HA

Harbor Advisory CORP /ma/

Diversified strategyMomentum followerQuality / disciplined sizing

Total reported value

$332.8M

Reporting period: 2026-03-31 · Number of holdings: 79

HARBOR ADVISORY CORP /MA/ disclosed 79 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $332.8M and a quarterly turnover rate of 17.8%.

Personality snowflake

Concentration
11.1
Portfolio Stability
17.83
Momentum/Contrarian
100
Sector conviction
45.84
Diversification
100
Sizing Uniformity
89.01

Recent moves

  • Trim GOOGL

    -17.2%　-$4.7M

  • Add CSCO

    +129.5%　$4.4M

  • Add IJH

    +42.5%　$4.3M

  • Trim VO

    -29.1%　-$3.0M

  • Add IJR

    +25.1%　$2.8M

  • Trim VB

    -24.1%　-$2.6M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1VOOVanguard S&p 500 ETFETF-Large Cap & Growth5.83%-0.71%-5.79%
2GOOGLAlphabet Inc-cl AStock-Comm Services4.52%-1.46%-17.18%
3FTSLFirst Trust Senior Loan ETFETF-Other4.34%-0.19%-1.29%
4VGKVanguard Ftse Europe ETFETF-Other4.26%—+0.81%
5IJHIshares Core S&p Midcap ETFETF-Other4.14%+1.28%+42.55%
6VWOVanguard Ftse Emerging MarkeETF-Emerging Markets3.89%+0.09%+2.46%
7AMZNAmazon.com INCStock-Consumer Disc3.87%-0.60%-3.34%
8IJRIshares Core S&p Small-cap EETF-Small Cap3.68%+0.82%+25.14%
9JPIEJpmorgan Income ETFETF-Other3.64%+3.64%NEW
10BRK-BBerkshire Hathaway Inc-cl BStock-Other3.18%-0.44%-7.07%
11AAPLApple INCStock-Tech3.09%-0.53%-7.94%
12SOXXIshares Semiconductor ETFETF-Other3.07%-0.06%-9.53%
13IVVIshares Core S&p 500 ETFETF-Large Cap & Growth2.98%-0.38%-6.51%
14VBVanguard Small-cap ETFETF-Other2.63%-0.81%-24.14%
15BIPBrookfield Infrastructure Partners L.P.Stock-Utilities2.57%-0.06%-5.38%
16MSFTMicrosoft CORPStock-Tech2.45%+0.06%+34.67%
17EEMSIshares Msci Emerging Mkt SmETF-Emerging Markets2.36%+0.08%+1.69%
18CSCOCisco Systems INCStock-Tech2.32%+1.31%+129.54%
19JNJJohnson & JohnsonStock-Healthcare2.18%+0.15%-8.67%
20VOVanguard Mid-cap ETFETF-Other2.15%-0.94%-29.09%
21JPMJpmorgan Chase & CoStock-Financials2.04%-0.48%-10.73%
22IVOOVanguard S&p Mid-cap 400 ETFETF-Other1.70%+0.03%—
23FLRNSs Spdr Bb Ig Float Rt ETFETF-Other1.68%-0.50%-22.77%
24IBDTIshares Ibonds Dec 2028 ETFETF-Other1.64%+0.03%+3.13%
25SCZIshares Msci Eafe Small-capETF-Other1.55%+0.06%+3.65%
26SPDWSte Str Spdr Pt Dw EU ETFETF-Other1.54%+0.03%—
27PFEPfizer INCStock-Healthcare1.51%+0.14%-2.03%
28VIOOVanguard S&p Small-cap 600 EETF-Other1.35%+0.04%—
29PEPPepsico INCStock-Consumer Staples1.22%—-5.93%
30SPEMState Street Sp Ptf Em ETFETF-Other1.22%——
31ABBVAbbvie INCStock-Healthcare1.09%-0.26%-14.25%
32IBDUIshares Ibonds Dec 2029 TermETF-Other1.04%+0.15%+18.80%
33MRKMerck & Co. INC.Stock-Healthcare0.86%+0.08%-2.20%
34ABTAbbott LaboratoriesStock-Healthcare0.75%-0.27%-9.49%
35IJTIshares S&p Small-cap 600 GrETF-Other0.73%—-3.09%
36EFAIshares Msci Eafe ETFETF-Other0.72%——
37XOMExxon Mobil CORPStock-Energy0.72%+0.25%+9.35%
38VVisa Inc-class A SharesStock-Financials0.67%-0.17%-6.78%
39XSDSs Spdr S&p SemiconductorETF-Other0.67%-0.06%-9.06%
40CVXChevron CORPStock-Energy0.66%+0.17%-0.30%
41IBDSIshrs Ibnds Dec 27 CORP ETFETF-Other0.61%+0.05%+9.44%
42FNDESchwab Fndmntl Em Mrk Eq ETFETF-Other0.56%——
43EEMIshares Msci Emerging MarketETF-Emerging Markets0.55%—-5.88%
44MDYState Street Spdr S&p MidcapETF-Other0.51%——
45LOWLowe's Cos INCStock-Consumer Disc0.50%—-0.29%
46IBDRIshares Ibonds Dec 2026 TermETF-Other0.49%——
47HDHome Depot INCStock-Consumer Disc0.47%—-0.66%
48MCDMcdonald's CORPStock-Consumer Disc0.42%——
49IBDVIshares Ibonds Dec 2030 CORPETF-Other0.41%+0.10%+34.47%
50DGROIshares Core Dividend GrowthETF-Other0.41%-0.10%-21.12%
1–50 of 79

Holding changes this quarter

Harbor Advisory CORP /ma/'s most significant position changes for 2026-03-31: New buy: Jpmorgan Income ETF (JPIE); Sold out: Vanguard Glbl Ex-us Real Est (VNQI); Sold out: American Express Co (AXP); Sold out: Eli Lilly & Co (LLY); New buy: Seagate Technology Holdings plc (STX).

Position changes disclosed by Harbor Advisory CORP /ma/ for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1CSCOCisco Systems INC+1.3%+129.54%Add
2IJHIshares Core S&p Midcap ETF+1.3%+42.55%Add
3IJRIshares Core S&p Small-cap E+0.8%+25.14%Add
4XOMExxon Mobil CORP+0.3%+9.35%Add
5CVXChevron CORP+0.2%-0.30%Trim
6IBDUIshares Ibonds Dec 2029 Term+0.2%+18.80%Add
7JNJJohnson & Johnson+0.2%-8.67%Trim
8PFEPfizer INC+0.1%-2.03%Trim
9ACWXIshares Msci Acwi Ex US ETF+0.1%+97.07%Add
10IBDVIshares Ibonds Dec 2030 CORP+0.1%+34.47%Add
11VWOVanguard Ftse Emerging Marke+0.1%+2.46%Add
12EEMSIshares Msci Emerging Mkt Sm+0.1%+1.69%Add
13MRKMerck & Co. INC.+0.1%-2.20%Trim
14MSFTMicrosoft CORP+0.1%+34.67%Add
15SCZIshares Msci Eafe Small-cap+0.1%+3.65%Add
16IBDSIshrs Ibnds Dec 27 CORP ETF+0.1%+9.44%Add
17VIOOVanguard S&p Small-cap 600 E0%—Unchanged
18SPDWSte Str Spdr Pt Dw EU ETF0%—Unchanged
19IBDTIshares Ibonds Dec 2028 ETF0%+3.13%Add
20IVOOVanguard S&p Mid-cap 400 ETF0%—Unchanged
21BIPCBrookfield Infrastructure-a0%-4.42%Trim
22BACBank Of America CORP0%-0.81%Trim
23PFFIshares Preferred & Income S-0.1%-11.26%Trim
24XSDSs Spdr S&p Semiconductor-0.1%-9.06%Trim
25BIPBrookfield Infrastructure Partners L.P.-0.1%-5.38%Trim
26SOXXIshares Semiconductor ETF-0.1%-9.53%Trim
27VNQVanguard Real Estate ETF-0.1%-52.09%Trim
28DGROIshares Core Dividend Growth-0.1%-21.12%Trim
29GOOGAlphabet Inc-cl C-0.1%-15.25%Trim
30VTIVanguard Total Stock Mkt ETF-0.1%-33.84%Trim
31VVisa Inc-class A Shares-0.2%-6.78%Trim
32FTSLFirst Trust Senior Loan ETF-0.2%-1.29%Trim
33ABBVAbbvie INC-0.3%-14.25%Trim
34ABTAbbott Laboratories-0.3%-9.49%Trim
35IVVIshares Core S&p 500 ETF-0.4%-6.51%Trim
36BRK-BBerkshire Hathaway Inc-cl B-0.4%-7.07%Trim
37JPMJpmorgan Chase & Co-0.5%-10.73%Trim
38FLRNSs Spdr Bb Ig Float Rt ETF-0.5%-22.77%Trim
39AAPLApple INC-0.5%-7.94%Trim
40AMZNAmazon.com INC-0.6%-3.34%Trim
41VOOVanguard S&p 500 ETF-0.7%-5.79%Trim
42VBVanguard Small-cap ETF-0.8%-24.14%Trim
43VOVanguard Mid-cap ETF-0.9%-29.09%Trim
44GOOGLAlphabet Inc-cl A-1.5%-17.18%Trim
45JPIEJpmorgan Income ETF—NEWNew buy
46VNQIVanguard Glbl Ex-us Real Est—EXITSold out
47AXPAmerican Express Co—EXITSold out
48LLYEli Lilly & Co—EXITSold out
49STXSeagate Technology Holdings plc—NEWNew buy
50ACWIIshares Msci Acwi ETF—NEWNew buy

FAQ

What is Harbor Advisory CORP /ma/ and what type of investor is it?
Harbor Advisory CORP /ma/ is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $332.8M, spread across 79 disclosed positions.
What are Harbor Advisory CORP /ma/'s largest equity positions?
Based on the latest 13F filing, Harbor Advisory CORP /ma/'s top holdings by market value are: 1. Vanguard S&p 500 ETF (VOO) — $19.4M (5.8%) 2. Alphabet Inc-cl A (GOOGL) — $15.0M (4.5%) 3. First Trust Senior Loan ETF (FTSL) — $14.4M (4.3%) 4. Vanguard Ftse Europe ETF (VGK) — $14.2M (4.3%) 5. Ishares Core S&p Midcap ETF (IJH) — $13.8M (4.1%)
What changes did Harbor Advisory CORP /ma/ make in its most recent portfolio filing?
In the latest reported quarter, Harbor Advisory CORP /ma/ made 47 notable position adjustments: 3 new positions were initiated, 13 existing holdings were added to, 28 positions were partially reduced, and 3 were completely exited. The largest of these moves: New buy: Jpmorgan Income ETF (JPIE); Sold out: Vanguard Glbl Ex-us Real Est (VNQI); Sold out: American Express Co (AXP); Sold out: Eli Lilly & Co (LLY); New buy: Seagate Technology Holdings plc (STX)
What sectors does Harbor Advisory CORP /ma/ focus on?
Harbor Advisory CORP /ma/ is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 22.6% • Health Care: 17.0% • Financials: 16.5% • Consumer Discretionary: 14.0% • Communication Services: 13.1% • Utilities: 7.4%