HHG & Company, LLC

Diversified strategyMomentum followerQuality / disciplined sizing

Total reported value

$360.0M

Reporting period: 2016-03-31 · Number of holdings: 134

HHG & Company, LLC disclosed 134 holdings in its latest 13F filing for the period ending 2016-03-31, with total reported value of $360.0M and a quarterly turnover rate of 21.9%.

Personality snowflake

Concentration: 10.11
Portfolio Stability: 21.85
Momentum/Contrarian: 100
Sector conviction: 53.29
Diversification: 100
Sizing Uniformity: 84.49

Recent moves

Trim KO
-43.8%　-$27.5M
Add AOR
+50.8%　$7.1M
Add AAPL
+37.1%　$1.6M
Add XOM
-0.3%　$1.1M
Add VZ
-0.1%　$1.1M
Trim PFE
-1.8%　-$1.2M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	KO	The Coca-Cola Company	Stock-Consumer Staples	10.49%	-7.12%	-43.81%
2	AOR	Ishares Core 60/40 Balanced	ETF-Other	5.72%	+2.09%	+50.77%
3	XOM	Exxon Mobil CORP	Stock-Energy	4.76%	+0.43%	-0.26%
4	PFE	Pfizer INC	Stock-Healthcare	3.05%	-0.24%	-1.81%
5	BUD	Anheuser-busch Inbev-spn Adr	Stock-Consumer Staples	2.85%	—	-0.53%
6	TYGEUR	Tortoise Energy Infrastruct	Stock-Other	2.32%	-0.16%	+3.05%
7	IBM	Intl Business Machines CORP	Stock-Tech	2.29%	+0.23%	-2.16%
8	JNJ	Johnson & Johnson	Stock-Healthcare	2.24%	+0.21%	+1.79%
9	VZ	Verizon Communications INC	Stock-Comm Services	2.17%	+0.37%	-0.09%
10	T	At&t INC	Stock-Comm Services	1.56%	+0.23%	+0.25%
11	AAPL	Apple INC	Stock-Tech	1.52%	+0.48%	+37.14%
12	AEP	American Electric Power Company, Inc.	Stock-Utilities	1.50%	-0.03%	-6.91%
13	MMM	3m Co	Stock-Industrials	1.48%	+0.18%	+0.40%
14	MSFT	Microsoft CORP	Stock-Tech	1.48%	—	-2.97%
15	ECL	Ecolab INC	Stock-Materials	1.40%	—	+1.17%
16	UPS	United Parcel Service-cl B	Stock-Industrials	1.21%	+0.14%	+0.44%
17	KMB	Kimberly-clark CORP	Stock-Consumer Staples	1.10%	—	-1.00%
18	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	1.09%	+0.12%	+1.43%
19	PEP	Pepsico INC	Stock-Consumer Staples	1.08%	—	-2.18%
20	VIG	Vanguard Dividend Apprec ETF	ETF-Other	0.99%	-0.08%	-13.56%
21	CVX	Chevron CORP	Stock-Energy	0.96%	+0.12%	+4.03%
22	DLR	Digital Realty Trust INC	Stock-Real Estate	0.96%	+0.17%	+0.13%
23	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.95%	—	+2.61%
24	WELL	Welltower INC	Stock-Real Estate	0.94%	—	+3.86%
25	BMY	Bristol-myers Squibb Co	Stock-Healthcare	0.92%	-0.05%	-1.00%
26	✓	Valsparcom	Stock-Other	0.91%	+0.24%	+2.26%
27	ADP	Automatic Data Processing	Stock-Tech	0.88%	—	+0.65%
28	PFF	Ishares Preferred & Income S	ETF-Other	0.87%	—	-1.33%
29	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	0.87%	—	-0.78%
30	MCD	Mcdonald's CORP	Stock-Consumer Disc	0.87%	—	-0.32%
31	TMLP	Tortoise MLP ETF	ETF-Other	0.86%	-0.13%	-10.18%
32	STE	STERIS plc	Stock-Healthcare	0.85%	—	+0.88%
33	WEC	Wec Energy Group INC	Stock-Utilities	0.83%	+0.13%	-0.58%
34	IVW	Ishares S&p 500 Growth ETF	ETF-Large Cap & Growth	0.82%	—	-2.32%
35	DVY	Ishares Select Dividend ETF	ETF-Other	0.81%	—	-5.61%
36	GIS	General Mills INC	Stock-Consumer Staples	0.81%	—	+0.42%
37	O	Realty Income CORP	Stock-Real Estate	0.81%	+0.16%	+0.37%
38	ORCL	Oracle CORP	Stock-Tech	0.80%	+0.12%	+1.24%
39	BDX	Becton Dickinson And Co	Stock-Healthcare	0.79%	—	-1.43%
40	XEL	Xcel Energy INC	Stock-Utilities	0.75%	+0.13%	+0.70%
41	RSG	Republic Services INC	Stock-Industrials	0.75%	—	+0.64%
42	ACN	Accenture plc	Stock-Tech	0.74%	—	-3.98%
43	SBUX	Starbucks CORP	Stock-Consumer Disc	0.74%	—	-0.09%
44	VFC	Vf CORP	Stock-Consumer Disc	0.73%	—	+1.86%
45	UTXZ	United Tech CORP	Stock-Other	0.72%	—	+3.50%
46	AJG	Arthur J Gallagher & Co	Stock-Financials	0.70%	+0.10%	+4.44%
47	TJX	Tjx Companies INC	Stock-Consumer Disc	0.69%	—	-4.97%
48	SJM	Jm Smucker Co/the	Stock-Consumer Staples	0.68%	+0.68%	NEW
49	PXGBX	Praxair INC	Stock-Other	0.67%	+0.10%	+3.04%
50	R6C2	Royal Dutch Shell-spon Adr-b	Stock-Other	0.67%	+0.14%	+13.95%

1–50 of 134

Reported value over time

Sector allocation

Sector allocation over time

Quarterly history

Period	Holdings	Total value	Stability	Top holdings
2016-03-31	134	$360.0M	22	1KO 2AOR 3XOM Top holdings2016-03-31 1.KO 2.AOR 3.XOM 4.PFE 5.BUD 6.TYGEUR 7.IBM 8.JNJ 9.VZ 10.T
2015-12-31	134	$370.5M	21	1KO 2XOM 3AOR Top holdings2015-12-31 1.KO 2.XOM 3.AOR 4.PFE 5.BUD 6.TYGEUR 7.IBM 8.JNJ 9.VZ 10.AEP
2015-09-30	128	$329.5M	15	1KO 2XOM 3PFE Top holdings2015-09-30 1.KO 2.XOM 3.PFE 4.TYGEUR 5.BUD 6.IBM 7.JNJ 8.VZ 9.VOE 10.ECL
2015-06-30	131	$346.4M	18	1KO 2XOM 3TYGEUR Top holdings2015-06-30 1.KO 2.XOM 3.TYGEUR 4.PFE 5.BUD 6.IBM 7.VZ 8.JNJ 9.VOE 10.ECL
2015-03-31	134	$380.0M	18	1KO 2XOM 3TYGEUR Top holdings2015-03-31 1.KO 2.XOM 3.TYGEUR 4.PFE 5.BUD 6.AOR 7.VZ 8.IBM 9.VOE 10.JNJ
2014-12-31	214	$418.3M	37	1KO 2XOM 3AOR Top holdings2014-12-31 1.KO 2.XOM 3.AOR 4.TYGEUR 5.PFE 6.BUD 7.VZ 8.TMLP 9.IBM 10.VOE
2014-09-30	163	$306.0M	45	1KO 2TYGEUR 3XOM Top holdings2014-09-30 1.KO 2.TYGEUR 3.XOM 4.PFE 5.IBM 6.VZ 7.MSFT 8.ADP 9.JNJ 10.MMM
2014-06-30	171	$306.9M	15	1TYGEUR 2PFE 3XOM Top holdings2014-06-30 1.TYGEUR 2.PFE 3.XOM 4.IBM 5.VIG 6.VZ 7.BND 8.SPY 9.MMM 10.HYS
2014-03-31	172	$292.8M	18	1PFE 2XOM 3IBM Top holdings2014-03-31 1.PFE 2.XOM 3.IBM 4.89147U 5.SPY 6.VZ 7.BND 8.TYGEUR 9.VIG 10.PG
2013-12-31	165	$269.7M	16	1PFE 2IBM 3XOM Top holdings2013-12-31 1.PFE 2.IBM 3.XOM 4.VIG 5.89147U 6.VZ 7.SPY 8.BND 9.TYGEUR 10.EWG
2013-09-30	167	$249.0M	10	1IBM 2PFE 3XOM Top holdings2013-09-30 1.IBM 2.PFE 3.XOM 4.89147U 5.BND 6.VIG 7.VZ 8.SPY 9.TYGEUR 10.SPSB
2013-06-30	175	$247.8M	0	1IBM 2VZ 3XOM Top holdings2013-06-30 1.IBM 2.VZ 3.XOM 4.PFE 5.89147U 6.BND 7.TYGEUR 8.SPY 9.VIG 10.SPSB

Holding changes this quarter

HHG & Company, LLC's most significant position changes for 2016-03-31: New buy: Jm Smucker Co/the (SJM); Sold out: Lowe's Companies, Inc. (LOW); Sold out: Colgate-palmolive Co (CL); New buy: Boeing Co/the (BA); New buy: Centene CORP (CNC).

Position changes disclosed by HHG & Company, LLC for the quarter ending 2016-03-31, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	AOR	Ishares Core 60/40 Balanced	+2.1%	+50.77%	Add
2	AAPL	Apple INC	+0.5%	+37.14%	Add
3	XOM	Exxon Mobil CORP	+0.4%	-0.26%	Trim
4	VZ	Verizon Communications INC	+0.4%	-0.09%	Trim
5	✓	Valsparcom	+0.2%	+2.26%	Add
6	T	At&t INC	+0.2%	+0.25%	Add
7	IBM	Intl Business Machines CORP	+0.2%	-2.16%	Trim
8	JNJ	Johnson & Johnson	+0.2%	+1.79%	Add
9	MMM	3m Co	+0.2%	+0.40%	Add
10	DLR	Digital Realty Trust INC	+0.2%	+0.13%	Add
11	O	Realty Income CORP	+0.2%	+0.37%	Add
12	GLW	Corning INC	+0.1%	+92.91%	Add
13	R6C2	Royal Dutch Shell-spon Adr-b	+0.1%	+13.95%	Add
14	UPS	United Parcel Service-cl B	+0.1%	+0.44%	Add
15	WEC	Wec Energy Group INC	+0.1%	-0.58%	Trim
16	XEL	Xcel Energy INC	+0.1%	+0.70%	Add
17	ORCL	Oracle CORP	+0.1%	+1.24%	Add
18	BRK-B	Berkshire Hathaway Inc-cl B	+0.1%	+1.43%	Add
19	CVX	Chevron CORP	+0.1%	+4.03%	Add
20	CTSH	Cognizant Tech Solutions-a	+0.1%	+26.59%	Add
21	PXGBX	Praxair INC	+0.1%	+3.04%	Add
22	AJG	Arthur J Gallagher & Co	+0.1%	+4.44%	Add
23	SYK	Stryker CORP	+0.1%	+6.16%	Add
24	✓	Cbs CORP New	+0.1%	—	Unchanged
25	AEP	American Electric Power Company, Inc.	0%	-6.91%	Trim
26	BMY	Bristol-myers Squibb Co	-0.1%	-1.00%	Trim
27	NVS	Novartis Ag-sponsored Adr	-0.1%	+3.87%	Add
28	COP	Conocophillips	-0.1%	-18.93%	Trim
29	VIG	Vanguard Dividend Apprec ETF	-0.1%	-13.56%	Trim
30	TMLP	Tortoise MLP ETF	-0.1%	-10.18%	Trim
31	TYGEUR	Tortoise Energy Infrastruct	-0.2%	+3.05%	Add
32	PFE	Pfizer INC	-0.2%	-1.81%	Trim
33	KO	The Coca-Cola Company	-7.1%	-43.81%	Trim
34	SJM	Jm Smucker Co/the	—	NEW	New buy
35	LOW	Lowe's Companies, Inc.	—	EXIT	Sold out
36	CL	Colgate-palmolive Co	—	EXIT	Sold out
37	BA	Boeing Co/the	—	NEW	New buy
38	CNC	Centene CORP	—	NEW	New buy
39	CB	Chubb Limited	—	NEW	New buy
40	CB	Chubb Limited	—	EXIT	Sold out
41	LARK	Landmark Bancorp, Inc.	—	NEW	New buy
42	TRV	Travelers Cos Inc/the	—	EXIT	Sold out
43	SYMCEUR	Symantec CORP	—	EXIT	Sold out
44	DXJ	Wisdomtree Japan Hedged Eq	—	EXIT	Sold out
45	VEA	Vanguard Ftse Developed ETF	—	EXIT	Sold out
46	SCHF	Schwab Intl Equity ETF	—	NEW	New buy
47	SCHE	Schwab Emrg Mrkts Eqty ETF	—	NEW	New buy
48	VWO	Vanguard Ftse Emerging Marke	—	NEW	New buy
49	BXUSD	Blackstone Group Lp/the	—	EXIT	Sold out
50	PBI	Pitney Bowes INC	—	NEW	New buy

FAQ

What is HHG & Company, LLC and what type of investor is it?

HHG & Company, LLC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2016-03-31), the firm manages a tracked equity portfolio valued at approximately $360.0M, spread across 134 disclosed positions.

What are HHG & Company, LLC's largest equity positions?

Based on the latest 13F filing, HHG & Company, LLC's top holdings by market value are: 1. The Coca-Cola Company (KO) — $37.8M (10.5%) 2. Ishares Core 60/40 Balanced (AOR) — $20.6M (5.7%) 3. Exxon Mobil CORP (XOM) — $17.1M (4.8%) 4. Pfizer INC (PFE) — $11.0M (3.0%) 5. Anheuser-busch Inbev-spn Adr (BUD) — $10.3M (2.9%)

What changes did HHG & Company, LLC make in its most recent portfolio filing?

In the latest reported quarter, HHG & Company, LLC made 49 notable position adjustments: 9 new positions were initiated, 21 existing holdings were added to, 11 positions were partially reduced, and 8 were completely exited. The largest of these moves: New buy: Jm Smucker Co/the (SJM); Sold out: Lowe's Companies, Inc. (LOW); Sold out: Colgate-palmolive Co (CL); New buy: Boeing Co/the (BA); New buy: Centene CORP (CNC)

What sectors does HHG & Company, LLC focus on?

HHG & Company, LLC is concentrated in the following sectors based on its current disclosed equity portfolio: • Consumer Staples: 29.9% • Health Care: 17.9% • Information Technology: 15.4% • Energy: 13.2% • Communication Services: 9.0% • Financials: 6.0%