WD
Wendell David Associates INC
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$918.9M
Reporting period: 2026-03-31 · Number of holdings: 151
WENDELL DAVID ASSOCIATES INC disclosed 151 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $918.9M and a quarterly turnover rate of 15.5%.
Personality snowflake
- Concentration
- 11.47
- Portfolio Stability
- 15.46
- Momentum/Contrarian
- 100
- Sector conviction
- 50.56
- Diversification
- 100
- Sizing Uniformity
- 81.69
Recent moves
Trim MSFT
-1.0% -$15.6M
Trim INTU
+0.7% -$8.9M
Add MPC
+0.1% $6.3M
Trim ADP
-1.3% -$9.9M
Trim BR
-13.4% -$8.3M
Add JNJ
+0.1% $3.8M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | AAPL | Apple INC | Stock-Tech | 6.97% | -0.16% | -2.31% | |
| 2 | TJX | Tjx Companies INC | Stock-Consumer Disc | 6.26% | +0.53% | -1.89% | |
| 3 | MA | Mastercard INC - A | Stock-Financials | 5.85% | -0.55% | -2.57% | |
| 4 | MSFT | Microsoft CORP | Stock-Tech | 5.30% | -1.23% | -1.04% | |
| 5 | LLY | Eli Lilly & Co | Stock-Healthcare | 4.39% | -0.37% | +0.59% | |
| 6 | SYK | Stryker CORP | Stock-Healthcare | 3.99% | — | -0.28% | |
| 7 | ADP | Automatic Data Processing | Stock-Tech | 3.82% | -0.76% | -1.28% | |
| 8 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 3.51% | -0.14% | -2.32% | |
| 9 | JNJ | Johnson & Johnson | Stock-Healthcare | 2.68% | +0.57% | +0.15% | |
| 10 | NEE | Nextera Energy INC | Stock-Utilities | 2.52% | +0.48% | -0.49% | |
| 11 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 2.42% | — | -1.63% | |
| 12 | ABT | Abbott Laboratories | Stock-Healthcare | 2.35% | -0.34% | -0.54% | |
| 13 | ABBV | Abbvie INC | Stock-Healthcare | 2.26% | +0.02% | -0.86% | |
| 14 | ECL | Ecolab INC | Stock-Materials | 2.09% | +0.21% | +2.57% | |
| 15 | MPC | Marathon Petroleum CORP | Stock-Energy | 2.04% | +0.77% | +0.09% | |
| 16 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 1.94% | +0.38% | +0.91% | |
| 17 | INTU | Intuit INC | Stock-Tech | 1.87% | -0.78% | +0.74% | |
| 18 | XOM | Exxon Mobil CORP | Stock-Energy | 1.69% | +0.56% | -1.10% | |
| 19 | BR | Broadridge Financial Solutio | Stock-Tech | 1.54% | -0.73% | -13.40% | |
| 20 | KO | Coca-cola Co/the | Stock-Consumer Staples | 1.39% | +0.19% | -0.59% | |
| 21 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 1.39% | — | -1.53% | |
| 22 | CHD | Church & Dwight Co INC | Stock-Consumer Staples | 1.37% | +0.16% | -5.02% | |
| 23 | PEP | Pepsico INC | Stock-Consumer Staples | 1.23% | +0.15% | -1.89% | |
| 24 | WSO | Watsco INC | Stock-Industrials | 1.22% | +0.15% | -2.17% | |
| 25 | WMT | Walmart INC | Stock-Consumer Staples | 1.05% | +0.17% | -0.13% | |
| 26 | DHR | Danaher CORP | Stock-Healthcare | 0.95% | -0.17% | -4.06% | |
| 27 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.95% | — | +3.80% | |
| 28 | RTX | Rtx CORP | Stock-Industrials | 0.91% | — | -0.51% | |
| 29 | HD | Home Depot INC | Stock-Consumer Disc | 0.88% | -0.01% | -3.18% | |
| 30 | SHW | Sherwin-williams Co/the | Stock-Materials | 0.79% | — | -0.23% | |
| 31 | APH | Amphenol Corp-cl A | Stock-Tech | 0.78% | — | +1.78% | |
| 32 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.76% | — | +1.39% | |
| 33 | MRK | Merck & Co. INC. | Stock-Healthcare | 0.74% | +0.14% | +0.89% | |
| 34 | MKC | Mccormick & Co-non Vtg Shrs | Stock-Consumer Staples | 0.72% | -0.26% | -7.55% | |
| 35 | IDXX | Idexx Laboratories INC | Stock-Healthcare | 0.68% | -0.17% | -10.11% | |
| 36 | CASY | Casey's General Stores INC | Stock-Consumer Disc | 0.67% | +0.19% | -1.86% | |
| 37 | CL | Colgate-palmolive Co | Stock-Consumer Staples | 0.66% | — | -3.37% | |
| 38 | V | Visa Inc-class A Shares | Stock-Financials | 0.61% | -0.07% | -2.53% | |
| 39 | NKE | Nike INC -cl B | Stock-Consumer Disc | 0.59% | -0.21% | -17.03% | |
| 40 | ORLY | O'reilly Automotive INC | Stock-Consumer Disc | 0.53% | — | -2.24% | |
| 41 | VEEV | Veeva Systems Inc-class A | Stock-Healthcare | 0.52% | -0.10% | -0.22% | |
| 42 | AJG | Arthur J Gallagher & Co | Stock-Financials | 0.50% | — | +7.97% | |
| 43 | LOW | Lowe's Cos INC | Stock-Consumer Disc | 0.50% | — | -0.18% | |
| 44 | APD | Air Products & Chemicals INC | Stock-Materials | 0.50% | +0.11% | — | |
| 45 | QCOM | Qualcomm INC | Stock-Tech | 0.48% | -0.12% | -1.31% | |
| 46 | EMR | Emerson Electric Co | Stock-Industrials | 0.48% | — | — | |
| 47 | LMT | Lockheed Martin CORP | Stock-Industrials | 0.47% | +0.12% | +1.51% | |
| 48 | SYY | Sysco CORP | Stock-Consumer Staples | 0.47% | — | -1.07% | |
| 49 | ADI | Analog Devices INC | Stock-Tech | 0.45% | — | -3.58% | |
| 50 | EQIX | Equinix INC | Stock-Real Estate | 0.45% | +0.13% | +1.33% |
1–50 of 151
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 151 | $918.9M | 15 | |
| 2025-12-31 | 149 | $984.3M | 11 | |
| 2025-09-30 | 149 | $1.0B | 15 | |
| 2025-06-30 | 147 | $994.3M | 0 | |
| 2025-03-31 | 151 | $1.0B | 100 | |
| 2024-12-31 | 154 | $1.0B | 0 | |
| 2024-09-30 | 160 | $1.0B | 0 | |
| 2024-06-30 | 159 | $981.4M | 0 | |
| 2024-03-31 | 163 | $989.6M | 0 | |
| 2023-12-31 | 162 | $928.3M | 0 | |
| 2023-09-30 | 156 | $849.9M | 0 | |
| 2023-06-30 | 147 | $885.3M | 0 | |
| 2023-03-31 | 146 | $843.4M | 0 | |
| 2022-12-31 | 146 | $813.7M | 0 | |
| 2022-09-30 | 145 | $743.3M | 0 | |
| 2022-06-30 | 149 | $786.5M | 0 | |
| 2022-03-31 | 153 | $898.1M | 0 | |
| 2021-12-31 | 155 | $988.5M | 0 | |
| 2021-09-30 | 153 | $897.0M | 0 | |
| 2021-06-30 | 153 | $893.4M | 96 | |
| 2021-03-31 | 150 | $830.9M | 7 | |
| 2020-12-31 | 150 | $817.9M | 11 | |
| 2020-09-30 | 146 | $750.3M | 13 | |
| 2020-06-30 | 143 | $690.0M | 20 | |
| 2020-03-31 | 138 | $591.2M | 21 | |
| 2019-12-31 | 150 | $726.1M | 9 | |
| 2019-09-30 | 153 | $682.9M | 7 | |
| 2019-06-30 | 154 | $666.5M | 7 | |
| 2019-03-31 | 155 | $642.4M | 17 | |
| 2018-12-31 | 143 | $555.5M | 16 | |
| 2018-09-30 | 154 | $642.1M | 11 | |
| 2018-06-30 | 149 | $585.9M | 9 | |
| 2018-03-31 | 153 | $555.2M | 10 | |
| 2017-12-31 | 156 | $583.7M | 9 | |
| 2017-09-30 | 156 | $565.9M | 11 | |
| 2017-06-30 | 143 | $530.7M | 7 | |
| 2017-03-31 | 142 | $523.1M | 8 | |
| 2016-12-31 | 139 | $506.5M | 9 | |
| 2016-09-30 | 140 | $507.0M | 9 | |
| 2016-06-30 | 141 | $509.5M | 8 | |
| 2016-03-31 | 146 | $515.0M | 8 | |
| 2015-12-31 | 149 | $506.9M | 11 | |
| 2015-09-30 | 147 | $487.2M | 11 | |
| 2015-06-30 | 149 | $515.5M | 16 | |
| 2015-03-31 | 148 | $520.1M | 7 | |
| 2014-12-31 | 145 | $512.5M | 14 | |
| 2014-09-30 | 138 | $479.8M | 8 | |
| 2014-06-30 | 136 | $475.2M | 7 | |
| 2014-03-31 | 137 | $460.0M | 7 | |
| 2013-12-31 | 137 | $455.8M | 12 | |
| 2013-09-30 | 135 | $417.0M | 10 | |
| 2013-06-30 | 133 | $400.4M | 0 |
Holding changes this quarter
Wendell David Associates INC's most significant position changes for 2026-03-31: New buy: Waters CORP (WAT); Trim: Microsoft CORP (MSFT) — shares -1.04%; Add: Intuit INC (INTU) — shares +0.74%; Add: Marathon Petroleum CORP (MPC) — shares +0.09%; Trim: Automatic Data Processing (ADP) — shares -1.28%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | MPC | Marathon Petroleum CORP | +0.8% | +0.09% | Add |
| 2 | JNJ | Johnson & Johnson | +0.6% | +0.15% | Add |
| 3 | XOM | Exxon Mobil CORP | +0.6% | -1.10% | Trim |
| 4 | TJX | Tjx Companies INC | +0.5% | -1.89% | Trim |
| 5 | NEE | Nextera Energy INC | +0.5% | -0.49% | Trim |
| 6 | COST | Costco Wholesale CORP | +0.4% | +0.91% | Add |
| 7 | ECL | Ecolab INC | +0.2% | +2.57% | Add |
| 8 | CASY | Casey's General Stores INC | +0.2% | -1.86% | Trim |
| 9 | KO | Coca-cola Co/the | +0.2% | -0.59% | Trim |
| 10 | WMT | Walmart INC | +0.2% | -0.13% | Trim |
| 11 | CHD | Church & Dwight Co INC | +0.2% | -5.02% | Trim |
| 12 | PEP | Pepsico INC | +0.2% | -1.89% | Trim |
| 13 | WSO | Watsco INC | +0.2% | -2.17% | Trim |
| 14 | MRK | Merck & Co. INC. | +0.1% | +0.89% | Add |
| 15 | EQIX | Equinix INC | +0.1% | +1.33% | Add |
| 16 | LMT | Lockheed Martin CORP | +0.1% | +1.51% | Add |
| 17 | APD | Air Products & Chemicals INC | +0.1% | — | Unchanged |
| 18 | SNPS | Synopsys INC | +0.1% | +55.01% | Add |
| 19 | DE | Deere & Co | +0.1% | -0.38% | Trim |
| 20 | HEI | Heico CORP | +0.1% | +54.52% | Add |
| 21 | COP | Conocophillips | +0.1% | — | Unchanged |
| 22 | ABBV | Abbvie INC | 0% | -0.86% | Trim |
| 23 | SYK | Stryker CORP | — | -0.28% | Trim |
| 24 | AMZN | Amazon.com INC | — | +3.80% | Add |
| 25 | HD | Home Depot INC | 0% | -3.18% | Trim |
| 26 | PAYX | Paychex INC | 0% | -2.02% | Trim |
| 27 | ISRG | Intuitive Surgical INC | 0% | -0.31% | Trim |
| 28 | BCPC | Balchem CORP | -0.1% | -32.32% | Trim |
| 29 | V | Visa Inc-class A Shares | -0.1% | -2.53% | Trim |
| 30 | FISV | Fiserv INC | -0.1% | -10.05% | Trim |
| 31 | NVO | Novo-nordisk A/s-spons Adr | -0.1% | -1.23% | Trim |
| 32 | AMT | American Tower CORP | -0.1% | -31.27% | Trim |
| 33 | VEEV | Veeva Systems Inc-class A | -0.1% | -0.22% | Trim |
| 34 | QCOM | Qualcomm INC | -0.1% | -1.31% | Trim |
| 35 | GOOGL | Alphabet Inc-cl A | -0.1% | -2.32% | Trim |
| 36 | ACN | Accenture plc | -0.1% | -12.46% | Trim |
| 37 | AAPL | Apple INC | -0.2% | -2.31% | Trim |
| 38 | FDS | Factset Research Systems INC | -0.2% | -9.58% | Trim |
| 39 | DHR | Danaher CORP | -0.2% | -4.06% | Trim |
| 40 | IDXX | Idexx Laboratories INC | -0.2% | -10.11% | Trim |
| 41 | NKE | Nike INC -cl B | -0.2% | -17.03% | Trim |
| 42 | MKC | Mccormick & Co-non Vtg Shrs | -0.3% | -7.55% | Trim |
| 43 | ABT | Abbott Laboratories | -0.3% | -0.54% | Trim |
| 44 | LLY | Eli Lilly & Co | -0.4% | +0.59% | Add |
| 45 | MA | Mastercard INC - A | -0.6% | -2.57% | Trim |
| 46 | BR | Broadridge Financial Solutio | -0.7% | -13.40% | Trim |
| 47 | ADP | Automatic Data Processing | -0.8% | -1.28% | Trim |
| 48 | INTU | Intuit INC | -0.8% | +0.74% | Add |
| 49 | MSFT | Microsoft CORP | -1.2% | -1.04% | Trim |
| 50 | WAT | Waters CORP | — | NEW | New buy |
FAQ
What is Wendell David Associates INC and what type of investor is it?
Wendell David Associates INC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $918.9M, spread across 151 disclosed positions.
What are Wendell David Associates INC's largest equity positions?
Based on the latest 13F filing, Wendell David Associates INC's top holdings by market value are:
1. Apple INC (AAPL) — $64.0M (7.0%)
2. Tjx Companies INC (TJX) — $57.6M (6.3%)
3. Mastercard INC - A (MA) — $53.7M (5.8%)
4. Microsoft CORP (MSFT) — $48.7M (5.3%)
5. Eli Lilly & Co (LLY) — $40.3M (4.4%)
What changes did Wendell David Associates INC make in its most recent portfolio filing?
In the latest reported quarter, Wendell David Associates INC made 48 notable position adjustments: 1 new positions were initiated, 12 existing holdings were added to, 35 positions were partially reduced, and 0 were completely exited. The largest of these moves: New buy: Waters CORP (WAT); Trim: Microsoft CORP (MSFT) — shares -1.04%; Add: Intuit INC (INTU) — shares +0.74%; Add: Marathon Petroleum CORP (MPC) — shares +0.09%; Trim: Automatic Data Processing (ADP) — shares -1.28%
What sectors does Wendell David Associates INC focus on?
Wendell David Associates INC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 25.8%
• Health Care: 23.9%
• Financials: 11.9%
• Consumer Staples: 11.5%
• Consumer Discretionary: 8.7%
• Energy: 6.6%