GI

GFI Investment Counsel Ltd.

ContrarianQuality / disciplined sizingSector-focused

Total reported value

$731.5M

Reporting period: 2026-03-31 · Number of holdings: 24

GFI Investment Counsel Ltd. disclosed 24 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $731.5M and a quarterly turnover rate of 36.4%.

Personality snowflake

Concentration
28.22
Portfolio Stability
36.36
Momentum/Contrarian
0
Sector conviction
80.91
Diversification
48
Sizing Uniformity
91.5

Recent moves

  • Trim MSFT

    -21.0%　-$34.4M

  • Add HLT

    -8.2%　-$2.2M

  • Add FERG

    -8.7%　-$2.7M

  • Trim MCO

    -24.0%　-$28.4M

  • Trim V

    -20.1%　-$26.5M

  • Add MSCI

    -7.8%　-$9.1M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1HLTHilton Worldwide Holdings InStock-Consumer Disc10.33%+2.03%-8.16%
2FERGFerguson Enterprises INCStock-Industrials8.39%+1.55%-8.65%
3MSCIMsci INCStock-Financials8.03%+0.79%-7.80%
4VVisa Inc-class A SharesStock-Financials8.02%-1.07%-20.07%
5AXPAmerican Express CoStock-Financials7.85%-0.20%-6.84%
6MSFTMicrosoft CORPStock-Tech7.20%-2.09%-20.95%
7MCOMoody's CORPStock-Financials7.19%-1.46%-23.95%
8AONAon plcStock-Financials6.95%+0.65%-5.82%
9SHWSherwin-williams Co/theStock-Materials6.35%-0.17%-23.13%
10ROPRoper Technologies INCStock-Tech6.18%-0.34%-6.86%
11OTISOtis Worldwide CORPStock-Industrials6.17%+0.19%-8.69%
12EFXEquifax INCStock-Industrials5.71%-0.09%-7.45%
13AMZNAmazon.com INCStock-Consumer Disc4.73%+4.73%NEW
14BAMBrookfield Asset Mgmt-aStock-Financials3.36%+0.07%-5.72%
15VRSNVerisign INCStock-Tech1.48%+1.48%NEW
16BILSs Spdr Bb 1-3m T-bill ETFETF-Gov Bonds0.96%+0.34%+21.34%
17GOOGLAlphabet Inc-cl AStock-Comm Services0.40%+0.21%+83.01%
18FSVFirstservice CORPStock-Other0.25%+0.03%—
19AAPLApple INCStock-Tech0.18%+0.10%+83.47%
20IGIBIshares 5-10y Inv Grade CORPETF-Corp Bonds0.09%+0.02%—
21BRK-BBerkshire Hathaway Inc-cl BStock-Other0.09%+0.03%+8.94%
22COSTCostco Wholesale CORPStock-Consumer Staples0.04%+0.04%NEW
23TSLATesla INCStock-Consumer Disc0.03%——
24PSLVSprott Physical Silver TrustStock-Other0.03%+0.03%NEW

Holding changes this quarter

GFI Investment Counsel Ltd.'s most significant position changes for 2026-03-31: Sold out: Genpact Limited (G); New buy: Amazon.com INC (AMZN); New buy: Verisign INC (VRSN); Sold out: Salesforce INC (CRM); Sold out: Booz Allen Hamilton Holdings (BAH).

Position changes disclosed by GFI Investment Counsel Ltd. for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1HLTHilton Worldwide Holdings In+2%-8.16%Trim
2FERGFerguson Enterprises INC+1.6%-8.65%Trim
3MSCIMsci INC+0.8%-7.80%Trim
4AONAon plc+0.7%-5.82%Trim
5BILSs Spdr Bb 1-3m T-bill ETF+0.3%+21.34%Add
6GOOGLAlphabet Inc-cl A+0.2%+83.01%Add
7OTISOtis Worldwide CORP+0.2%-8.69%Trim
8AAPLApple INC+0.1%+83.47%Add
9BAMBrookfield Asset Mgmt-a+0.1%-5.72%Trim
10FSVFirstservice CORP0%—Unchanged
11BRK-BBerkshire Hathaway Inc-cl B0%+8.94%Add
12IGIBIshares 5-10y Inv Grade CORP0%—Unchanged
13TSLATesla INC——Unchanged
14EFXEquifax INC-0.1%-7.45%Trim
15SHWSherwin-williams Co/the-0.2%-23.13%Trim
16AXPAmerican Express Co-0.2%-6.84%Trim
17ROPRoper Technologies INC-0.3%-6.86%Trim
18VVisa Inc-class A Shares-1.1%-20.07%Trim
19MCOMoody's CORP-1.5%-23.95%Trim
20MSFTMicrosoft CORP-2.1%-20.95%Trim
21GGenpact Limited—EXITSold out
22AMZNAmazon.com INC—NEWNew buy
23VRSNVerisign INC—NEWNew buy
24CRMSalesforce INC—EXITSold out
25BAHBooz Allen Hamilton Holdings—EXITSold out
26COSTCostco Wholesale CORP—NEWNew buy
27CBRECbre Group INC - A—EXITSold out
28BAIIshrs Ai In And Tech Act ETF—EXITSold out
29PSLVSprott Physical Silver Trust—NEWNew buy
30BUZZVaneck Social Sentiment ETF—EXITSold out

FAQ

What is GFI Investment Counsel Ltd. and what type of investor is it?
GFI Investment Counsel Ltd. is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $731.5M, spread across 24 disclosed positions.
What are GFI Investment Counsel Ltd.'s largest equity positions?
Based on the latest 13F filing, GFI Investment Counsel Ltd.'s top holdings by market value are: 1. Hilton Worldwide Holdings In (HLT) — $75.6M (10.3%) 2. Ferguson Enterprises INC (FERG) — $61.3M (8.4%) 3. Msci INC (MSCI) — $58.8M (8.0%) 4. Visa Inc-class A Shares (V) — $58.7M (8.0%) 5. American Express Co (AXP) — $57.4M (7.8%)
What changes did GFI Investment Counsel Ltd. make in its most recent portfolio filing?
In the latest reported quarter, GFI Investment Counsel Ltd. made 27 notable position adjustments: 4 new positions were initiated, 4 existing holdings were added to, 13 positions were partially reduced, and 6 were completely exited. The largest of these moves: Sold out: Genpact Limited (G); New buy: Amazon.com INC (AMZN); New buy: Verisign INC (VRSN); Sold out: Salesforce INC (CRM); Sold out: Booz Allen Hamilton Holdings (BAH)
What sectors does GFI Investment Counsel Ltd. focus on?
GFI Investment Counsel Ltd. is concentrated in the following sectors based on its current disclosed equity portfolio: • Financials: 42.0% • Industrials: 20.5% • Consumer Discretionary: 15.3% • Information Technology: 15.2% • Materials: 6.4% • Communication Services: 0.4%