 3MSFT Top holdings2022-09-30 1.AAPL 2.AMZN 3.MSFT 4.F 5.CHD 6.PG 7.KEY 8.CPB 9.QLD 10.MCD
2022-06-30	33	$128.6M	0	1BSV 2VUG 3VBK Top holdings2022-06-30 1.BSV 2.VUG 3.VBK 4.DFAT 5.BNDX 6.DFIV 7.SCHV 8.IWC 9.SCHF 10.SYBT
2022-03-31	108	$107.1M	0	1AAPL 2AMZN 3F Top holdings2022-03-31 1.AAPL 2.AMZN 3.F 4.MSFT 5.CHD 6.QLD 7.KEY 8.PG 9.IIPR 10.TGT
2021-12-31	121	$136.0M	0	1AAPL 2AMZN 3F Top holdings2021-12-31 1.AAPL 2.AMZN 3.F 4.QLD 5.IIPR 6.KEY 7.CHD 8.MSFT 9.PG 10.TGT
2020-09-30	81	$82.5M	16	1AAPL 2AMZN 3QLD Top holdings2020-09-30 1.AAPL 2.AMZN 3.QLD 4.CHD 5.IIPR 6.MCD 7.KEY 8.F 9.MSFT 10.QQQ
2020-06-30	78	$77.0M	26	1AAPL 2AMZN 3QLD Top holdings2020-06-30 1.AAPL 2.AMZN 3.QLD 4.CHD 5.ITA 6.MSFT 7.KEY 8.F 9.CPB 10.MCD
2020-03-31	70	$64.4M	65	1AAPL 2AMZN 3QLD Top holdings2020-03-31 1.AAPL 2.AMZN 3.QLD 4.CHD 5.ITA 6.CPB 7.MSFT 8.MCD 9.KEY 10.V
2019-12-31	378	$116.2M	19	1AAPL 2AMZN 3QLD Top holdings2019-12-31 1.AAPL 2.AMZN 3.QLD 4.ALLY V0 02-15-40 2 5.KEY 6.CHD 7.CPB 8.MSFT 9.ITA 10.F
2019-09-30	362	$112.8M	23	1AAPL 2AMZN 3ALLY V0 02-15-40 2 Top holdings2019-09-30 1.AAPL 2.AMZN 3.ALLY V0 02-15-40 2 4.QLD 5.CHD 6.KEY 7.MCD 8.V 9.CPB 10.BA
2019-06-30	371	$113.9M	52	1AAPL 2QLD 3AMZN Top holdings2019-06-30 1.AAPL 2.QLD 3.AMZN 4.ALLY V0 02-15-40 2 5.KEY 6.CHD 7.UYG 8.NFLX 9.V 10.BA
2019-03-31	462	$174.0M	25	1AAPL 2AMZN 3QLD Top holdings2019-03-31 1.AAPL 2.AMZN 3.QLD 4.KMI 5.MSFT 6.ALLY V0 02-15-40 2 7.NFLX 8.BA 9.UYG 10.CHD
2018-12-31	479	$149.1M	43	1AAPL 2AMZN 3QLD Top holdings2018-12-31 1.AAPL 2.AMZN 3.QLD 4.MSFT 5.UYG 6.ALLY V0 02-15-40 2 7.CHD 8.HD 9.BA 10.KMI
2018-09-30	432	$203.9M	19	1AAPL 2AMZN 3QLD Top holdings2018-09-30 1.AAPL 2.AMZN 3.QLD 4.UYG 5.MSFT 6.HD 7.JPM 8.KEY 9.KMI 10.BA
2018-06-30	456	$197.7M	24	1AAPL 2AMZN 3QLD Top holdings2018-06-30 1.AAPL 2.AMZN 3.QLD 4.UYG 5.MSFT 6.HD 7.ICHR 8.KEY 9.BA 10.JPM
2018-03-31	458	$188.4M	23	1AAPL 2AMZN 3QLD Top holdings2018-03-31 1.AAPL 2.AMZN 3.QLD 4.UYG 5.ICHR 6.MSFT 7.HD 8.BA 9.KEY 10.JPM
2017-12-31	427	$185.0M	21	1AAPL 2QLD 3AMZN Top holdings2017-12-31 1.AAPL 2.QLD 3.AMZN 4.USX1 5.ICHR 6.META 7.UYG 8.HD 9.KEY 10.MSFT
2017-09-30	416	$175.1M	26	1AAPL 2QLD 3AMZN Top holdings2017-09-30 1.AAPL 2.QLD 3.AMZN 4.META 5.USX1 6.UYG 7.HD 8.KEY 9.MSFT 10.HON
2017-06-30	433	$162.5M	56	1AAPL 2QLD 3AMZN Top holdings2017-06-30 1.AAPL 2.QLD 3.AMZN 4.META 5.USX1 6.UYG 7.HD 8.JBLU 9.KEY 10.ACM
2017-03-31	368	$108.1M	28	1AAPL 2QLD 3USX1 Top holdings2017-03-31 1.AAPL 2.QLD 3.USX1 4.UYG 5.AMZN 6.ACM 7.JBLU 8.KEY 9.CHD 10.NFLX
2016-12-31	362	$94.9M	0	1AAPL 2QLD 3UYG Top holdings2016-12-31 1.AAPL 2.QLD 3.UYG 4.AMZN 5.USX1 6.KEY 7.JBLU 8.META 9.ACM 10.WEC V6 08-01-73

Holding changes this quarter

Position changes disclosed by Bell Rock Capital LLC for the quarter ending 2022-09-30, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action

FAQ

What is Bell Rock Capital LLC and what type of investor is it?

Bell Rock Capital LLC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2022-09-30), the firm manages a tracked equity portfolio valued at approximately $81.0M, spread across 94 disclosed positions.

What are Bell Rock Capital LLC's largest equity positions?

Based on the latest 13F filing, Bell Rock Capital LLC's top holdings by market value are: 1. Apple INC (AAPL) — $12.8M (15.8%) 2. Amazon.com INC (AMZN) — $4.3M (5.3%) 3. Microsoft CORP (MSFT) — $3.5M (4.3%) 4. Ford Motor Co (F) — $3.1M (3.9%) 5. Church & Dwight Co INC (CHD) — $2.5M (3.1%)

What changes did Bell Rock Capital LLC make in its most recent portfolio filing?

No notable portfolio changes were recorded for Bell Rock Capital LLC in the most recent quarter. Holdings appear to have remained relatively stable.

What sectors does Bell Rock Capital LLC focus on?

Bell Rock Capital LLC is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 44.7% • Consumer Discretionary: 21.7% • Consumer Staples: 12.2% • Health Care: 9.5% • Financials: 4.7% • Communication Services: 2.9%